Tri component model of attitudesPresentation Transcript
Activity0 Look at the followingpictures and identifyattitudes you holdabout the issuesraised.0 Write your response(attitude) in yourwork book.
0 We have intense feelings about some of ourattitudes, but others are less important to us.0 Although some of our attitudes are not as strong asothers, the attitudes we form tend to last.
Definition:0 Attitudes can be viewed as ideas that we hold aboutourselves, others, objects and experiences.0 Attitude as an evaluation a person makes about anobject, person, group, event or issue.
Tri-component model.0 Psychologists haveproposed various theoriesand models to explainand/or describe whatattitudes are, how they areformed and thecircumstances under whichthey may change.0 The most influential andwidely used model is calledthe tri-component, or multi-component, model ofattitudes
‘ABCs of Attitudes’
The Affective Component0 Refers to the emotional reactionsor feelings an individual hastowards anobject, person, group, event orissue.0 Thus, it is based on a judgmentwhich results in a positiveresponse (for example, liking orfavouring), a negative response(for example, disliking or hating)or a neutral response (forexample, lack of interest or
Affective = Emotions
The Behavioural Component0 Refers to the way in which an attitude is expressedthrough our actions (or how we might behave shouldthe opportunity arise).
Behaviour = Actions
The Cognitive Component0 Refers to the beliefs we have about anobject, person, group, event or issue.0 Our beliefs are linked to what weknow about the world. They developas a result of our experiencethroughout the course of our lives0 Some factual, some false, someverifiable, some not.
Cognitive = Thoughts
Applying the tri-componentmodel
Learning Activity0 Identify the ABC components that form the attitude ofthe following statements.
Analysing Attitudes1) VCE students are young adults and therefore shouldnot have to bring a note when absent from school. Iresent being treated like a child.AffectiveBehaviouralCognitive
Analysing Attitudes2) I don’t care if someone doesn’t get a job if theydon’t dress appropriately for the job interview.They don’t deserve the job.AffectiveBehaviouralCognitive
Analysing Attitudes3) I’d rather play basketball than netball because it’smuch more exciting and you are less likely to beinjured.AffectiveBehaviouralCognitive
Analysing Attitudes4) There should be harsherpenalties for drink driving. It wasdevastating when my friend wasseriously injured as a result of adrink driver’s recklessness. I’llnever drink when I’mresponsible for driving.AffectiveBehaviouralCognitive
Learning Activity0 Complete LA 8.1 on page 328
Limitations of the tri-component model0 Read through page 329 and complete the followingquestions.1. What was the aim of the study?2. What were the results of the study?3. What was the conclusion of the study?4. Identify two limitations or criticisms of the researchmethod?5. Give one explanation why attitudes and behavioursmay be inconsistent?