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Rebooting Politics Obama 2008
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Rebooting Politics Obama 2008

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A quick look at the mass participation revolution in American politics, as seen through the Obama 2008 campaign

A quick look at the mass participation revolution in American politics, as seen through the Obama 2008 campaign

Published in: News & Politics, Technology

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  • 1. Rebooting Politics: The 2008 Obama Campaign
  • 2. The Big Picture
  • 3. Welcome to the Age of Mass Participation in Politics
  • 4. Who’s Online?
  • 5. The Internet is a “main source” for political news
  • 6. Voter-Generated Content
    • 1 in 3 Americans have posted a comment or rated something online.
    • 1 in 4 have watched a home-made video about the election.
    • 1 in 5 report sharing something online that they created themselves.
  • 7. You’re Swimming in a Sea of Voter-Generated Content
  • 8. It’s Not Just for Teenagers
    • Average Facebook user is in their mid-late 20s. (Source: Comscore)
    • Average YouTube user is in their mid-30s (Source: YouTube)
    • Average political blog reader is in their mid-40s (Source: Blogads.com)
  • 9. Obama Metrics
    • 13 million email addresses
    • 3.95 million donors
    • 2 million profiles created on myBO
    • 200,000 offline events planned
    • 35,000 groups created
    • 70,000 myBO fundraising pages = $30m
    • 1 million sign-ups for text-messages
    • 3.2 million Facebook friends (up 1m since Election Day!)
  • 10. Join the Conversation
  • 11. www.personaldemocracy.com 6th Annual Conference Save the date: June 29-30, 2009 Jazz at Lincoln Center, NYC