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Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
Market Segmentation
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Market Segmentation

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It is related to Principles of Marketing and presented by Mudassar Iqbal , Ahtasham Khalid , M. Sarmad Ameer , Gulam Murtaza , Nokhaiz Butt and Ali Hasnan ...

It is related to Principles of Marketing and presented by Mudassar Iqbal , Ahtasham Khalid , M. Sarmad Ameer , Gulam Murtaza , Nokhaiz Butt and Ali Hasnan ...

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  1. 1 3/3/2014 Principles of Marketing Presentation topic Market Segmentation
  2. 2 3/3/2014 Market Segmentation Presented to Prof. Sabeeh Iqbal Presented by Ahtasham Khalid M.Sarmad Ameer Mudassir Iqbal Ghulam Murtaza Nokhaiz Butt Ali Hasnain 8191 8176 8189 8160 8173 8197
  3. 3 3/3/2014 Market Segmentation Presenter name Ahtasham Khalid 8191 Topic Introduction of Marketing Segmentation
  4. 4 Market Segmentation Introduction  Market  Segmentation  Market Segmentation  Target Marketing  Levels of Market 3/3/2014
  5. 5 Market Segmentation Introduction Market Place where customer meet to seller. 3/3/2014
  6. 6 Market Segmentation Introduction Segmentation A process of making groups. 3/3/2014
  7. 7 Market Segmentation Introduction Market segmentation A process of dividing market in groups. 3/3/2014
  8. 8 Market Segmentation Introduction Target marketing Chooses one or more of the segments 3/3/2014
  9. 9 Market Segmentation Introduction Levels of marketing 3/3/2014
  10. 10 3/3/2014 Market Segmentation Presenter name M. Sarmad Ameer 8176 Topic Types of Market Segmentation
  11. 11 Market Segmentation Types  Segmenting Consumer Markets  Segmenting Business Markets  Segmenting International Markets 3/3/2014
  12. 12 Market Segmentation Types Segmenting Consumer Market 3/3/2014
  13. 13 Market Segmentation Types Segmenting Consumer Market  Geographic segmentation 3/3/2014
  14. 14 Market Segmentation Types  Demographic segmentation 3/3/2014
  15. 15 Market Segmentation Types  Physcographic segmentation 3/3/2014
  16. 16 Market Segmentation Types  Behavioral segmentation 3/3/2014
  17. 17 Market Segmentation Types Segmenting Business Markets 3/3/2014
  18. 18 Market Segmentation Types Segmenting Business Markets  Demographically  Industry  Company  Usage size Rate  Loyalty Status 3/3/2014
  19. 19 Market Segmentation Types Segmenting International Markets 3/3/2014
  20. 20 Market Segmentation Types Segmenting International Markets  Multi-domestic  Global Strategy or Pan-Regional Strategy 3/3/2014
  21. 21 3/3/2014 Market Segmentation Types Multi-Domestic Strategy Where every country represents separate segment
  22. 22 Market Segmentation Types Global or Pan-Regional Strategy Borderless segmentation 3/3/2014
  23. 23 Market Segmentation Presenter name Mudassar Iqbal 8189 Topic Requirements of Effective Management 3/3/2014
  24. 24 Market Segmentation Requirements 3/3/2014
  25. 25 3/3/2014 Market Segmentation Requirements Measurable Example
  26. 26 Market Segmentation Requirements Accessible 3/3/2014
  27. 27 Market Segmentation Requirements Substantial 3/3/2014
  28. 28 Market Segmentation Requirements Differential 3/3/2014
  29. 29 Market Segmentation Requirements Actionable 3/3/2014
  30. 30 3/3/2014 Market Segmentation Presenter name Ghulam Murtaza 8160 Topic Market Targeting
  31. 31 Market Segmentation Market Targeting Evaluating market segments 3/3/2014
  32. 32 Market Segmentation Market Targeting Target market 3/3/2014
  33. 33 Market Segmentation Market Targeting Target Market Types  Undifferentiated marketing  Differentiated  Concentrated  Micro marketing marketing marketing 3/3/2014
  34. 34 Market Segmentation Market Targeting Undifferentiated marketing Ignore market segment difference 3/3/2014
  35. 35 Market Segmentation Market Targeting Differentiated marketing Target several market segments 3/3/2014
  36. 36 Market Segmentation Market Targeting Concentrated marketing Having a large share in one or few segments 3/3/2014
  37. 37 Market Segmentation Market Targeting Micro marketing Tailoring products and marketing programs 3/3/2014
  38. 38 Market Segmentation Market Targeting Micro marketing types  Local marketing  Individual marketing  Choosing a targeting strategy  Socially responsible target marketing 3/3/2014
  39. 39 Market Segmentation Market Targeting Local marketing Individual marketing 3/3/2014
  40. 40 Market Segmentation Market Targeting Choosing a targeting strategy Socially responsible target marketing 3/3/2014
  41. 41 3/3/2014 Market Segmentation Presenter name Nokhaiz Butt 8173 Topic Differentiation and Positioning
  42. 42 3/3/2014 Market Segmentation Differentiation And Positioning Differentiation
  43. 43 3/3/2014 Market Segmentation Differentiation And Positioning Positioning
  44. 44 3/3/2014 Market Segmentation Differentiation And Positioning Steps of differentiation and positioning  Identifying Possible Value Differences and Competitive Advantages  Choosing the Right Competitive Advantages  Selecting an Overall Positioning Strategy  Developing a positioning statement
  45. 45 3/3/2014 Market Segmentation Differentiation And Positioning Identifying Possible Value Differences and Competitive Advantages  Product differentiation  Service differentiation  Channel differentiation  People differentiation  Image differentiation
  46. 46 3/3/2014 Market Segmentation Differentiation And Positioning Choosing the Right Competitive Advantages steps  Important  Distinctive  Superior  Communicable  Preemptive  Affordable  Profitable
  47. 47 3/3/2014 Market Segmentation Differentiation And Positioning Selecting an Overall Positioning Strategy Value proposition      More for more More for the same The same for less Less for much less More for less
  48. 48 3/3/2014 Market Segmentation Differentiation And Positioning Developing a positioning statement Positioning statement     Target segment and need Brand Concept Point of difference
  49. 49 3/3/2014 Market Segmentation Presenter name Ali Hasnain Topic Conclusion 8197

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