Yes They Can: How the 2012 Presidential Campaigns Are Using Technology
by Msifry
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These are the slides from my March 11, 2012 talk at SXSW, where I looked at how the Obama and Romney campaigns are using the web, and argued that after two elections where the internet was making ...
These are the slides from my March 11, 2012 talk at SXSW, where I looked at how the Obama and Romney campaigns are using the web, and argued that after two elections where the internet was making voters more influential, power was shifting from voters back towards campaigns thanks to sophisticated data-mining and "Facebookification."
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