Rebooting Politics: The 2008 Obama Campaign

The Big Picture

Welcome to the Age of Mass Participation in Politics

Who’s Online?

The Internet is a “main source” for political news

Voter-Generated Content 1 in 3 Americans have posted a comment or rated something online. 1 in 4 have watched a home-made video about the election. 1 in 5 report sharing something online that they created themselves.

1 in 3 Americans have posted a comment or rated something online.

1 in 4 have watched a home-made video about the election.

1 in 5 report sharing something online that they created themselves.

You’re Swimming in a Sea of Voter-Generated Content

It’s Not Just for Teenagers Average Facebook user is in their mid-late 20s. (Source: Comscore) Average YouTube user is in their mid-30s (Source: YouTube) Average political blog reader is in their mid-40s (Source: Blogads.com)

Average Facebook user is in their mid-late 20s. (Source: Comscore)

Average YouTube user is in their mid-30s (Source: YouTube)

Average political blog reader is in their mid-40s (Source: Blogads.com)

Obama Metrics 13 million email addresses 3.95 million donors 2 million profiles created on myBO 200,000 offline events planned 35,000 groups created 70,000 myBO fundraising pages = $30m 1 million sign-ups for text-messages 3.2 million Facebook friends (up 1m since Election Day!)

13 million email addresses

3.95 million donors

2 million profiles created on myBO

200,000 offline events planned

35,000 groups created

70,000 myBO fundraising pages = $30m

1 million sign-ups for text-messages

3.2 million Facebook friends (up 1m since Election Day!)

Join the Conversation

www.personaldemocracy.com 6th Annual Conference Save the date: June 29-30, 2009 Jazz at Lincoln Center, NYC