Time Warner Presentation
Upcoming SlideShare
Loading in...5
×
 

Time Warner Presentation

on

  • 4,674 views

 

Statistics

Views

Total Views
4,674
Views on SlideShare
4,667
Embed Views
7

Actions

Likes
0
Downloads
43
Comments
0

1 Embed 7

http://www.slideshare.net 7

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Time Warner Presentation Time Warner Presentation Presentation Transcript

  • Time Warner
  • Context
    • 4th largest entertainment conglomerate in terms of revenue.
    • Major industries are: Film, Television and Publishing
    • Current CEO/ Chairman: Jeffrey L. Bewkes
  • Sports RelatedContext
    • World Championship Wrestling was sold to WWF Entertainment
    (March 23, 2001)
    • Decided that wrestling was not in the network's best interest.
    • Such action might have indirectly shaped the wrestling industry.
    __________________________________________________________
    • Owns Sports Illustrated
  • Sports Illustrated
    • A weekly sports magazine.
    • Circulation of 3 Million copies weekly.
    • Sports Illustrated Swimsuit Issues’ reception is seen as anacceptable exhibition of female sexuality.
    • Female stars are trying to be on the cover of this magazine (esp. The annual swimsuit edition). This brings out their sexuality in them.
    • This shows the coverage of media cross the board: Film stars are posing for a sports magazine.
  • Key Examples
    Here are some examples of Time Warner’s subsidiary companies.
    • Film: Warner Bros. Entertainment
    • Television: HBO
    • Publishing: Time Inc.
    ________________________________
    • Games: Warner Bros. Games.
    • Music: Warner Music Group
  • Extended Examples
    • New Line Cinema
    • Time Inc.
    • HBO
    • Turner Broadcasting System
    • The CW Television Network
    • Warner Bros. Entertainment
    • Kids' WB
    • The CW∑4Kids
    • Cartoon Network
    • Boomerang
    • Hanna-Barbera
    • Adult Swim
    • CNN
    • DC Comics
    • Warner Bros. Games.
    This show the broad range ofmedia
    coverage that Warner Bros. have.
  • Institution
    • New Line Cinema -> Warner Bro. -> Time Warner -> AOL -> News Corp
  • Institution and sport stars
    • The job of sports agents is to construct an image for the star, be it sports or movie.
    • Sports agent work alongside advertisers to enhance the image of their stars.
    • When sports stars behave differently from their expected image, both their image and their advertisers will ruined.
    • In terms of Richard Dyer’s theory, the parallel narrative is shattered.
    • In terms of institution, the web of companies do not want to be associated with this behavior.
  • stars Image Examples
    John Terry
    • Captain of the Chelsea football club.
    • Voted father of the year – Marketed by agents.
    • Positive image, building/ constructing image.
    • Trusted, liked, love figure
    Scandal: Slept with teammate’s ex-girlfriend, had her pregnant her and then paid for the abortion.
    Tiger Woods
    • Won the most number of PGA tours.
    • Focused, family man.
    Scandal: Cheated on his wife.
  • Integration
     
    Vertical Integration:
    Buying over the businesses along chain of production.
    • Backward Vertical Integration
    • Forward Vertical Integration
     
    Horizontal Integration:
    When one business buys over another business which provides the same goods and/or services in the same chain of production.
     
    Conglomerate Merger:
    The process of two unassociated businesses merging together for increased profit.
  • Integration in context
     
    Vertical Integration:
    Buying over the advertising business, the studio, production set designing businesses, etc.
     
    Horizontal Integration:
    Time Warner buying over Viacom, News Corp, Walt Disney.
    Conglomerate Merger:
    Buying a bicycle shop.
    The point of an integration is to expand the business, increase market share and ultimately gain control over the industry.
  • X