Diction- style of speaking or writing as dependent upon choice of words Logos- using logic in an argument Hyperbole- use of exaggeration Irrelevant conclusion- rhetorical strategy that diverts attention away from a fact in dispute rather than addressing it directly Pathos- rhetorical strategy that creates an emotion response Allusion- a figure of speech that makes a reference to well known people, places or events
Ad Hominem- a claim or argument is rejected on the basis of some irrelevant fact Fallacy of False Cause- incorrectly assumes one thing is the cause of another Ad Populum- appeal to the majority Non Sequitur- an argument in which its conclusion does not make sense. Straw Man Argument- attempts to refute opponents position but instead attacks a position not held by his opponent.
Grayson was the representative of thesmall coffee shop. He argued that hisshop should not sell out to Walmart.•Professional, collected diction • Ex: “moral scruples,” “bourgeoisie,” formal vocabulary (“populous movement,” “currency,” etc. • Gave Grayson ethos through a professional appearance•Pathos • “These kids…” • Shows coffee shop in a good light, and makes Walmart look bad. It puts the audience on his side.
Logos Gas prices Walmart destroying American currency Gives Grayson credibility, makes Walmart look bad Allusions “Les Mis,” “Occupy Wall Street,” “Dante’s Inferno” Appeal to the population (ad populus), fights for empathy
Irrelevant conclusions (fallacy) “You belong in the 10th circle of hell!” (Dante’s Inferno) Tries to show how Calen is bad, but the argument is irrelevant to the conversation at hand. Slight ad hominem Resorted to physical violence (fallacy) Let emotions get the better of him. This argument was supposed to be verbal. Damaged his credibility as a composed businessman
Calen is the representative ofWalmart. He hopes to buy outGrayson’s privately ownedcoffee shop.• Diction •“Sir,” other professional diction • Shows that he is a respectful man just looking for a business deal• Logos • “3 billion… dollars!” • Intends to logically prove that his offer is a deal by giving exact figures
Fallacy of False Cause “Those kids… are the ones who voted in…” Implies that Grayson’s patrons caused the money problem Straw Man Argument “…Those stupid kids are what’s ruining this country!” Attacks a point – the state of the country – that isn’t relevant to the argument
Non Sequitor “…I should occupy your butt with my foot!” Nonsensical threat that barely pertains to the argument. He’s just being plain rude.
Physical violence aside, who won this argument? We feel that Grayson won the argument.
In presenting his argument, Grayson focused on using rhetorical devices such as diction, logos, and allusions to prove his point. Although he resorted to ad hominem and irrelevant conclusions, we feel that his argument was better supported and presented. His strong points outweighed his fallacies. Calen mainly used fallacies to make his point, which destroyed his credibility and emphasized Grayson’s points.
Special thanks to Calen Durr and Grayson Quay for being themselves and allowing us to film it. Thanks to Mount Olive Lutheran Church for allowing us to film in their conference room. (and throw their bibles…which they do not know about) Thanks to Get Go for putting up with our craziness for hours upon hours and providing free wi-fi and yummy food.