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Pineda marketing library products and services to high school

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  • 1. Marketing Library Products and Services to High School Teachers
    Ryan Pineda
    May 1, 2010
  • 2. Project Background and Justification
    (Major Elements of the Project)
  • 3. Host Information
    Elizabeth Seton High School Library
    5750 Emerson St
    Bladensburg, MD 20710
    Librarian: Kimberly Tremble
    ktremble@setonhs.org
  • 4. Why market the library to teachers?
    Teachers have preconceived ideas of what the library can do for them
    Teachers claim that they have no time
    A strong collaboration between librarians and teachers is needed to create a solid learning environment
  • 5. Goals of the project
    Identify the strengths and weaknesses of the school library
    Determine if the teachers are satisfied with the resources that the library offer them
    Find out if the library resources support the curriculum
    Develop materials that will market the library products and services to teachers
  • 6. Project Process
    Review of Related Literature
    Seek approval from the principal to conduct a survey to teachers
    SWOT Analysis
    Drafting, administering and analysis of survey
    Recommendation to the librarian and school administration
    Creating a virtual library for teachers
  • 7. Project Accomplishments
  • 8. Review of Related Literature
    American Association of School Librarians (2003). Toolkit for School Library Media Programs. Chicago: American Library Association
    Burkman, A. (2004). “A Practical Approach to Marketing the School Library.” Library MediaConnection
  • 9. SWOT Analysis
    enabled me and the librarian to analyze what the library offers to teachers and what the library can do to improve its services to teachers
    the weaknesses of the library served as opportunities to think how these could be improved
    the opportunities can be capitalized and can be used as marketing tool
  • 10. Survey
    used the free account from www.surveymonkey.com
    sent on March 3, 2010
    2nd invite was sent after a week
    Final invite was sent on March 17
    Total respondents: 39 out of 51 teachers (76%)
  • 11. What the Survey Says…
  • 12. Cont. of Survey
  • 13. Cont. of Survey
  • 14. One more highlight from the survey
  • 15. Recommendations to the Librarian
    putting the @ your library brand
    reaching out
    speaking out
    taking advantage of social media in promoting the library
  • 16. Virtual Library
    http://sites.google.com/a/setonhs.org/virtual_library/
  • 17. Lessons Learned
    “Every act is a marketing act.” (Beckwith, 1997, 38)
    Creating a marketing plan is a challenging task
    Understanding the audience is important
    A good marketing campaign does not have to involve the 6 P’s
    Bite-sized marketing is effective