P1 social media products

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P1 social media products

  1. 1. ANALYSE EXISTING SOCIAL MEDIA PRODUCTS Unit 25 Social Media Products
  2. 2. Lesson Goals  Be able to analyse existing media products
  3. 3. Social media         Be able to analyse existing social media products Facebook Twitter Tumblr Instagram Bebo Habbo LinkedIn Flickr #features #ethics #audience
  4. 4. Typical features     Be able to analyse existing social media products Sharing information Communicating with friends Meeting new people Advertisements #features #ethics #audience
  5. 5. Existing types     Be able to analyse existing social media products Personal blog - Blogger Photo sharing - Flickr Audio visual - You tube Advertising – promotional tweets #features #ethics #audience
  6. 6. Audience     Be able to analyse existing social media products Professional Photographers Particular Interests Social #features #ethics #audience
  7. 7. Advertising Be able to analyse existing social media products Pay per click The website owner is paid by the advertiser each time the ad is clicked  Banners Paid when advertisers website is visited by clicking on a banner  Impression advertising Paid for each time a page is accessed containing an ad  #features #ethics #audience
  8. 8. Legal and ethical         Be able to analyse existing social media products Libel Copyright Intellectual property rights Protection of personal data Bullying Stalking Impersonating others Misrepresentation #features #ethics #audience
  9. 9. Your Task Be able to analyse existing social media products Research and describe three different social networking websites.      Purpose - what is the aim of the site Content - write about the types of pages that are included Target user/membership – Who is the typical user Source of revenue – what advertising is used and how does it generate revenue for the site Legal and ethical issues relevant to the site #features #ethics #audience

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