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Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
Media language first lesson
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Media language first lesson

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Transcript

  • 1. Music Video
    Forms, Conventions & Intertextuality
  • 2. What have we learned so far?
  • 3. Forms & Conventions
    Can you think of 5 conventions of music video?
    Andrew Goodwin identifies a number of key features which distinguishes the music video as a form…
  • 4. A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics)
    A relationship between music and visuals
    Particular genres may have their own video style and iconography
    A demand from the record company for lots of close-ups of the main artist
    Artist develops their own star iconography in and out of their videos
    Reference to voyeurism (screen within screen, binoculars, cameras…)
    Intertextual references
  • 5. Camera Work
    Shot movement, angle and distance all need to be analysed
    Camera may move alongside the artist as they walk but could also be used to create a more dramatic feel to a stage performance
  • 6. Camera Work
    Close-ups predominate partly because of the size of the screen but also to create a sense of intimacy
  • 7. Editing
    Mainly fast cut montage making most images impossible to grasp on first viewing
    Some may have a slower, gentler pace with gentler transitions to establish mood, thus appealing to a wider audience
  • 8. Editing
    Shot-reverse-shot
    Cut-away
    Cross cutting
    Match cut / continuity editing
    Montage
  • 9. Editing
    Digital effects offer different kinds of pleasure
    Split-screen
    Green- screen
    CGI
    Colourisation
  • 10. Intertextuality and Cinema
    Many film directors started as music video directors
    Jonas Akurlund
    Michel Gondry
    Spike Jonze
    John Landis
    Sofia Coppola
    Michael Bay
  • 11. More intertextuality!
  • 12. Intertextuality
    Influences mainly from fashion, film and art photography
    Specific catwalk references
    Now video games to appeal to a younger demographic
  • 13. Intertexuality
    John Stewart description of the music video “incorporating, raiding and reconstructing” is essentially the essence of intertextuality
    Why do directors use intertextuality?
  • 14. Voyeurism – The Notion of Looking
    Sigmund Freud
    Erotic pleasure gained from looking at a sexual object who is unaware they are being looked at
    Screen within screens
    Webcams/CCTV/Binoculars
  • 15. Theorist: Laura Mulvey
    The Male Gaze
    Argues the main viewpoint is male
    Women sexualised in the media
    A powerful controlling gaze at the female on display
    She is passive
  • 16. Exhibitionism
    Sexually provocative and in control of it
    Inviting sexual gaze
    Is the female flesh on display simply a cynical exploitation of the female body to increase (largely) male profit margins, or a life-enhacing assertion of female self-confidence and sexual indpendence?
  • 17.
  • 18. Today’s task
    In pair you are going to analyse a music video of your choosing
    Individually you are going to write up a 1000 word report on your findings

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