Influencing Consumer Choices <ul><li>through  Social Media  Optimization </li></ul>@ MrShri
evolution of social media
evolution of  social media social media
Social Media Marketing
Challenges of Social Media Marketing <ul><li>Platforms </li></ul><ul><li>Content Strategy </li></ul><ul><li>Signal vs. Noi...
Social Media Marketing - Platforms <ul><li>Identify where your Target Audience hangs-out </li></ul><ul><li>Ways to engage ...
Social Media Marketing - Content <ul><li>Content is the KING </li></ul><ul><li>Optimize content for the Platform </li></ul...
Signal vs. Noise
Influencers <ul><li>Social Media has created Food Bloggers, Movie Reviewers, Product Testers etc. out of Normal People. </...
ROI
About - MrShri MrShri is a pioneer in Social Media adoption by brands & leading corporate houses. He is the Principal of  ...
Social Media Optimization
Key Challenges <ul><li>Visibility </li></ul><ul><li>Visibility </li></ul><ul><li>Visibility </li></ul><ul><li>more </li></...
Key Challenges <ul><li>Viral </li></ul><ul><li>Shareable </li></ul><ul><li>Interesting </li></ul>“ Interesting content has...
Social Media - Optimization <ul><li>Use Social Media to make your Content Sharable, use various platforms wisely & it will...
Social Media - Optimization <ul><li>Let customers INTERACT with your Brand, make it INTERESTING. </li></ul>Using Barcodes ...
Thank you Mister Shri Founder SM2Go.com www.sm2go.com [email_address] com
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Influencing consumer via social media optimization

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Influencing Consumer behavior on Social Media is the new challenge. See how you can optimize your brand to gain the maximum out of social networking.

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  • Rugved, this is mostly for masses who are still clueless. Unlike 1% of us who know what is the next level. Thanks.
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  • Thought this would be more insightful. Tell me something I don’t already know please!
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Influencing consumer via social media optimization

  1. 1. Influencing Consumer Choices <ul><li>through Social Media Optimization </li></ul>@ MrShri
  2. 2. evolution of social media
  3. 3. evolution of social media social media
  4. 4. Social Media Marketing
  5. 5. Challenges of Social Media Marketing <ul><li>Platforms </li></ul><ul><li>Content Strategy </li></ul><ul><li>Signal vs. Noise </li></ul><ul><li>Influencers </li></ul><ul><li>ROI </li></ul>
  6. 6. Social Media Marketing - Platforms <ul><li>Identify where your Target Audience hangs-out </li></ul><ul><li>Ways to engage your Target Audience </li></ul><ul><li>Start by Listening </li></ul>
  7. 7. Social Media Marketing - Content <ul><li>Content is the KING </li></ul><ul><li>Optimize content for the Platform </li></ul><ul><li>Experiment </li></ul>
  8. 8. Signal vs. Noise
  9. 9. Influencers <ul><li>Social Media has created Food Bloggers, Movie Reviewers, Product Testers etc. out of Normal People. </li></ul><ul><li>These people have become Thought Leaders in their domains and are hence looked up to for Opinions. </li></ul><ul><li>Opinions by Thought Leaders carry more Credibility, hence they are called Influencers. </li></ul>
  10. 10. ROI
  11. 11. About - MrShri MrShri is a pioneer in Social Media adoption by brands & leading corporate houses. He is the Principal of SM2Go.com , a boutique Social Media Management & Consultancy firm based in Pune, India. MrShri is Lead Trainer on Business in Real-time space and regularly talks about Twitter for Business, Social Media Strategy for Brands, Tools for Listening, Creating Content & Tracking conversations on Social Networks. He is also the Founder of Foursquar e Pune , a dynam ic & hyper-active community of Location Based Social Networking, regularly advising businesses on the use of Customer Rewards Programs through Real Time tracking. Follow @MrShri on Twitter & che ck-out his Blog on www.MrShri.com
  12. 12. Social Media Optimization
  13. 13. Key Challenges <ul><li>Visibility </li></ul><ul><li>Visibility </li></ul><ul><li>Visibility </li></ul><ul><li>more </li></ul>“ to create a brand recall value, your brand/product needs to be seen at least 5 times.”
  14. 14. Key Challenges <ul><li>Viral </li></ul><ul><li>Shareable </li></ul><ul><li>Interesting </li></ul>“ Interesting content has more chances of going viral, make sure it’s sharable as well.”
  15. 15. Social Media - Optimization <ul><li>Use Social Media to make your Content Sharable, use various platforms wisely & it will show results. </li></ul>twitter - facebook - Source: Mashable
  16. 16. Social Media - Optimization <ul><li>Let customers INTERACT with your Brand, make it INTERESTING. </li></ul>Using Barcodes & QR codes makes your Content Dynamic
  17. 17. Thank you Mister Shri Founder SM2Go.com www.sm2go.com [email_address] com

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