Chapter 16 LRAS

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Chapter 16 LRAS

  1. 1. Founder  Ins+tute   Jim  Kaskade   9/8/2011  
  2. 2. Do  You  Hear  Any  Of  The  Following  Ques+ons?  
  3. 3. Huh?    Who  Are  You?  
  4. 4. Huh?    What  Do  You  Do?  
  5. 5. Huh?    Why  Do  I  Care?  
  6. 6. Ques+on  #1:  How  do  you  portray  yourself  and   your  business  to  the  world?    
  7. 7. The  Secret  Of  The   Why! Golden  Circle   How! WHAT!Source: Simon Sinek
  8. 8. IPO $30!=<$10!Not Profitable!
  9. 9. We let you pause liveTV, rewind live TV, andwe watch your viewinghabits and adjustwithout you having todo anything!
  10. 10. If you’re the type ofperson that likes to havetotal control over yourlife, boy we have aproduct for you!
  11. 11. “I  have  a  dream”   vs   “I  have  a  plan”  
  12. 12. Leaders  in  a  market  inspire  us   vs   Those  who  exert  authority  
  13. 13. Customers  follow  you  because  they   believe  in  what  you  believe   vs   Follow  you  because  they  have  to   (lower  cost,  first  to  market)  
  14. 14. Ques+on  #2:  How  do  you  tell  the  story  of  your   company?  
  15. 15. 30 secondsTelling Your 60 seconds Story 90 seconds
  16. 16. Providing You Peace Of MindBy enabling the instant, non-invasiveassessment of coronary blood flowUsing state-of-the-art computedtomography (CT) technology usingcloud computing and
  17. 17. Ques+on  #3:   How  do  you  aZract  the  first  customers  and  partners  to  your   vision?    
  18. 18. Answer  To  #3:  Find  customers  and  partners  who   believe  what  you  believe    
  19. 19. http://cloudcomputing.sys-con.com/node/1974029
  20. 20. Ques+on  #4:  How  do  you  involve  your  customers   and  partners  in  your  success?    
  21. 21. Answer  To  #4:   Say,  “ Thank  You”   Tell  THEIR  story  Iden+fy  Them  As  Thought  Leaders  
  22. 22. Ques+on  #5:  What  are  techniques  to  refine  your   messaging?  
  23. 23. Answer  To  #5:  Prac+ce,  Prac+ce,  Prac+ce!   On  your  wife  &  kids   On  your  friends   At  the  park   At  the  BBQ   In  the  bathroom  
  24. 24. Marke+ng  &  Sales   Founder  Ins+tute   Jim  Kaskade   9/8/2011   Jim.Kaskade@gmail.com   Google  Voice:  (415)  938-­‐7891   AIM:  jimhkaskade   TwiZer:  jimkaskade   Blog:  www.jameskaskade.com  

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