Forms & Conventions Can you think of 5 conventions of music video? Andrew Goodwin identifies a number of key features which distinguishes the music video as a form…
A relationship between the lyrics and visuals (illustrating, amplifying or contradicting the lyrics) A relationship between music and visuals Particular genres may have their own video style and iconography A demand from the record company for lots of close-ups of the main artist Artist develops their own star iconography in and out of their videos Reference to voyeurism (screen within screen, binoculars, cameras…) Intertextual references
Camera Work Shot movement, angle and distance all need to be analysed Camera may move alongside the artist as they walk but could also be used to create a more dramatic feel to a stage performance
Camera Work Close-ups predominate partly because of the size of the screen but also to create a sense of intimacy
Editing Mainly fast cut montage making most images impossible to grasp on first viewing Some may have a slower, gentler pace with gentler transitions to establish mood, thus appealing to a wider audience
Intertextuality Influences mainly from fashion, film and art photography Specific catwalk references Now video games to appeal to a younger demographic
Intertexuality John Stewart description of the music video “incorporating, raiding and reconstructing” is essentially the essence of intertextuality Why do directors use intertextuality?
Voyeurism – The Notion of Looking Sigmund Freud Erotic pleasure gained from looking at a sexual object who is unaware they are being looked at Screen within screens Webcams/CCTV/Binoculars
Theorist: Laura Mulvey The Male Gaze Argues the main viewpoint is male Women sexualised in the media A powerful controlling gaze at the female on display She is passive
Exhibitionism Sexually provocative and in control of it Inviting sexual gaze Is the female flesh on display simply a cynical exploitation of the female body to increase (largely) male profit margins, or a life-enhacing assertion of female self-confidence and sexual indpendence?