Cwi socialmarketing-tips-fitness

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  • 1. SOCIALMEDIA TIPSFOR RETRO FRANCHISE LOCATIONS What your club should be doing to ensure SOCIAL MARKETING SUCCESS It’s often the "little things" that can make a big difference in enhancing the connection to current members and attracting new ones. Here are some ideas of happenings to remember to tell your CWI community manager or things to try at your location...
  • 2. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS Examples of pictures and club provided info that gets strong response. Examples of pictures and club provided info that gets strong response. Community EventsCommunity Events Unique Class OfferingsUnique Class Offerings In Club Contests Product Promotion/Sampling Text or EmailText or Email to your CWIto your CWI SocialSocial CommunityCommunity Manager rawManager raw material formaterial for “producing”“producing” an effectivean effective postpost More Details
  • 3. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS Community EventsCommunity Events Unique Class OfferingsUnique Class Offerings In Club Contests Product Promotion/Sampling Representing Retro at festivals, parades, charity events, health fairs, etc. Advanced notice and/or in-progress is preferred but aftermath recaps are great too. Tenafly offers a Seniors Class called "Forever Fit". This is a great selling point and great in-club shot for a class post. Raleigh offers a "towel service" for members (not pictured). Show how your club beats the competition! We always know about the "big" club promos, but don't forget about the little ones... especially when their fun, like "smoothie pong." A great and fun way to boost smoothie sales. Smoothie of the week and pop-up "Happy Hour" works too... Giving away free samples? Got new products to promote? People like freebies.
  • 4. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS MORE IDEAS Little things can make a big difference. Little things can make a big difference. Always ask permission before takingAlways ask permission before taking pictures, and make sure memberspictures, and make sure members are aware it may be posted on Retroare aware it may be posted on Retro Fitness social pages.Fitness social pages. • Staff and member birthdays. Get a pic of them and we'll give them a shout out! • Instructor bios and personal fitness achievements, ex: Darrell is an instructor who was inducted into a karate hall of fame.
  • 5. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS MORE IDEAS Little things can make a big difference. Little things can make a big difference. Always ask permission before takingAlways ask permission before taking pictures, and make sure memberspictures, and make sure members are aware it may be posted on Retroare aware it may be posted on Retro Fitness social pages.Fitness social pages. • Group fitness classes as they're going on and group shots at beginning/end of class. • Members using equipment, action shots.
  • 6. SOCIALMEDIA CONTENT TIPS FOR RETRO FITNESS FRANCHISE LOCATIONS MORE IDEAS Little things can make a big difference. Little things can make a big difference. Always ask permission before takingAlways ask permission before taking pictures, and make sure memberspictures, and make sure members are aware it may be posted on Retroare aware it may be posted on Retro Fitness social pages.Fitness social pages. • Pro Shop inventory, any specials, new items. • Member before and after stories
  • 7. Questions?Questions? Contact Your Community Manageroror Contact CWI for help. Christina@cwi.me or ChristieCGC@cwi.me Michael@cwi.me 770-329-2487