Time Warner Presentation
Upcoming SlideShare
Loading in...5

Time Warner Presentation






Total Views
Views on SlideShare
Embed Views



1 Embed 7

http://www.slideshare.net 7


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Time Warner Presentation Time Warner Presentation Presentation Transcript

  • Time Warner
  • Context
    • 4th largest entertainment conglomerate in terms of revenue.
    • Major industries are: Film, Television and Publishing
    • Current CEO/ Chairman: Jeffrey L. Bewkes
  • Sports RelatedContext
    • World Championship Wrestling was sold to WWF Entertainment
    (March 23, 2001)
    • Decided that wrestling was not in the network's best interest.
    • Such action might have indirectly shaped the wrestling industry.
    • Owns Sports Illustrated
  • Sports Illustrated
    • A weekly sports magazine.
    • Circulation of 3 Million copies weekly.
    • Sports Illustrated Swimsuit Issues’ reception is seen as anacceptable exhibition of female sexuality.
    • Female stars are trying to be on the cover of this magazine (esp. The annual swimsuit edition). This brings out their sexuality in them.
    • This shows the coverage of media cross the board: Film stars are posing for a sports magazine.
  • Key Examples
    Here are some examples of Time Warner’s subsidiary companies.
    • Film: Warner Bros. Entertainment
    • Television: HBO
    • Publishing: Time Inc.
    • Games: Warner Bros. Games.
    • Music: Warner Music Group
  • Extended Examples
    • New Line Cinema
    • Time Inc.
    • HBO
    • Turner Broadcasting System
    • The CW Television Network
    • Warner Bros. Entertainment
    • Kids' WB
    • The CW∑4Kids
    • Cartoon Network
    • Boomerang
    • Hanna-Barbera
    • Adult Swim
    • CNN
    • DC Comics
    • Warner Bros. Games.
    This show the broad range ofmedia
    coverage that Warner Bros. have.
  • Institution
    • New Line Cinema -> Warner Bro. -> Time Warner -> AOL -> News Corp
  • Institution and sport stars
    • The job of sports agents is to construct an image for the star, be it sports or movie.
    • Sports agent work alongside advertisers to enhance the image of their stars.
    • When sports stars behave differently from their expected image, both their image and their advertisers will ruined.
    • In terms of Richard Dyer’s theory, the parallel narrative is shattered.
    • In terms of institution, the web of companies do not want to be associated with this behavior.
  • stars Image Examples
    John Terry
    • Captain of the Chelsea football club.
    • Voted father of the year – Marketed by agents.
    • Positive image, building/ constructing image.
    • Trusted, liked, love figure
    Scandal: Slept with teammate’s ex-girlfriend, had her pregnant her and then paid for the abortion.
    Tiger Woods
    • Won the most number of PGA tours.
    • Focused, family man.
    Scandal: Cheated on his wife.
  • Integration
    Vertical Integration:
    Buying over the businesses along chain of production.
    • Backward Vertical Integration
    • Forward Vertical Integration
    Horizontal Integration:
    When one business buys over another business which provides the same goods and/or services in the same chain of production.
    Conglomerate Merger:
    The process of two unassociated businesses merging together for increased profit.
  • Integration in context
    Vertical Integration:
    Buying over the advertising business, the studio, production set designing businesses, etc.
    Horizontal Integration:
    Time Warner buying over Viacom, News Corp, Walt Disney.
    Conglomerate Merger:
    Buying a bicycle shop.
    The point of an integration is to expand the business, increase market share and ultimately gain control over the industry.
  • X