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Search engine optimization, SEO is more about Link building and use of keywords. It is an art that ranks websites very well with search engines for better profitable opportunities. Websites get to enjoy increased visibility through its relevance, trust of its domain, connection to search engines, links of very high quality, popularity in the online social media and ultimately attraction of relevant traffic. Your website should have relevant keywords in the appropriate niche that are regularly searched by various people over the internet and it must be trustworthy for the search engines to rank them well in their search result pages. In general, search engine optimization is a type of internet marketing that is the easiest and most effective in terms of cost among other forms. The outcome is more people or traffic generated and driven to your websites.