Synergy of technology and tourism 2014

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Innovative Technology is the problem solving agent for major tourism actors, including diverse facilitators,motivators and end users, who are driven by the need of 6S, namely Self, Search, Selection, Sense, Score and Share. Technology is re shaping the process of tourism development, management, planning and marketing.

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Synergy of technology and tourism 2014

  1. 1. LOGO 17 Jan 2014 Mr HK Wong
  2. 2. Tomorrow Project
  3. 3. Contents 1. Overview of Travel Tech 2. Innovation and Tourism 3. Glance of Innovators 4. Innovation &Collaboration
  4. 4. Synergy of Technology and Tourism 1. Overview of Travel Tech
  5. 5. Co-evolution of Problem-Solution
  6. 6. Traveler and Technology Today’s travelers are increasingly expecting travel companies to enrich online travel planning with personalized and relevant offers. The latest devices, mobile functionality and social networks are shaping the consumer leisure travel planning process -PhoCusWright's Traveler Technology Survey 2013
  7. 7. Technology and Traveler Technology re-engineers the entire process of developing, managing and marketing tourism products and destinations, Consumers’ want always shapes market behavior.
  8. 8. Technology and Traveler Score Share Sense Self Selection Search
  9. 9. Changing behavior Online first - Research process for travel information on the internet has increased from 65% in 2012 to 68% in 2013. Get mobile - Travel shoppers are using their smart phones and tablets to research for upcoming trips, view maps, and read reviews. More visual - By 2017, Google predicts that digital video will be even more popular than social networking
  10. 10. Travel Technology Travel technology/tourism technology, /hospitality automation– Application of Information Technology (IT) or Information and Communications Technology (ICT) in travel, tourism and hospitality. Travel technology application including CRS booking engine, flight tracking, flight hacking, GPS tour guide audio guide, pod guide, application of GIS/RS management zoning etc
  11. 11. Dominant Tourism Players Facilitators Airlines, tour operators, hotel chains, transporting industries etc Motivators Policy makers, governments, educators, media, local community, technology etc End users Travelers
  12. 12. Synergy of Technology and Tourism 2. Innovation and Tourism
  13. 13. Innovation in Tourism 5 Major Innovation Dimensions Product innovation - new products and services for tourism Organizational innovation - new forms of organization and management Process innovation - new ways of making tourism known Logistic innovation - new ways of supplying products or services to customers Market innovation - new ways of marketing and consumer behavior
  14. 14. Destructive Innovation Economic Concept of Innovation – -New good -New supply -New method of production -New Market -New Organization Joseph Schumpeter - Creative Destruction
  15. 15. Diffusion of Innovation Everett Rogers – Diffusion of Innovations
  16. 16. Innovation Innovation is the marriage of new knowledge, embodied in an invention, with the successful introduction of that invention into marketplace. It is only through “innovative entrepreneurship” which introduce some new product or service, or method of production or delivery – that societies advance their technological frontiers and thus their standards of living (Baumol et al. 2008).
  17. 17. Tourism Innovators
  18. 18. Tourism Innovators
  19. 19. Knowledge Transfer
  20. 20. Technological Knowledge transfer Web Database Algorithms – Data Mining – Creativity - Innovation Public Satellite Data
  21. 21. Travel Innovator Airline Tariff Publishing Company (ATPCO)
  22. 22. Online Travel Source : US Travel Association
  23. 23. Online Travel Source : US Travel Association
  24. 24. Mobile Application Source : US Travel Association, 2013
  25. 25. Australian Research Online planning and booking to Australia 2012 (10 countries) Most Online Planning Least Online Planning Brazilian Chinese 64 % 91 % Most Online Booking Least Online Booking Singaporeans 64 % Chinese 14 %
  26. 26. Australian Research Source : Tourism Australia, 2012
  27. 27. Technological Application
  28. 28. Travel Innovator – Practical Apps
  29. 29. Travel Innovator-Practical Apps
  30. 30. Synergy of Technology and Tourism 3. Glance of Innovators
  31. 31. Glance of Travel Innovators
  32. 32. Travel Innovator – Trip Planner
  33. 33. Travel Innovator – Trip Planner
  34. 34. Travel Innovator – Destination Portal
  35. 35. Travel Innovator – pre-download guide
  36. 36. Travel Innovator- Deal Booking
  37. 37. Travel Innovator – Bulk Booking
  38. 38. Travel Innovator – Bulk Booking
  39. 39. Travel Innovator- Social Booking
  40. 40. Travel Innovator- Social Booking
  41. 41. Travel Innovator – Social Currency
  42. 42. Travel Innovator- Fare Compare
  43. 43. Travel Innovator – Transport Booking
  44. 44. Travel Innovator- Fare Locking
  45. 45. Travel Innovator - Niche Focus
  46. 46. Travel Innovator – Custom Tours
  47. 47. Travel Innovator – One stop platform
  48. 48. Travel Innovator – Picking up cancellation
  49. 49. Travel Innovator – Boutique Hotel database
  50. 50. Travel Innovator – Real time interpreter
  51. 51. Travel Innovator - Distribution
  52. 52. Travel Innovator – Collaborative Platform
  53. 53. Synergy of Technology and Tourism 4. Innovation &Collaboration
  54. 54. Travel Innovator – Collaborator
  55. 55. Travel Innovator – Collaborator
  56. 56. Travel Innovator
  57. 57. Travel Innovator - Collaboration
  58. 58. Travel Innovator - Collaboration
  59. 59. Travel Innovator - Collaboration
  60. 60. Travel Innovator - Collaboration
  61. 61. Travel Innovator - Collaboration
  62. 62. Technology and Sustainability Triple Bottom Line
  63. 63. LOGO www.Tripwant.com info@Tripwant.com

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