Maximizing Social Media for Your Business 6120 W. Bell Road Suite 100 Glendale, AZ 85308 602.374.4923 [email_address] MarketingwithaFlair.com

Agenda Social Media Overview The Value of Social Media as a Business Tool Top 10 Social Media Networks 5 Steps to Building a Social Media Strategy V. Specific Examples VI. Best Practices

Agenda

Social Media Overview

The Value of Social Media as a Business Tool

Top 10 Social Media Networks

5 Steps to Building a Social Media Strategy

V. Specific Examples

VI. Best Practices

The top 10 in demand jobs in 2010….did not exist in 2004. 1 out of 8 couples married in the U.S. last year met online. There are over 200 million users on MySpace….if MySpace were a country, it would be the 5 th largest in the world. There are 31 billion searches on Google every month….in 2006, this number was 2.7 billion. The number of texts sent and received every day exceeds the total population of the planet. DID YOU KNOW??

The top 10 in demand jobs in 2010….did not exist in 2004.

1 out of 8 couples married in the U.S. last year met online.

There are over 200 million users on MySpace….if MySpace were a country, it would be the 5 th largest in the world.

There are 31 billion searches on Google every month….in 2006, this number was 2.7 billion.

The number of texts sent and received every day exceeds the total population of the planet.

Years it took to reach a market audience of 50 million …. Radio: 38 years TV: 13 years Internet: 4 years iPod: 3 years Facebook  2 years DID YOU KNOW??

Years it took to reach a market audience of 50 million ….

Radio: 38 years

TV: 13 years

Internet: 4 years

iPod: 3 years

Facebook  2 years

SO WHAT??

Defining Social Media… with Ice Cream!

Defining Social Media Primarily Internet and mobile-based tools for sharing and discussing information among human beings Refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. Source: Wikipedia

Primarily Internet and mobile-based tools for sharing and discussing information among human beings

Refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.

Source: Wikipedia

Defining Social Networks Building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Used regularly by millions of people, MySpace and Facebook being the most widely used in North America Source: Wikipedia

Building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

Used regularly by millions of people, MySpace and Facebook being the most widely used in North America

Social Media as a Business Tool Customer Service Tool Brand Awareness Promotional Tool Live Events/Breaking News File Sharing Monitor Trends Crisis Communication

Customer Service Tool

Brand Awareness

Promotional Tool

Live Events/Breaking News

File Sharing

Monitor Trends

Crisis Communication

Top 10 Social Media Networks Facebook MySpace Hi5 Flickr Skyrock (France/Canada) Friendster (Asia) 7. Tagged 8. LiveJournal 9. Orkut (Brazil) 10. Fotolog (South America) . . . 15. LinkedIn

Facebook

MySpace

Hi5

Flickr

Skyrock (France/Canada)

Friendster (Asia)

5 Steps to Building a Social Media Strategy Sign up, Look and Listen Prepare Engage Go Offline Measure Success

Sign up, Look and Listen

Prepare

Engage

Go Offline

Measure Success

Examples

Best Practices Build a strong network If you don’t have time, focus on one or two and do the best you can Use WITH your Web site/Blog – they should work together Post frequently Be real and personal

Build a strong network

If you don’t have time, focus on one or two and do the best you can

Use WITH your Web site/Blog – they should work together

Post frequently

Be real and personal