A Local Fare Affair:
          Create More Eco-Friendly F&B Menus

Moderator:                  Speakers:




Rory J. Thomp...
Events Going “Green”
• What does it really mean?
  – 72% say: “Recycling”
  – Carbon footprint = Transportation
     • Att...
Why Local = Green
• Define “local”
  – 100 - 250 mile radius
  – Seasonal for region
• Better than “organic”?! Yup.
  – Yo...
1,838 miles
a) Approx distance from New York City to Denver,
   Colorado.
b) Average distance a carrot travels to get to y...
Why Localize the Menu
• Better for your bottom line (and waistline)
   – Cost vs.organic
   – Fresh ingredients = more nut...
Where to Start: Locavore 101
• Question venues and menus
   – The where, the when, the how, and the how much
   – Flexibil...
Want to be really green?
• Use Less Meat
  – 35 kcal of fossil fuel to produce one kcal of food energy in
    beef
     • ...
Fresh,            F.L.O.S.S
   Local,
  Organic,
Sustainable
     &
  Seasonal
   Food &
  Beverage
Megan Rooksby, CMP
2009 National Restaurant Association
• survey of trends for 2009, environmentally
  friendly equipment and sustainable pra...
Benefits of F.L.O.S.S
• Lower carbon emissions and energy
  consumption
• Promote local businesses and support
  local far...
What Is Organic?
The word "organic" refers to the way farmers grow
  and process agricultural products, such as fruits,
  ...
Adding Fresh, Local Organic, Sustainable & Seasonal
             Foods to Your Menus (F.L.O.S.S.)
• Partner with the Chef
...
More F.L.O.S.S Ideas
• Reduce portion sizes or number of items on a buffet
• Offer fair-trade, shade grown, organic coffee...
Looking for Local Choices?
• The Eat Well Guide® is a free online directory
  for anyone in search of fresh, locally grown...
Benefits of purchasing local foods in-season
• Eliminate the environmental damage caused by shipping
foods thousands of mi...
Your guests will
  appreciate the
  EXPERIENCE!
    F.L.O.S.S.

Megan Rooksby, CMP
 American Express Corporate
       Meet...
Why Create a Green Menu?

       Better Flavors

       Seasonality = Affordability

       Support Local Farmers and Mark...
How To Go GREEN

Find local farmers before sourcing elsewhere

Think Seasonally

Think location
Grow Your Own


                Producing as much
                of your own product
                as possible




    ...
Best GREEN Sources

Resources                Products
EDF. Org                 Niman Ranch
Earthpledge.org          Organi...
Challenges of Going Green

Reducing so much waste

Finding the products and resources

The before and after effect
Bridgewaters To Go Menu
CREATE YOUR OWN SANDWICH PLATTER
VEGETABLE & CHEESE
Avocado, Manchego and Pea Shoots
Roasted Veget...
Bridgewaters Green Holiday Menu

Red Jacket Orchards Apple Cider Holiday Martini Butlered Upon Arrival

Green Market Holid...
Best Events Expo 2009

                  What is Best Events Expo?
 The top educational conference & expo for event and me...
Q&A
Moderator:                  Speakers:




Rory J. Thompson            Rachel Gary            Megan Rooksby            ...
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Create More Eco Friendly F&B Menus Final Ppt

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Local Fair, Affair - Eco Friendly F&B Trends

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Create More Eco Friendly F&B Menus Final Ppt

