Mubaloo Credentials 1 June 09

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Mubaloo Credentials 1 June 09

  1. 1. Developing smartphone applications for your business
  2. 2. Mubaloo – Who are we? Mubaloo is a fast growing smartphone application development company We develop apps for: – iPhone – Blackberry – Android platform – Microsoft platform – Palm Pre Based in London & Bristol
  3. 3. “The shift from office to mobile computing will be as revolutionary significant as the birth of the internet itself.” Mark Mason, CEO, Mubaloo
  4. 4. What can we do for you? We’re not an ad agency We’re not a software house We are: – A strategic mobile consultancy – Creative marketing & usability experts – Mobile software developers We can open up new mobile opportunities: – Apps for brand extension – Apps to extend IP – Apps for profit – Apps for your customers, suppliers & employees
  5. 5. “Smartphones either save time or kill time. They essentially enhance our lives through functionality or fun.” Ben Trewhella, CTO, Mubaloo
  6. 6. The World in your Pocket New handsets have advanced technical capabilities – More than a PC in the pocket Always connected to the internet – 35% of web browsing & email is now mobile (April ‘09) – iPhone: 8% of handset sales, 43% of web requests – Symbian: 52% of handset sales, 36% of web requests Ubiquitous Apps – Taken everywhere, always within reach – Threatening traditional web services & search
  7. 7. Our current apps Growing our team and portfolio – Alcohol Aware (Top 20 app with 25,000 downloads) – Overworld (Android, Facebook locations) – Sales Team Tracker (Blackberry) – HereBe (social location) – Count With Bear (maths game) – iPuppy (Tamagotchi variant)
  8. 8. Our current apps Nearing release – Sea Jam (interactive 3d rhythm action game) – DesynTime (mobile interface to office admin suite) – TimeQuad (time management utility) – UK Petrol Prices (partnership with Experian) – Mobile portals for event brands (video, podcast, audio download) – Festival ‘09
  9. 9. Technical Capabilities
  10. 10. Rapid Development Toolsets Navigation Contact & calendar AV recording & playback Social networking Database integration External hardware control
  11. 11. Value Added Creative designers with usability skills Prince 2 qualified project management Agile development methodologies for frequent feedback App marketing capabilities Traditional media Digital Data Direct marketing Social connection sites Segmentation Press ads Blogs/Forums Behavioural targeting TV Viral E-marketing Outdoor Video cast SMS alerts PR RSS Feeds Dynamic content
  12. 12. The technical bit Setup to develop on each smartphone SDK Prince 2 Project Management – Agree customer / supplier roles – Plan the project in stages – Agree communication and reporting – Document the risks & controls – Agree stage tolerances – Manage by exception Provides control & flexibility
  13. 13. Contact Ben Trewhella – ben@mubaloo.com Mark Mason – mark@mubaloo.com +44 (0) 117 973 3983 London Office Bristol Office North Lector Court 14 Frederick Place 151-153 Farringdon Road Clifton London Bristol EC1R 3AF BS8 1AS

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