P3 commercial uses of social media sites
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P3 commercial uses of social media sites

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P3 commercial uses of social media sites P3 commercial uses of social media sites Presentation Transcript

  • COMMERCIAL USES OF SOCIAL MEDIA SITES Unit 25 Social Media Products
  • Lesson Goals  Know the commercial uses of social media websites
  • Advertising Know the commercial uses of social media websites Pay per click The website owner is paid by the advertiser each time the ad is clicked  Banners Paid when advertisers website is visited by clicking on a banner  Impression advertising Paid for each time a page is accessed containing an ad  #advertise #viral #reviews
  • Viral marketing  Know the commercial uses of social media websites Uses social media sites to promote a product or a brand through video clips or Flash games that will be shared amongst users. #advertise #viral #reviews
  • Your Task Know the commercial uses of social media websites Look at specific social media websites, describe each of the following and illustrate with screenshots if appropriate:    advertising viral marketing product/service reviews #advertise #viral #reviews