Sports Illustrated Swimsuit Issues’ reception is seen as anacceptable exhibition of female sexuality.
Female stars are trying to be on the cover of this magazine (esp. The annual swimsuit edition). This brings out their sexuality in them.
This shows the coverage of media cross the board: Film stars are posing for a sports magazine.
Key Examples Here are some examples of Time Warner’s subsidiary companies.
Film: Warner Bros. Entertainment
Publishing: Time Inc.
Games: Warner Bros. Games.
Music: Warner Music Group
New Line Cinema
Turner Broadcasting System
The CW Television Network
Warner Bros. Entertainment
Warner Bros. Games.
This show the broad range ofmedia coverage that Warner Bros. have.
New Line Cinema -> Warner Bro. -> Time Warner -> AOL -> News Corp
Institution and sport stars
The job of sports agents is to construct an image for the star, be it sports or movie.
Sports agent work alongside advertisers to enhance the image of their stars.
When sports stars behave differently from their expected image, both their image and their advertisers will ruined.
In terms of Richard Dyer’s theory, the parallel narrative is shattered.
In terms of institution, the web of companies do not want to be associated with this behavior.
stars Image Examples John Terry
Captain of the Chelsea football club.
Voted father of the year – Marketed by agents.
Positive image, building/ constructing image.
Trusted, liked, love figure
Scandal: Slept with teammate’s ex-girlfriend, had her pregnant her and then paid for the abortion. Tiger Woods
Won the most number of PGA tours.
Focused, family man.
Scandal: Cheated on his wife.
Vertical Integration: Buying over the businesses along chain of production.
Backward Vertical Integration
Forward Vertical Integration
Horizontal Integration: When one business buys over another business which provides the same goods and/or services in the same chain of production.
Conglomerate Merger: The process of two unassociated businesses merging together for increased profit.
Integration in context
Vertical Integration: Buying over the advertising business, the studio, production set designing businesses, etc.
Horizontal Integration: Time Warner buying over Viacom, News Corp, Walt Disney. Conglomerate Merger: Buying a bicycle shop. The point of an integration is to expand the business, increase market share and ultimately gain control over the industry.