Different blog programs have different features, but they all do essentially the same thing. They convert your text into an HTML web page (known as a blog post) at the click of a button. You simply type your blog post, add links or images as desired, and click a “Publish” button. The blog application will then publish your post onto the web, making it a part of your blog.
Due to not needing special technology and software
Blogs are easy to maintain:
Blogs can be updated from anywhere with an internet connection
Whilst updating your blog it sorts all the information in chronological order.
Blogs are search engine friendly
Since each blog has its own individual URL address, each of them will have they’re own webpage.
Blogs allow you to interact with your customer base
Blogs enable customers to leave comments
Allowing your customers will not only make them come back but will also allow you to get to know your customers better.
Many great blogs are free!!
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an internet marketing content site packed with useful articles and resources, and SEO Tutorial ( http://www.seotutorial.info ) where you can learn the basics of search engine optimization in four easy steps.
Twitter is a micro blogging website this means that it is like a blog yet smaller in size Twitter is a good example of micro-blogging as you are limited to only posting 140 letters maximum .Facebook on the other hand is not a micro-blogger yet you can post status meaning its sort of blogging
However blogs could therefore mean that these things may loose popularity, due to blogs becoming increasingly popular
Target audience The main target audience for a blog can be extremely varied as it would be able to be viewed by any one able to use a computer. This means that it could be viewed by any one in the world. Blogs “are often updated multiple times a day and which by definition have tens of thousands of daily readers” (Perseus's 2003) Bloggers have been used by many people: “By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Blogging was established by politicians and political candidates to express opinions on war and other issues and cemented blogs' role as a news source “(wikipedia) Famous bloggers are people such as Perez Hilton. “an American blogger and television personality. His blog, Perezhilton.com (formerly PageSixSixSix.com ), is known for posts covering gossip items about musicians, actors and celebrities. “ (wikipedia)
https://www.blogger.com/start Blogger is easy to set up as stated on the screenshot. This shows that basically anyone could set up a blog on whatever they would like to write about. It is a well known log site, that many people use due to how simple and easy it is to set up and use.
http://wordpress.com/ Wordpress is another website which lets you create blogs. However there is another website www.wordpress.org which allows you to download the software for wordpress to enable you to use this via another blog website.