E Market Place 1a


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E Market Place 1a

  1. 1. E-Business Strategy Yohan Wismantoro Management Department Dian Nuswantoro University
  2. 2. Topics <ul><li>Introduction </li></ul><ul><li>The original WWW </li></ul><ul><li>Commercial beginnings </li></ul><ul><li>A .com world </li></ul><ul><li>Marketing and technology </li></ul>
  3. 3. Siklus Sederhana untuk Pertumbuhan Jaringan Let’s look at how it works Akses Intenet Konsumen Bisnis Keterikatan Populer Situs Web dan Isi Web
  4. 4. A Dot Com World <ul><li>Pertumbuhan yg dramatis </li></ul><ul><ul><li>Consumer access </li></ul></ul><ul><ul><li>Internet usage </li></ul></ul><ul><ul><li>Content online </li></ul></ul><ul><li>Aplikasi-aplikasi Inovatif </li></ul><ul><li>Perdagangan konsumen ke konsumen </li></ul><ul><li>Pelanggan Sebagai Patner </li></ul>
  5. 5. Consumer Access <ul><li>The past five years have seen rapid growth in </li></ul><ul><ul><li>Network size </li></ul></ul><ul><ul><li>Users on networks </li></ul></ul><ul><ul><li>Network activity </li></ul></ul><ul><li>Between January 1994 and January 1999, Internet hosts grew from 2.2 million to over 43 million </li></ul><ul><li>A 46% growth rate in 1998 </li></ul>Figure 1.4 Online Access Growth in Net Hosts 46% growth in 1998
  6. 6. Consumer Access <ul><li>The Internet user base has grown rapidly as well </li></ul><ul><li>Worldwide, the number of users was estimated to be > 160 million in March, 1999 </li></ul><ul><li>Over 90% of the users on the Net have joined in the last 5 years </li></ul><ul><li>More growth is possible, as < 4% of the world’s adult population is online </li></ul><ul><li>50% of users think the Net is a “necessity” </li></ul>Figure 1.5 Worldwide Online Population – Continuing Fascination The art of estimating the number of people online throughout the world is inexact. An “educated guess” as of May 1999 is 165 million . Source: NUA HOW MANY ONLINE?
  7. 7. Consumer Access <ul><li>Spring 1998, the size of the Web was estimated at 300 million pages </li></ul><ul><li>Growth rates in content exceed growth rates in Web access and the number of users </li></ul><ul><li>From June 1997 to March 1998, Web content grew at 120% </li></ul><ul><li>More importantly, the types and creativity of Web site content have blossomed </li></ul>Back Figure 1.6 Rapid Growth in Web Content
  8. 8. Innovative Applications <ul><li>Stage I: Publishing sites </li></ul><ul><li>Stage II: Databases and Forms </li></ul><ul><li>Stage III: Personalization </li></ul>
  9. 9. Stage I: Publishing Site Info Links http://www.france98.com/french/index.html Pictures/Information
  10. 10. Stage I What makes this a Stage I Website ? Broadcasts Disseminates Information
  11. 11. Stage II: Databases and Forms Figure 1.8 To find out the travel distances between the host cities: Select your starting point Select your destination Bordeaux Paris Toulouse Marseilles Toulouse Marseille – 404km
  12. 12. Stage II What Makes this a Stage II Website? Ability to retrieve information to respond to user requests
  13. 13. Stage III: Personalization Figure 1.11 If you area team WC98 member and are using a computer other than the one you originally joined WC98, enter your nickname and password now.
  14. 14. Stage III What Makes this a Stage III Website? More than ask-respond Anticipates Suggests Back
  15. 15. Consumer-to-Consumer Commerce <ul><li>Businesses deploy chat room technology </li></ul><ul><ul><li>Enables consumers to interact directly with each other </li></ul></ul><ul><ul><li>Accelerates word of mouth </li></ul></ul><ul><ul><li>Facilitates consumer-to-consumer commerce </li></ul></ul><ul><ul><ul><li>eBay </li></ul></ul></ul><ul><ul><ul><li>Yahoo! Auctions </li></ul></ul></ul>
  16. 16. Consumer-to-Consumer Commerce <ul><li>Consumer-to-consumer sites must build trust </li></ul><ul><ul><li>Systems that rate seller credibility </li></ul></ul><ul><ul><li>Verify identities of buyers and sellers </li></ul></ul><ul><ul><li>Insurance against fraud </li></ul></ul><ul><ul><li>Escrow accounts to ensure products are shipped </li></ul></ul><ul><ul><li>Bans on sellers who bid on their own products </li></ul></ul><ul><ul><li>Bans on buyers who win, but don’t complete the sale </li></ul></ul><ul><li>Successful auction sites blur the distinction between business and fun </li></ul>
  17. 17. Business-to-Business Commerce <ul><li>$ volume much larger than e-tailing, and more rapidly growing </li></ul><ul><li>Intra & extranets provide a seamless link between businesses and their suppliers </li></ul><ul><li>Companies create in-depth Web sites for their main customers </li></ul><ul><ul><li>Special pricing </li></ul></ul><ul><ul><li>Special configurations </li></ul></ul><ul><ul><li>Dedicated support </li></ul></ul><ul><li>This builds loyalty and repeat purchases </li></ul>
  18. 18. Marketing Evolves as Technology Changes <ul><li>Technological innovation brought about the factory system & enabled mass production </li></ul><ul><ul><li>Marketing emphasis was on logistics & supply chain management </li></ul></ul><ul><li>Radio enabled national roll-out of brands </li></ul><ul><ul><li>Marketing emphasis was on selling </li></ul></ul><ul><li>Television coincided with the product & brand management system of marketing </li></ul><ul><li>Mainframe computers enabled new methods of segmentation & customer management </li></ul><ul><li>The Internet enables mass customization </li></ul>Back
  19. 19. An Internet Framework The Web is fundamentally about individuals using a network to access digital products Figure 1.15 Marketing Technology Economics Internet Marketing Digital Networked Individuals