4. Who Am I?
“I am not a business man, I am a business, man!”
- Jay-Z
5. iBrand and Relationships
Focus on Collateral Success
“Orbit the Giant Hairball”
Embrace Failure
Be You
“Don’t be interesting, Be Interested”
“He who's not busy being born is busy dying” – Bob Dylan
10. CrossLoop Culture
Focus on User’s Customer, User’s Success
Be People First, Company Later
Build Relationships with Each and Every
User
Listen Hard and Harder to the Critics
Love and Celebrate your Users
14. - Another Case Study
Twitter
- 300+ employees
- A fundamental business
strategy, not marketing
“We want our connections to be more meaningful than the typical
business/customer relationship.” – Tony Hsieh, CEO
- “Customer service isn't
just a department - it is
the entire company”