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Marketing with a Flair Social Media Presentation
 

Marketing with a Flair Social Media Presentation

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Learn the value of social media as a business tool and how to build a social media strategy.

Learn the value of social media as a business tool and how to build a social media strategy.

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    Marketing with a Flair Social Media Presentation Marketing with a Flair Social Media Presentation Presentation Transcript

    • Maximizing Social Media for Your Business 6120 W. Bell Road Suite 100 Glendale, AZ 85308 602.374.4923 [email_address] MarketingwithaFlair.com
      • Agenda
      • Social Media Overview
      • The Value of Social Media as a Business Tool
      • Top 10 Social Media Networks
      • 5 Steps to Building a Social Media Strategy
      • V. Specific Examples
      • VI. Best Practices
      • The top 10 in demand jobs in 2010….did not exist in 2004.
      • 1 out of 8 couples married in the U.S. last year met online.
      • There are over 200 million users on MySpace….if MySpace were a country, it would be the 5 th largest in the world.
      • There are 31 billion searches on Google every month….in 2006, this number was 2.7 billion.
      • The number of texts sent and received every day exceeds the total population of the planet.
      DID YOU KNOW??
      • Years it took to reach a market audience of 50 million ….
        • Radio: 38 years
        • TV: 13 years
        • Internet: 4 years
        • iPod: 3 years
        • Facebook  2 years
      DID YOU KNOW??
    • SO WHAT??
    • Defining Social Media… with Ice Cream!
    • Defining Social Media
      • Primarily Internet and mobile-based tools for sharing and discussing information among human beings
      • Refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
        • Source: Wikipedia
    • Defining Social Networks
      • Building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
      • Used regularly by millions of people, MySpace and Facebook being the most widely used in North America
      Source: Wikipedia
    • Social Media as a Business Tool
      • Customer Service Tool
      • Brand Awareness
      • Promotional Tool
      • Live Events/Breaking News
      • File Sharing
      • Monitor Trends
      • Crisis Communication
    •  
    •  
    • Top 10 Social Media Networks
      • Facebook
      • MySpace
      • Hi5
      • Flickr
      • Skyrock (France/Canada)
      • Friendster (Asia)
      7. Tagged 8. LiveJournal 9. Orkut (Brazil) 10. Fotolog (South America) . . . 15. LinkedIn
    • 5 Steps to Building a Social Media Strategy
      • Sign up, Look and Listen
      • Prepare
      • Engage
      • Go Offline
      • Measure Success
    • Examples
    • Best Practices
      • Build a strong network
      • If you don’t have time, focus on one or two and do the best you can
      • Use WITH your Web site/Blog – they should work together
      • Post frequently
      • Be real and personal