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http://www.cars4sa.co.za/usedCheryforsale...

http://www.cars4sa.co.za/usedCheryforsale
Chery Automobile is an investment company which is owned by the Chinese government. The company manufactures automobiles to sell inside China, but does export them to other countries.

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    Chery Chery Document Transcript

    • http://www.cars4sa.co.za/usedCheryforsale History of the Chery AutomobileChery Automobile is an investment company which is owned by the Chinesegovernment. The company manufactures automobiles to sell inside China, butdoes export them to other countries. The cars made by this company cross overseveral automotive classifications. They make family sedans, city cars andeconomy vehicles. Chery is planning on expanding the types of vehicles that aremanufactured as well as the countries to which they sell the vehicles. Currently,the company does not sell their vehicles in North America, but they have severalmodels that are sold around the globe.The company began in 1997 as an effort to help the Wuhu region of Chinaimprove its economic conditions. The provincial government funded and helpedset up the automaker through investments. However, because of the poorstructure of the company and the economic climate of China, they were not ableto market the vehicles across the country as a whole. Even though this made itvery difficult for the automaker, they were able to land one key contract with ataxi company which helped to sustain them until a larger company, ShanghaiAutomotive Industry Company, invested in Chery. They invested monetarily andbrought the small car makers under the company’s seller’s license.Chery was then able to set up their own research and development facility. Thisallowed them the opportunity to develop their own little 3 and 4 cylinder enginesto use in the vehicles that were marketed only in their local area. The release of
    • their first vehicles landed them in court with the huge American auto makerGeneral Motors who sued the small Chinese company. GM stated that several ofthe vehicles were exact copies of the GM line of Daewoo. GM dropped the caseand the small car manufacturer agreed to not market specific automobiles inEurope or North America.The company sent its first automobile exports to Syria in 2001 making them thefirst Chinese company to produce a domestic vehicle and export it. Themanufacturer has progressed to being able to set up a plant in Iran and haveexports going to 29 other countries. They have contracted with some keycompanies to help with the design and style of their vehicles. They have contractswith Lotus Engineering, Bosch and the famous designer Bertone and Pinninfarina.Their efforts to market in the US and Europe have not been successful althoughthey have shown their Chery sedan in various international markets. http://www.cars4sa.co.za/usedCheryforsale