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Believe Digital Presentation


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  • 1. Believe Digital 2010
  • 2. What isBelieve Digital?
  • 3. The largest digital label and distributorin Europe
    A 3% to 10% market share in key European territories
    (Believe achieved a 27% market share ahead of Universal, Sony, Warner and EMI in France in June 2009 with 10 albums and 3 singles in the top 50 digital albums and singles charts)
    20 top 10 charted albums and singles across Europe in the past 18 months alone, including 8 number 1s.
    Over £18 million in royalties paid out since 2005
  • 4. What is so uniqueabout Believe Digital?
  • 5. We are the only player with a pan-European local presence ‘on the ground’.
    8 employees
    6th largest indie label
    0.5% market share
    15 employees
    3rd largest indie label
    3% market share
    3 employees
    Top 15 indie distributor
    3 employees
    1st largest indie label
    8% market share
    8 employees
    1st largest indie label
    12% market share
    Note: market share is based on
    information received from key digital distributors
  • 6. What does this mean we can
    do for you?
  • 7. We offer a full range of global digital services tailored to meet your individual needs
    From basic digital distribution
    To execution and coordination of complete release strategies
    (online & offline) on a pan-European and global basis.
  • 8. And who do we do it for?
  • 9. We have the trust of artists and labels worldwide
    Our artists and labels
    Artists:Luciano, Gonzales, Bob Sinclar, Femi Kuti, Joakim, Magma, Jason Edwards, Mc Solaar, Chinese Man, Mulatu, CesariaEvora, The Shoes, Dj Cam, Jazz Liberatorz, Kerri Chandler, Tinariwen, Lowkey…
    Labels:LimoncelloMusic (EMI Publishing), Yellow (Bob Sinclar), Listenable (Metal), Buda Music (Ethiopiques), Red Records (Jazz), Bang, Fargo Records, Analog Africa, Versatile, Tigersushi, Makasound, Comet Records (Tony Allen), Eat Concrete,…
  • 10. We can distribute your music…
  • 11. Who we distribute to…
    A growing global distribution network built since 2005
    All major online and wireless digital music stores covered globally (over 350)
    Maximisation of the ‘per transaction’ fee (stream
    or download)
    Contractual marketing commitments from major services
    All our deals negotiated with a view to maximize per stream or per download revenues to increase your revenues – our technology means; no advances, administrative, or technical fees…
    Full transparency of deal conditions and royalties to artists, you see what we see…
  • 12. How do we do it?
    We operate our own distribution technology and have FULL CONTROL over our distribution network
    And this means…
    You decide and monitor how, when & where you sell your products
    Our local presence guarantees that your products are distributed to all key local stores
    (Ex : Believe Digital is one of only two indie partners to have a deal in place with the Orange Subscription Service in France: 200,000+ subscribers)
  • 13. You control and monitor where, when& how your music is distributed
    Select which stores and
    territories to sell your music in
    and monitor the status of
    distribution in real time.
  • 14. We can distribute your music internationally and provide marketing and promotion locally and on apan-European basis
  • 15. Why is our local presence so important for you?
    International sales account for
    a larger percentage of sales in the
    digital world and selling digital music is not so different to selling physical CDs, YOU NEED THE SUPPORT OF A POWERFUL AND REACTIVE LOCAL TEAM…
    With local marketing expertise to position your products
    With direct contacts with local stores and key local media
    That can leverage its local market share to push key products
  • 16. How are we organized to better serve your needs?
    Dedicated product managers specialising in all musical genres
    Strategic music marketing to build up release strategy (timing, pricing, promotion…)
    Coordination of online and offline marketing & promotion in Europe
    Music professionals
    Passionate, knowledgable and experienced music-loving staff, because selling digital music is first and foremost about selling music
    An in depth understanding of local music markets to properly position your release
    Knowledge and Experience
    • Digital marketing
    • Online and offline promotion
    • Technology
    One centralised contact to coordinate integrated release solutions across major territories
  • 17. Our market position allows you to extract more promotion from our partners
  • 18. We create our own marketing widgets and strategies for each release
    Automatically generated for each release (saving you time and self-promotion costs)
    An innovative geo-location system for ‘buy-now’ links
    (based on IP/music genre) to increase online sales in each country
    Complete with email capture, contact management and advanced email builder… to generate direct from fan sales
  • 19. Sales promotion, social networks, eCRM, radio, marketing and more - we can make it all come together!
  • 20. Engage your fanbase, establish direct relationships and increase your sales
    You keep your fans engaged
    We help you understand your fans
    Build your own fanbase
    Transform your fans’ interest into direct relationships, generate digital music, merchandise and ticket sales… with our advanced emailing tools
    Analyse your returns with open rates, click rates, purchase rates and more…
    We organize contests to help you get more information about your fans (where they live, who they are, their interests…)
    We centralise this information and make it available to you with the tools to make contact
    Easily import existing contacts from Excel, Gmail, Yahoo! accounts…
    Use the free Believe Widgets to get more fans and collect data
  • 21. The smarter you are, the smarter we become
  • 22. We provide you with unparalleled analytics
    Real Time Reporting
    View daily sales and streaming reports from iTunes, VirginMega, Beatport, Deezer, Orange… and many others
    Localise your sales
    Understand where your music is selling on a region by region basis
  • 23. So, to summarise…
  • 24. We can build a bespoke digital solutiontailored specifically to your needs…
    Believe Digital is the leading digital distributor and services provider for independent artists & labels in Europe. We provide bespoke digital solutions starting with distribution and incorporating promotion, marketing, strong analytics and sales data that allows labels to react to market intelligence and maximise sales.
  • 25. Any questions? We’d love to hear from you