Social marketing secrets

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Applying social market strategies to landing that next big job or promotion. Presented to National Association of Catering and Events.

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Social marketing secrets

  1. 1. Social Marketing Secrets To Land Your Dream Job or Boost Your Current Career
  2. 2. Assume that EVERYTHING begins here! Search your name, your company and any organizations or events that involve you to see what others might find about you… Then take action to build up (or repair) your reputation with attention to 3 key platforms…
  3. 3. Your SOCIAL Profiles! Walt Nemeth PROTECT YOUR BRAND
  4. 4. Your SOCIAL Profiles! Walt Nemeth BUILD YOUR BRAND
  5. 5. Establishing Your Professional Profile Your living resume and portfolio linkedin.com Your personal home page about.me Your name and story in search prweb.com 1 2 3
  6. 6. @chatterboxcgc
  7. 7. Get someone in your circle/field to write about you or interview you
  8. 8. Boosting Your Online Visibility • Use keywords (industry, organization, career..etc) • Write, post and social share articles (blog) that mention companies, names, organizations, clients that will be credible and searchable. • Post and share links about clients or industry trends. • #Hashtags! Find popular industry conversation hashtags and include them in your keywords and in your social posts.
  9. 9. Your LinkedIn Profile IS your RESUME+
  10. 10. Your LinkedIN Profile IS your STORY Show off your expertise with visuals and links to your work Use Video and Slideshare Spotlight Achievements and Actively pursue recommendations
  11. 11. The Job Search Featured Applicant an option to increase visibility of Your Profile
  12. 12. The Job Search
  13. 13. The Job Search
  14. 14. Personal Branding 17
  15. 15. 18
  16. 16. 19
  17. 17. 20
  18. 18. 21
  19. 19. 22
  20. 20. 23
  21. 21. Telling Your Story • Your Personalized Homepage • Selling your attributes • Your Brand Story • What you really want potential employers to know about what sets you apart from others.
  22. 22. The Job Search Featured Applicant Finding Opportunities Applying Online Follow Up Protocols
  23. 23. Resources Prweb.com About.me mention.net Slideshare.net Michael Shoer Michael@cwi.me Christie Crowder christieCGC@cwi.me Russ Sauve russ@cwi.me

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