Scenario Your days are busy You have no spare time You think to yourself “How will I Survive? I need food, I need energy”

Daily Mail News Article Millions of people are overworked, stressed out and leaving little time for eating. The general public need a fast, efficient and easy way to get food. Without food how are we to function? -- Daily Mail May 31, 2007

Company Profile Blue Pen An energetic team founded in 2007. Consisting of four QUT University Students Tammy Butow, Peter, Alex Hooper and Alex Wade Founding Students Started the company to explore new methods of interactive design. Wanted to develop new products to meet customers needs. Food Fury Blue Pen’s PDA and Web based food ordering application

Blue Pen

An energetic team founded in 2007. Consisting of four QUT University Students

Tammy Butow, Peter, Alex Hooper and Alex Wade

Founding Students

Started the company to explore new methods of interactive design.

Wanted to develop new products to meet customers needs.

Food Fury

Blue Pen’s PDA and Web based food ordering application

Product Synopsis: Food Fury Provides the general public with an efficient food ordering service Encompasses the interactions of the customers, couriers and restaurants Meets the daily needs of a fast paced society

Provides the general public with an efficient food ordering service

Encompasses the interactions of the customers, couriers and restaurants

Meets the daily needs of a fast paced society

Product Synopsis Provides the general public with an efficient food ordering service Current Method of obtaining food Takes a long time Hard to choose Annoying Process Blue Pen’s Food Fury Solution - A quick streamlined process “ I have so many meetings and no time to go get lunch” “ I’m stuck at home with the kids, I’m too busy to make them lunch” “ I’m really lazy, I hate going shopping” “ My housemates ate all my food and I’m starving”

Provides the general public with an efficient food ordering service

Current Method of obtaining food

Takes a long time

Hard to choose

Annoying Process

“ I have so many meetings and no time to go get lunch”

“ I’m stuck at home with the kids, I’m too busy to make them lunch”

“ I’m really lazy, I hate going shopping”

“ My housemates ate all my food and I’m starving”

Product Synopsis Two core components: Profitable – A system that customers need and want . Advertisement Income – Restaurants will pay to have their food advertised in the system Blue Pen’s Food Fury Solution PDA and Web based Application (able to reach thousands of people) Courier and Restaurant System (A structured system of partnerships)

Two core components:

Profitable – A system that customers need and want .

Advertisement Income – Restaurants will pay to have their food advertised in the system

Innovation Our work brings the technologies of the Internet, GPS and Transaction Processing together Our product benefits the retail industry and the general public

Our work brings the technologies of the Internet, GPS and Transaction Processing together

Our product benefits the retail industry and the general public

Market Potential The Problem Delivery of food is yet to be fully developed. Pizza Hut is a market ruler. However, there is no variety in food available. No service is available to locate local food and purchase it AND have it delivered. The Solution Food Fury provides a system that allows customers to purchase a variety of foods and have them delivered. Restaurants can advertise their products and bicycle couriers deliver the food for a small fee. Food Fury is the solution

The Problem

Delivery of food is yet to be fully developed. Pizza Hut is a market ruler.

However, there is no variety in food available.

No service is available to locate local food and purchase it AND have it delivered.

The Solution

Food Fury provides a system that allows customers to purchase a variety of foods and have them delivered. Restaurants can advertise their products and bicycle couriers deliver the food for a small fee.

Market Potential Magnitude Example: Hundreds of stores sell food across Brisbane Most of these stores are not advertised. Customers do not know what most of these stores sell, or where they are located There is no quick and efficient method of food delivery in Brisbane.

Magnitude

Example:

Hundreds of stores sell food across Brisbane

Most of these stores are not advertised.

Customers do not know what most of these stores sell, or where they are located

There is no quick and efficient method of food delivery in Brisbane.

Proof of Concept Prototype Solution A prototype solution was developed and tested receiving excellent feed back from the general public.

Prototype Solution

A prototype solution was developed and tested receiving excellent feed back from the general public.

Value to Public and Retail Industry Food Fury has immense benefits for industry and the general public : Increased sale of products and advertisement of goods for Industry Availability and efficiency of a system to obtain food, a basic necessity

Food Fury has immense benefits for industry and the general public :

Increased sale of products and advertisement of goods for Industry

Availability and efficiency of a system to obtain food, a basic necessity

Interactive Restaurant Location Map Functions much like an interactive and graphic based yellow pages for Restaurants. Customers can navigate through the Map to find Restaurants of their choice. Demo: Locate a nearby Seafood Restaurant Purchase a meal Customers can purchase a meal from one or several restaurants in the one order. Demo: Purchase a meal from a restaurant of any choice. Features 1 2

Interactive Restaurant Location Map Functions much like an interactive and graphic based yellow pages for Restaurants. Customers can navigate through the Map to find Restaurants of their choice. Demo: Locate a nearby Seafood Restaurant

Purchase a meal Customers can purchase a meal from one or several restaurants in the one order.

Demo: Purchase a meal from a restaurant of any choice.

Content Management System Restaurant items can easily be updated by an administrator to reflect changing restaurant menus. Demo: Content Management System. Features 3

Content Management System Restaurant items can easily be updated by an administrator to reflect changing restaurant menus. Demo: Content Management System.

Technology Software Technologies Macromedia Flash Application Hardware Any device that can run FlashLite 2.0 (Nintendo Wii) PDA Computer with Internet Access Design Principles Neilsen’s Usability Guidelines Shneiderman’s Heuristic Principles Quality (technology & development guidelines)

Technology

Software Technologies

Macromedia Flash Application

Hardware

Any device that can run FlashLite 2.0 (Nintendo Wii)

PDA

Computer with Internet Access

Design Principles

Neilsen’s Usability Guidelines

Shneiderman’s Heuristic Principles

What’s Next? For Blue Pen Looking to commercialise the product For The Product: Food Fury Increase in features. Tracking system for orders Increase in content available Broaden Target Audience Identification & Authentication Time & Measurement

For Blue Pen

Looking to commercialise the product

For The Product: Food Fury

Increase in features. Tracking system for orders

Increase in content available

Broaden Target Audience

Summary Food Fury Advertises restaurants and their products in Brisbane – service could be extended to wider audience Efficient – A quick and easy to use service for customers Adaptable – Features a content management system for updating menus Benefits both industry and the general public – profitable and useful IS NEEDED!! – evident by lack of a similar product and the Daily Mail news article

Food Fury

Advertises restaurants and their products in Brisbane – service could be extended to wider audience

Efficient – A quick and easy to use service for customers

Adaptable – Features a content management system for updating menus

Benefits both industry and the general public – profitable and useful

IS NEEDED!! – evident by lack of a similar product and the Daily Mail news article

Food Fury provides an efficient, easy to use and profitable service

Any Questions?