Maximizing Social Media  for Your Business 6120 W. Bell Road Suite 100 Glendale, AZ 85308 602.374.4923 [email_address] Mar...
<ul><li>Agenda </li></ul><ul><li>Social Media Overview </li></ul><ul><li>The Value of Social Media as a Business Tool </li...
<ul><li>The top 10 in demand jobs in 2010….did not exist in 2004. </li></ul><ul><li>1 out of 8 couples married in the U.S....
<ul><li>Years it took to reach a market audience of  50 million …. </li></ul><ul><ul><li>Radio:  38 years </li></ul></ul><...
SO WHAT??
Defining Social Media… with Ice Cream!
Defining Social Media <ul><li>Primarily Internet and mobile-based tools for sharing and discussing information among human...
Defining Social Networks <ul><li>Building online communities of people who share interests and/or activities, or who are i...
Social Media as a  Business Tool <ul><li>Customer Service Tool </li></ul><ul><li>Brand Awareness </li></ul><ul><li>Promoti...
 
 
Top 10 Social Media Networks <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Hi5 </li></ul><ul><li>Flickr </l...
5 Steps to Building a Social Media Strategy <ul><li>Sign up, Look and Listen </li></ul><ul><li>Prepare </li></ul><ul><li>E...
Examples
Best Practices <ul><li>Build a strong network </li></ul><ul><li>If you don’t have time, focus on one or two and do the bes...
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Marketing with a Flair Social Media Presentation

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Learn the value of social media as a business tool and how to build a social media strategy.

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Marketing with a Flair Social Media Presentation

  1. 1. Maximizing Social Media for Your Business 6120 W. Bell Road Suite 100 Glendale, AZ 85308 602.374.4923 [email_address] MarketingwithaFlair.com
  2. 2. <ul><li>Agenda </li></ul><ul><li>Social Media Overview </li></ul><ul><li>The Value of Social Media as a Business Tool </li></ul><ul><li>Top 10 Social Media Networks </li></ul><ul><li>5 Steps to Building a Social Media Strategy </li></ul><ul><li>V. Specific Examples </li></ul><ul><li>VI. Best Practices </li></ul>
  3. 3. <ul><li>The top 10 in demand jobs in 2010….did not exist in 2004. </li></ul><ul><li>1 out of 8 couples married in the U.S. last year met online. </li></ul><ul><li>There are over 200 million users on MySpace….if MySpace were a country, it would be the 5 th largest in the world. </li></ul><ul><li>There are 31 billion searches on Google every month….in 2006, this number was 2.7 billion. </li></ul><ul><li>The number of texts sent and received every day exceeds the total population of the planet. </li></ul>DID YOU KNOW??
  4. 4. <ul><li>Years it took to reach a market audience of 50 million …. </li></ul><ul><ul><li>Radio: 38 years </li></ul></ul><ul><ul><li>TV: 13 years </li></ul></ul><ul><ul><li>Internet: 4 years </li></ul></ul><ul><ul><li>iPod: 3 years </li></ul></ul><ul><ul><li>Facebook  2 years </li></ul></ul>DID YOU KNOW??
  5. 5. SO WHAT??
  6. 6. Defining Social Media… with Ice Cream!
  7. 7. Defining Social Media <ul><li>Primarily Internet and mobile-based tools for sharing and discussing information among human beings </li></ul><ul><li>Refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. </li></ul><ul><ul><li>Source: Wikipedia </li></ul></ul>
  8. 8. Defining Social Networks <ul><li>Building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. </li></ul><ul><li>Used regularly by millions of people, MySpace and Facebook being the most widely used in North America </li></ul>Source: Wikipedia
  9. 9. Social Media as a Business Tool <ul><li>Customer Service Tool </li></ul><ul><li>Brand Awareness </li></ul><ul><li>Promotional Tool </li></ul><ul><li>Live Events/Breaking News </li></ul><ul><li>File Sharing </li></ul><ul><li>Monitor Trends </li></ul><ul><li>Crisis Communication </li></ul>
  10. 12. Top 10 Social Media Networks <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Hi5 </li></ul><ul><li>Flickr </li></ul><ul><li>Skyrock (France/Canada) </li></ul><ul><li>Friendster (Asia) </li></ul>7. Tagged 8. LiveJournal 9. Orkut (Brazil) 10. Fotolog (South America) . . . 15. LinkedIn
  11. 13. 5 Steps to Building a Social Media Strategy <ul><li>Sign up, Look and Listen </li></ul><ul><li>Prepare </li></ul><ul><li>Engage </li></ul><ul><li>Go Offline </li></ul><ul><li>Measure Success </li></ul>
  12. 14. Examples
  13. 15. Best Practices <ul><li>Build a strong network </li></ul><ul><li>If you don’t have time, focus on one or two and do the best you can </li></ul><ul><li>Use WITH your Web site/Blog – they should work together </li></ul><ul><li>Post frequently </li></ul><ul><li>Be real and personal </li></ul>

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