DPI-665Politics of the Internet      Mar 5, 2012  “Who Was Empowered byThe 2008 Obama Campaign?”        Micah L. Sifry   A...
How did this:
Produce this?
Act I
Welcome to the Age of Mass Participation
Vote different“I made the ‘Vote Different’   ad because I wanted to   express my feelings about   the Democratic primary, ...
People are Participating             Online• 1 in 3 US internet users  have posted a comment  or rated something  online.•...
Swimming in a Sea of User-   Generated Content
Obama Metrics•   13m email addresses•   3.9m indiv donors•   2m on myBO•   200K offline events created•   70K myBO $-raisi...
If not for the Internet…
Who was empowered?             QuickTimeª and a               decompressor     are needed to see this picture.
Act II
The Myth
• “The theme of the  campaign, direct from  Obama, was that the  people were the  organization.”• “Trusting a community  c...
• "It was going to be  something organic.  It was going to be  bottom-up," Joe  Rospars said.  (National Journal  profile,...
• "Obama didnt just take their  money," says Donna Brazile,  Al Gores campaign  manager in 2000. "He gave  them seats at t...
• “Obama owned the  Web because  [David] Plouffe  believed in a few  smart kids and let  them go a little  nuts.”
Small-donor revolution?  Not in the “early money”
$1000+ donors dominated
Small donors: 2008 vs 2004
What happened to the    movement?
Obama, April 30, 2008            QuickTimeª and a              decompressor    are needed to see this picture.
“We’ve built a structure that can sustain itself after thecampaign…Volunteers, theybuilt the campaign…people    made this ...
"Our e-mail list had reached 13 million   people. We had essentially created   our own television network, only   better, ...
"Our e-mail list had reached 13 million people. We had essentially created our  own television network, only better,becaus...
What about changing how     Washington works?• Transparency• Participation• Collaboration
The response of the general         public?
Obama, January 22, 2010
I didnt run for President to turn away from these    challenges. I didnt run for President to kick     them down the road....
What happened to us?
Act IIIThe Internet doesn’t  empower anyone.  We empower  ourselves.One-to-many and  many-to-one is  easy.Many-to-many is ...
If we’re going to   empower ourselves,   we need better tools   and clearer thinking.
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Obama 2008: What Was Empowered By His Campaign
Upcoming SlideShare
Loading in...5
×

Obama 2008: What Was Empowered By His Campaign

522

Published on

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
522
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Show myBO here
  • Show myBO here
  • Obama 2008: What Was Empowered By His Campaign

    1. 1. DPI-665Politics of the Internet Mar 5, 2012 “Who Was Empowered byThe 2008 Obama Campaign?” Micah L. Sifry Audio: http://bit.ly/FOiI5d CC-BY-NC-SA
    2. 2. How did this:
    3. 3. Produce this?
    4. 4. Act I
    5. 5. Welcome to the Age of Mass Participation
    6. 6. Vote different“I made the ‘Vote Different’ ad because I wanted to express my feelings about the Democratic primary, and because I wanted to show that an individual citizen can affect the QuickTimeª and a process…. This shows decompressor are needed to see this picture. that the future of American politics rests in the hands of ordinary citizens. This ad was not the first citizen ad, and it will not be the last. The game has changed.”
    7. 7. People are Participating Online• 1 in 3 US internet users have posted a comment or rated something online.• 1 in 4 have posted a video; 1 in 2 a photo.• 43% have created a social network profile.• 1 in 4 have started a blog; 3 in 5 read blogs; 23% daily.
    8. 8. Swimming in a Sea of User- Generated Content
    9. 9. Obama Metrics• 13m email addresses• 3.9m indiv donors• 2m on myBO• 200K offline events created• 70K myBO $-raising pages• 35K local groups created• $750m raised (2/3 online)
    10. 10. If not for the Internet…
    11. 11. Who was empowered? QuickTimeª and a decompressor are needed to see this picture.
    12. 12. Act II
    13. 13. The Myth
    14. 14. • “The theme of the campaign, direct from Obama, was that the people were the organization.”• “Trusting a community can produce dramatic and unexpected results.” (same issue)
    15. 15. • "It was going to be something organic. It was going to be bottom-up," Joe Rospars said. (National Journal profile, April ‘09)
    16. 16. • "Obama didnt just take their money," says Donna Brazile, Al Gores campaign manager in 2000. "He gave them seats at the table and allowed them to become players.”
    17. 17. • “Obama owned the Web because [David] Plouffe believed in a few smart kids and let them go a little nuts.”
    18. 18. Small-donor revolution? Not in the “early money”
    19. 19. $1000+ donors dominated
    20. 20. Small donors: 2008 vs 2004
    21. 21. What happened to the movement?
    22. 22. Obama, April 30, 2008 QuickTimeª and a decompressor are needed to see this picture.
    23. 23. “We’ve built a structure that can sustain itself after thecampaign…Volunteers, theybuilt the campaign…people made this structure.”
    24. 24. "Our e-mail list had reached 13 million people. We had essentially created our own television network, only better, because we communicated with no filter to what would amount to about 20 percent of the total number of votes we would need to win...And those supporters would share our positive message or response to an attack, whether through orchestrated campaign activity like door-knocking or phone calling or just in conversations they had each day with friends, family, and colleagues."
    25. 25. "Our e-mail list had reached 13 million people. We had essentially created our own television network, only better,because we communicated with no filter to what would amount to about 20 percent of the total number of votes we would need to win…”
    26. 26. What about changing how Washington works?• Transparency• Participation• Collaboration
    27. 27. The response of the general public?
    28. 28. Obama, January 22, 2010
    29. 29. I didnt run for President to turn away from these challenges. I didnt run for President to kick them down the road. I ran for President to confront them - once and for all. I ran for this office to rebuild our economy so it works not just for a fortunate few, but for hardworkingpeople in this country....I had no illusions when I took on health care.... I took this up because Iwant to ease the burdens on all the families and small businesses that cant afford to pay outrageous rates. I want to protect mothers, fathers, children from being targeted by the worst practices of the insurance industry.
    30. 30. What happened to us?
    31. 31. Act IIIThe Internet doesn’t empower anyone. We empower ourselves.One-to-many and many-to-one is easy.Many-to-many is hard.
    32. 32. If we’re going to empower ourselves, we need better tools and clearer thinking.
    1. ¿Le ha llamado la atención una diapositiva en particular?

      Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

    ×