  1. 1. A Local Fare Affair: Create More Eco-Friendly F&B Menus Moderator: Speakers: Rory J. Thompson Rachel Gary Megan Rooksby Chris Siversen Managing Editor, Webinars Associate Editor Procurement Specialist, Executive Catering Chef Best Events Magazine Best Events Magazine Corporate Meeting Solutions The Glazier Group American Express Business Travel
  2. 2. Events Going “Green” • What does it really mean? – 72% say: “Recycling” – Carbon footprint = Transportation • Attendees • Supplies/materials • F&B • Why? – Public image – Pressure from management/CSR Mandate – Appeal to customer base
  3. 3. Why Local = Green • Define “local” – 100 - 250 mile radius – Seasonal for region • Better than “organic”?! Yup. – You are where you eat – Emissions vs. pesticides • Fight climate change – Significant reduction in transportation – Farms, not factories
  4. 4. 1,838 miles a) Approx distance from New York City to Denver, Colorado. b) Average distance a carrot travels to get to your plate. c) Both. Pirog, Rich, and Andrew Benjamin. "Checking the Food Odometer: Comparing Food Miles for Local Versus Conventional Produce Sales in Iowa Institutions.” Leopold Center for Sustainable Agriculture, July 2003.
  5. 5. Why Localize the Menu • Better for your bottom line (and waistline) – Cost vs.organic – Fresh ingredients = more nutrients, minimal additives – More requests, lower prices • Boost Image – More eco-conscientious attendees – Reduce carbon footprint – Support local economy • Opportunity for CSR tie-in
  6. 6. Where to Start: Locavore 101 • Question venues and menus – The where, the when, the how, and the how much – Flexibility – Existing local food programs • Realistic expectations • More than just the food – Packaging, printing, materials • Brag – Program awareness – Promote local farms, vendors – Calculate carbon footprint reduction
  7. 7. Want to be really green? • Use Less Meat – 35 kcal of fossil fuel to produce one kcal of food energy in beef • Ten times more than needed to produce same kcal of plant food energy – More sustainable protein choices • Wild-caught fish • Grass-fed beef – Offer vegetarian selections – Smaller meat portions – (cuts f&b costs too!)
  8. 8. Fresh, F.L.O.S.S Local, Organic, Sustainable & Seasonal Food & Beverage Megan Rooksby, CMP
  9. 9. 2009 National Restaurant Association • survey of trends for 2009, environmentally friendly equipment and sustainable practices topped chefs’ lists of hot trends and top cost- savers. • The No. 1 trend among chefs was local produce according to the “What’s Hot” survey, and the local-foods trend has become particularly popular at fine-dining establishments.
  10. 10. Benefits of F.L.O.S.S • Lower carbon emissions and energy consumption • Promote local businesses and support local farming communities • Add creativity and culture to menus • More nourishment • Fresher food • EXPERIENCE
  11. 11. What Is Organic? The word "organic" refers to the way farmers grow and process agricultural products, such as fruits, vegetables, grains, dairy products and meat. Organic farming practices are designed to encourage soil and water conservation and reduce pollution. “All-natural," “Free-range" or “Hormone-free” products are NOT Organic products. Only products certified as 95 percent or more organic display the USDA seal.
  12. 12. Adding Fresh, Local Organic, Sustainable & Seasonal Foods to Your Menus (F.L.O.S.S.) • Partner with the Chef • Discuss local / regional food vendor availability • Request free-range chicken, eggs & meats • Use seafood low in mercury, locally caught; Avoid over-fished seafood or fish raised by methods harmful to the environment • Use foods that are in season … prevents buying from overseas and can keep costs down • Offer vegetarian meal selections; vegetables consume less energy to produce
