Glossary

992 views
821 views

Published on

Published in: Economy & Finance, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
992
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Glossary

  1. 1. Glossary of Commonly Used Techniques Advertising Techniques.
  2. 2. What is the definition? <ul><li>Beauty Appeal: </li></ul><ul><li>Beauty attracts us; we are drawn to beautiful people, places, and things. </li></ul>
  3. 3. Celebrity Endorsement: <ul><li>Associates product use with a well-known person.By purchasing this product we are led to believe that we will attain characteristics similar to the celebrity. </li></ul>
  4. 4. Compliment the Consumer: <ul><li>Advertisers flatter the consumer who is willing to purchase their product. By purchasing the product the consumer is recognized by the advertisers for making a good decision with their selection. </li></ul>
  5. 5. Escape: <ul><li>Getting away from it all is very appealing; you can imagine adventures you cannot have; the idea of escape is pleasurable. </li></ul>
  6. 6. Independence/Individuality: <ul><li>Associates product with people who can think and act for themselves.Products are linked to individual decision making. </li></ul>
  7. 7. Intelligence: <ul><li>Associates product with smart people who can ’t be fooled </li></ul>
  8. 8. Lifestyle: <ul><li>Associates product with a particular style of living/way of doing things. </li></ul>
  9. 9. Nurture: <ul><li>Every time you see an animal or a child, the appeal is to your paternal or maternal instincts. Associates products with taking care of someone. </li></ul>
  10. 10. Peer Approval: <ul><li>Associates product use with friendship/acceptance. Advertisers can also use this negatively, to make you worry that you’ll lose friends if you don’t use a certain product. </li></ul>
  11. 11. Rebel: <ul><li>Associates products with behaviors or lifestyles that oppose society’s norms. </li></ul>
  12. 12. Rhetorical Question: <ul><li>This technique poses a question to the consumer that demands a response. A question is asked and the consumer is supposed to answer in such a way that affirms the product ’s goodness. </li></ul>
  13. 13. Scientific/Statistical Claim: ハ <ul><li>Provides some sort of scientific proof or experiment, very specific numbers, or an impressive sounding mystery ingredient. </li></ul>
  14. 14. Unfinished Comparison/Claim: <ul><li>Use of phrases such as ‘W orks better in poor driving conditions! - Works better than what? ’ </li></ul>
  15. 15. Go to http://www.adcracker.com/creativeideas/ <ul><li>> Make a metaphor </li></ul><ul><li>Promise a benefit 

 </li></ul><ul><li>Mention a problem 
 </li></ul><ul><li>Get really real </li></ul><ul><li>Create a character </li></ul><ul><li>Inject drama 

 </li></ul><ul><li>Exaggerate 

 </li></ul><ul><li>Eye candy 

 </li></ul><ul><li>Make it human 

 </li></ul><ul><li>Take a position 

 </li></ul><ul><li>Make an offer </li></ul>

×