Market Segmentation

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It is related to Principles of Marketing and presented by Mudassar Iqbal , Ahtasham Khalid , M. Sarmad Ameer , Gulam Murtaza , Nokhaiz Butt and Ali Hasnan ...

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Market Segmentation

  1. 1. 1 3/3/2014 Principles of Marketing Presentation topic Market Segmentation
  2. 2. 2 3/3/2014 Market Segmentation Presented to Prof. Sabeeh Iqbal Presented by Ahtasham Khalid M.Sarmad Ameer Mudassir Iqbal Ghulam Murtaza Nokhaiz Butt Ali Hasnain 8191 8176 8189 8160 8173 8197
  3. 3. 3 3/3/2014 Market Segmentation Presenter name Ahtasham Khalid 8191 Topic Introduction of Marketing Segmentation
  4. 4. 4 Market Segmentation Introduction  Market  Segmentation  Market Segmentation  Target Marketing  Levels of Market 3/3/2014
  5. 5. 5 Market Segmentation Introduction Market Place where customer meet to seller. 3/3/2014
  6. 6. 6 Market Segmentation Introduction Segmentation A process of making groups. 3/3/2014
  7. 7. 7 Market Segmentation Introduction Market segmentation A process of dividing market in groups. 3/3/2014
  8. 8. 8 Market Segmentation Introduction Target marketing Chooses one or more of the segments 3/3/2014
  9. 9. 9 Market Segmentation Introduction Levels of marketing 3/3/2014
  10. 10. 10 3/3/2014 Market Segmentation Presenter name M. Sarmad Ameer 8176 Topic Types of Market Segmentation
  11. 11. 11 Market Segmentation Types  Segmenting Consumer Markets  Segmenting Business Markets  Segmenting International Markets 3/3/2014
  12. 12. 12 Market Segmentation Types Segmenting Consumer Market 3/3/2014
  13. 13. 13 Market Segmentation Types Segmenting Consumer Market  Geographic segmentation 3/3/2014
  14. 14. 14 Market Segmentation Types  Demographic segmentation 3/3/2014
  15. 15. 15 Market Segmentation Types  Physcographic segmentation 3/3/2014
  16. 16. 16 Market Segmentation Types  Behavioral segmentation 3/3/2014
  17. 17. 17 Market Segmentation Types Segmenting Business Markets 3/3/2014
  18. 18. 18 Market Segmentation Types Segmenting Business Markets  Demographically  Industry  Company  Usage size Rate  Loyalty Status 3/3/2014
  19. 19. 19 Market Segmentation Types Segmenting International Markets 3/3/2014
  20. 20. 20 Market Segmentation Types Segmenting International Markets  Multi-domestic  Global Strategy or Pan-Regional Strategy 3/3/2014
  21. 21. 21 3/3/2014 Market Segmentation Types Multi-Domestic Strategy Where every country represents separate segment
  22. 22. 22 Market Segmentation Types Global or Pan-Regional Strategy Borderless segmentation 3/3/2014
  23. 23. 23 Market Segmentation Presenter name Mudassar Iqbal 8189 Topic Requirements of Effective Management 3/3/2014
  24. 24. 24 Market Segmentation Requirements 3/3/2014
  25. 25. 25 3/3/2014 Market Segmentation Requirements Measurable Example
  26. 26. 26 Market Segmentation Requirements Accessible 3/3/2014
  27. 27. 27 Market Segmentation Requirements Substantial 3/3/2014
  28. 28. 28 Market Segmentation Requirements Differential 3/3/2014
  29. 29. 29 Market Segmentation Requirements Actionable 3/3/2014
  30. 30. 30 3/3/2014 Market Segmentation Presenter name Ghulam Murtaza 8160 Topic Market Targeting
  31. 31. 31 Market Segmentation Market Targeting Evaluating market segments 3/3/2014
  32. 32. 32 Market Segmentation Market Targeting Target market 3/3/2014
  33. 33. 33 Market Segmentation Market Targeting Target Market Types  Undifferentiated marketing  Differentiated  Concentrated  Micro marketing marketing marketing 3/3/2014
  34. 34. 34 Market Segmentation Market Targeting Undifferentiated marketing Ignore market segment difference 3/3/2014
  35. 35. 35 Market Segmentation Market Targeting Differentiated marketing Target several market segments 3/3/2014
  36. 36. 36 Market Segmentation Market Targeting Concentrated marketing Having a large share in one or few segments 3/3/2014
  37. 37. 37 Market Segmentation Market Targeting Micro marketing Tailoring products and marketing programs 3/3/2014
  38. 38. 38 Market Segmentation Market Targeting Micro marketing types  Local marketing  Individual marketing  Choosing a targeting strategy  Socially responsible target marketing 3/3/2014
  39. 39. 39 Market Segmentation Market Targeting Local marketing Individual marketing 3/3/2014
  40. 40. 40 Market Segmentation Market Targeting Choosing a targeting strategy Socially responsible target marketing 3/3/2014
  41. 41. 41 3/3/2014 Market Segmentation Presenter name Nokhaiz Butt 8173 Topic Differentiation and Positioning
  42. 42. 42 3/3/2014 Market Segmentation Differentiation And Positioning Differentiation
  43. 43. 43 3/3/2014 Market Segmentation Differentiation And Positioning Positioning
  44. 44. 44 3/3/2014 Market Segmentation Differentiation And Positioning Steps of differentiation and positioning  Identifying Possible Value Differences and Competitive Advantages  Choosing the Right Competitive Advantages  Selecting an Overall Positioning Strategy  Developing a positioning statement
  45. 45. 45 3/3/2014 Market Segmentation Differentiation And Positioning Identifying Possible Value Differences and Competitive Advantages  Product differentiation  Service differentiation  Channel differentiation  People differentiation  Image differentiation
  46. 46. 46 3/3/2014 Market Segmentation Differentiation And Positioning Choosing the Right Competitive Advantages steps  Important  Distinctive  Superior  Communicable  Preemptive  Affordable  Profitable
  47. 47. 47 3/3/2014 Market Segmentation Differentiation And Positioning Selecting an Overall Positioning Strategy Value proposition      More for more More for the same The same for less Less for much less More for less
  48. 48. 48 3/3/2014 Market Segmentation Differentiation And Positioning Developing a positioning statement Positioning statement     Target segment and need Brand Concept Point of difference
  49. 49. 49 3/3/2014 Market Segmentation Presenter name Ali Hasnain Topic Conclusion 8197

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