  13. 13. More F.L.O.S.S Ideas • Reduce portion sizes or number of items on a buffet • Offer fair-trade, shade grown, organic coffee, tea, cocoa, sugar • Wines, champagne, beer … organically grown or local • Desserts … use organic chocolates, local fruits • Edible centerpieces made of local foods • Flowers should be grown locally, with no pesticides • Have attendees pre-select their meals & portion sizes before the event … leads to less waste & less cost • Request donation of excess food and/or composted
  14. 14. Looking for Local Choices? • The Eat Well Guide® is a free online directory for anyone in search of fresh, locally grown and sustainably produced food in the United States and Canada. www.eatwellguide.org
  15. 15. Benefits of purchasing local foods in-season • Eliminate the environmental damage caused by shipping foods thousands of miles • Food dollar goes directly to the farmer and local community • Enjoy the health benefits of eating fresh, unprocessed fruits and vegetables. • Exciting opportunity to try new foods and experiment with seasonal selections. And the food simply tastes better! http://www.eatwellguide.org/i.php?id=Seasonalfoodguides
  16. 16. Your guests will appreciate the EXPERIENCE! F.L.O.S.S. Megan Rooksby, CMP American Express Corporate Meeting Solutions Megan.R.Rooksby@aexp.com
  17. 17. Why Create a Green Menu? Better Flavors Seasonality = Affordability Support Local Farmers and Markets Health Advantages
  18. 18. How To Go GREEN Find local farmers before sourcing elsewhere Think Seasonally Think location
  19. 19. Grow Your Own Producing as much of your own product as possible *Photo from: Bridgewaters Terrace for Bridgewaters To Go and Bridgewaters
  20. 20. Best GREEN Sources Resources Products EDF. Org Niman Ranch Earthpledge.org Organic Valley Ronny Brook Farmaid.org Eco Fish Slowfoodusa.org GRA www.theglaziergroup.com
  21. 21. Challenges of Going Green Reducing so much waste Finding the products and resources The before and after effect
  22. 22. Bridgewaters To Go Menu CREATE YOUR OWN SANDWICH PLATTER VEGETABLE & CHEESE Avocado, Manchego and Pea Shoots Roasted Vegetables, Spiced Chick Pea Relish Cage-Free Egg Salad with Rosemary PBJ with Homemade Preserves Farmhouse Cheddar & Organic Tomato POULTRY & FISH Chopped Natural Turkey Cobb Salad Freshly Roasted Natural Turkey BLT Mediterranean Free Range Chicken Salad Albacore Tuna Salad Home Smoked Salmon with Cream Cheese MEAT Meatloaf and Cheddar BLT Pulled Beef Short Ribs with Ginger BBQ Sauce Prosciutto, Parmesan and Arugula Roast Beef with Oven Roasted Organic Tomato www.bwtogo.com SALAD & SIDES Baby Arugula, Red and Yellow Beets, Goat Cheese Baby Spinach, Crispy Prosciutto &Marinated Figs Orecchiette Pasta with Arugula and Pesto Fingerling Potatoes with Wild Mushrooms
  23. 23. Bridgewaters Green Holiday Menu Red Jacket Orchards Apple Cider Holiday Martini Butlered Upon Arrival Green Market Holiday Buffet Spice Roasted MCS Certified Line Caught Pacific Cod-Allspice and Ginger Sauce Fresh Berkshire Ham with Molasses and Cranberry Glaze Orrechiette with Braised Pollo Rosso Chicken, Parmesan and Herb Broth Brussels Sprouts, Niman Ranch Bacon, Scallion and Walnuts Glazed Mustard Carrots with Ronnybrook Farms Beurre Fondue wwww.bridgewaters.com Butternut Squash Bread Pudding with Sage, Pecans and Golden Raisins Satur Farms Winter Vegetable and Orange Bibb Lettuce Salad and Roasted Garlic Dressing Migliorelli Farm Roasted Potatoes with Pearl Onions, Mushrooms and Blue Cheese Crescent Buns and Parker House Rolls
  24. 24. Best Events Expo 2009 What is Best Events Expo? The top educational conference & expo for event and meeting planners! Who should attend Best Events Expo? Special Event Planners Corporate Event Planners Meeting Planners Independent Planners Non-Profit Event Planners Event Agencies Visit BestEventsExpo.com today.
  25. 25. Q&A Moderator: Speakers: Rory J. Thompson Rachel Gary Megan Rooksby Chris Siversen Managing Editor, Webinars Associate Editor Procurement Specialist, Executive Catering Chef Best Events Magazine Best Events Magazine Corporate Meeting Solutions The Glazier Group American Express Business Travel
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