building your personal brand           Consistency
become extra marketable » Take classes outside your major that you think may be useful as   a skill in the real world, lik...
platformsFacebook » “Privacy” » Swearing, drinking – what’s   the line? » Being fun vs. being   unhireable » More flexible...
platformsTwitter  » Choosing Twitter handle  » “Protected account” means very little (and defeats the whole    purpose of ...
twitterTwitter  » Choosing Twitter handle  » “Protected account” means very little (and defeats the whole    purpose of Tw...
platformsLinkedIn  » Your online resume, but better - Dynamic. Personable. Human.    Creative. Brag about yourself  » Busi...
LinkedIn
platformsBlogging/Personal Websites  » Keep your sex blogging    private  » Keep your intellectual    blogging public  » A...
best practicesThings to remember:  » No privacy - even “private” accounts can have    a snapshot taken  » You can’t delete...
networkingThe most important piece of the job hunt.  » How to get in touch with the right people  » Taking the online, off...
resourcesSearch for well-reputed blogs, articles, and tutorials  » abrandedyou.com  » youtern.com  » personalbrandingblog....
thank you                   Mike Schaffer               Director of Social Media                    Rachael King          ...
Io  - salisbury uni 2.16.12
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Io - salisbury uni 2.16.12

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Io - salisbury uni 2.16.12

  1. 1. building your personal brand Consistency
  2. 2. become extra marketable » Take classes outside your major that you think may be useful as a skill in the real world, like web design » Don’t just join clubs – LEAD them » Find a mentor or shadow someone you admire » Volunteer to add to your resume and beef up your network » Attend all kinds of events in the community, across different industries » Internships and part time jobs (obviously!)
  3. 3. platformsFacebook » “Privacy” » Swearing, drinking – what’s the line? » Being fun vs. being unhireable » More flexible than other platforms, but it’s still The Internet
  4. 4. platformsTwitter » Choosing Twitter handle » “Protected account” means very little (and defeats the whole purpose of Twitter!) » The easiest way to instantly connect with companies and people who can help you get the job - be available, and appropriate » Power DMs
  5. 5. twitterTwitter » Choosing Twitter handle » “Protected account” means very little (and defeats the whole purpose of Twitter!) » The easiest way to instantly connect with companies and people who can help you get the job - be available, and appropriate » Power DMs
  6. 6. platformsLinkedIn » Your online resume, but better - Dynamic. Personable. Human. Creative. Brag about yourself » Business card rule as permission to connect » Recommendations = #1 » Personalize requests to connect (sneaky pro tip: use “Groups” as a way to connect when you don’t have someone’s email) » Follow companies you’re interested in
  7. 7. LinkedIn
  8. 8. platformsBlogging/Personal Websites » Keep your sex blogging private » Keep your intellectual blogging public » Anonymity? » Branding
  9. 9. best practicesThings to remember: » No privacy - even “private” accounts can have a snapshot taken » You can’t delete anything, even if it looks like you can » Use the grandma/boss rule when posting » Outside of privacy concerns, remember you’re creating an online portfolio of who you are with each post. Be mindful and ask yourself, “is this awesome?” before clicking “send” or “publish” » Abbreviations are sometimes okay if necessary on social media (Twitter) - NEVER OK in emails, letters, formal writing, etc. » Be “profersonal”
  10. 10. networkingThe most important piece of the job hunt. » How to get in touch with the right people » Taking the online, offline » Don’t just apply for jobs - choose the company(ies) you want to work for and go after it » ABC – Always Be Coffee-ing
  11. 11. resourcesSearch for well-reputed blogs, articles, and tutorials » abrandedyou.com » youtern.com » personalbrandingblog.com » studentbranding.com » http://on.mash.to/n5aN9p » http://slideshare.net/dshiao: “How To Build a Personal Brand and Advance Your Career With Social Media”
  12. 12. thank you Mike Schaffer Director of Social Media Rachael King Social Media Account Executive 1309 F Street, NW #300 Washington DC 20004 iostudio.com
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