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    Media Media Presentation Transcript

    • Brittany Smith, Director of Community Management BE CONNECTED TO STAY CONNECTED
    • What is Social Media?  Any online platform or channel for publishing and disseminating user- generated content.1  Social media allows us to engage with and empower our communities.  Connection  Access to information 1. http://heidicohen.com/social-media-definition/
    • It’s About Relationships  Connections with family and friends is the primary reason.  2/3 say staying in touch is a major reason they use these sites.1  Most online adults describe their experiences using social media in positive terms.2 1. http://pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media 2. http://www.pewinternet.org/Reports/2011/Social-Networking-Sites
    • Positive Benefits  The average user has more close ties and is ½ as likely to be socially isolated.1  65% of teens have had an experience that made them feel good about themselves. 58% have felt closer to another person.3  Young adults who spend more time on Facebook are better at showing “virtual empathy.”2  Youth who use blogs, websites and email to discuss politics and current events become more socially engaged over time.4 1. http://pewinternet.org/Reports/2011/Technology-and-social-networks 2. http://www.apa.org/monitor/2011/10/facebook 3. http://pewinternet.org/Reports/2011/Teens-and-social-media/Summary/Majority-of-teens 4. http://www.apa.org/monitor/2012/02/friends.aspx
    • Panic “Moral panic is a common reaction to new forms of communication.”1 1. http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01474.x/full
    • Barriers  Liability  Lack of knowledge and skills  State social media policies and regulations  Lack of time and staff support
    • Where Do You Start?  Develop a strategy that thinks about the big picture.  Think P.O.S.T.  Social media is not about technology, it’s about relationships.  People first!
    • Facebook  There are 901 million active users on Facebook.1  Facebook reaches almost 57% of the U.S. population.2  95% of all teens are online and 80% of those teens are users of social media sites.3 1. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 2. http://socialmediatoday.com/paulkiser/199133/social-media-3q-update-who-uses-facebook-twitter-linkedin-myspace 3. http://pewinternet.org/Reports/2011/Teens-and-social-media/Summary/Findings.aspx 4. http://pewinternet.org/Reports/2011/Teens-and-social-media/Part-1/Facebook.aspx  93% of teen social media users (12-17 years old) have a Facebook account.4
    • Guidelines & Policies  Develop user guidelines and policies for your organization.  Develop a crisis plan to respond to negative or harmful posts.  Provide training for all staff on effective ways to use social media. http://socialmediagovernance.com/policies
    • Tools  HootSuite, Tweetdeck, Buffer  Educate yourself!  Bring in youth to help  Make a business case  Pew Internet and American Life Project
    • @ebkcd2 linkedin.com/in/ebkcd2 facebook.com/ebkcd2 brittany@cmhnetwork.org @CMHNetwork facebook.com/CMHNetwork Contact Me