A2 Media Evaluation Newspaper Project Mike Slater
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The Conventions of a Newspaper Front Cover E-mail Address Masthead Logo Use of images Articles Headline Use of columns
How my Front Cover uses forms and conventions Bold but formal Masthead Using Red in the primary optical area to grab the audience’s attention Slogan to relate to people Use the date, to make it look professional Used a fictional website to branch out into other mediums Headings to separate the different aspects of the article Used a variety of images ManchesterAdvertiser Only 50P Bringing People Together www.manchesteradvertiser.co.uk Friday 3rd December 2010 Secondary Image Free voucher for 50% off any book at WHSmiths Main Image Pensioner attacked with axe writes letter to thugs A heroic pensioner who was attacked with an axe after he fought off robbers outside a local bank has written a letter urging them to stop their criminal ways and change their lifestyle. The 66 year old who cannot be named for safety reasons, fought off the robbers outside the Royal Bank of Scotland building society on Swinton precinct where one of them stabbed him with an axe after he wouldn’t let them enter. The pensioner sustained serious injuries to his arm and shoulder from the axe wound and has just been released from Salford Royal Hospital after needing 12 stitches and is currently undergoing rehab therapy to heal his arm. In the meantime he has been writing a letter to the thief who stabbed him to try and get him to change his mind about a life of crime. “I saw your face after you stabbed me and I saw fear. I know that you did not want to do it, which is why I have written this.” “I thank you for making the conscious decision of letting me keep my life.” “Don’t get me wrong, I hope you get what you deserve for your actions, but I sincerely hope you can change your lifestyle.” “You’re worth more than this. Think of yourself, your parents and your family and pack it in and do something with your life, because if you don’t there will come a time when you meet someone like yourself, but he’ll be carrying a bigger axe.” “An honest letter from the victim.” Detective Constable Nathan Hale, of Salford CID, said: “The criminals escaped in a blue Ford Mondeo registration EU51 NRN.” “If anyone had any information at all on this incident, please don’t hesitate to contact us.” Manchester’s very own rock trio ‘Fire & Flames’ have just opened their new Music Centre in Salford Written by Michael Slater Manchester’s newest music phenomenon’s Fire & Flames opened their new Youth Music Centre on Thursday. The music centre, situated in Salford district of Manchester, is where the band grew up, as front man Dave Gregory explains “When we were growing up, music was a massive part of Manchester’s culture everyone wanted to learn to play some sort of instrument. But there aren’t as many people who are learning to play an instrument as there were 10 years ago.” He then goes on to stress the fact that Manchester’s music scene is a big part of our culture and that the main reasoning behind the music centre “Manchester has a very powerful musical background with iconic bands like The Smiths, Oasis and more recently the Courteeners; we wanted this to continue into the future. So we came up with the idea of creating a music centre in Salford to keep the tradition going, teach the kids how to play all different kinds of instruments as well as teaching them about Manchester’s musical history and hopefully kick start some of their musical careers.” Thomas Richards, head of construction from Salford council is backing the project saying “I’m delighted the boys are doing this for the community, out of their own pockets as well; it is a very generous thing to do. They aren’t doing it for profit either; they are just providing a service that will benefit the children and the culture of Salford. It will be great for the kids to learn to play an instrument - it is a great skill to have. I know a lot of people, including myself, that regret not learning to play an in Caption Secondary Image For Main Article strument when they were younger. It’s a fantastic opportunity”. The new centre named “Salford Youth Music Centre” will provide youths aged 8 – 18 the opportunity to learn a variety of various instruments including Guitar, Bass Guitar and Drums. The centre also contains a recording studio and a games room that includes musical games such as Guitar Hero and Rock Band (that the band believes do actually help to hone hand eye co-ordination with musical instruments). There will also be a vocal coach that will help teach people how to sing and musical history lessons for the students that want to pursue a career in music. The band will run the centre for the first two months, until they go on their third UK tour and from then on it will be run by the tutors themselves. But the band assures us that they will visit the centre as much as they can after they finish the tour. “It will be great to come back as much as we can to see how all the kids are getting on and what progress they are making. We hope to become an active part of it again after the tour is over”. Caption for both images Secondary Image For Main Article
How my Inner Page uses forms and conventions Headline has been written so that both lines are equal length Page Number and Section of the Newspaper Columns keep the structure of the text in tact Free Gift, in this case a voucher
Conventions of a Radio Advert - Make it memorable
Give information about
Use humour to persuade
the audience to like your advert
Conventions of a Print Advert Use colour to attract attention Use a slogan that people will remember Keep it simple, don’t bombard people with information Use images Create it in a similar style to what you are advertising
How effective is the combination of your main product and ancillary texts?
My Print Advert I chose to keep the same Masthead, font and red text to keep the same overall feel And house style of my newspaper I chose to use a picture of the Manchester skyline to relate to the fact it is a newspaper from Manchester I have used a black background to make my advert stand out more and to look more professional
What have you learned from your audience feedback?
Critical Feedback Make the Masthead font bigger Add more colour to the front page Adjust the scaling of my inside page Add a Logo Include an advertisement on the front page
Positive Feedback Overall layout is good – pleasing on the eye: All text and images line up with each other Grey text block Good spread of images Heading lines are the same length – looks neat Voucher looks professional
How did you use new media technologies in the construction and research, planning and evaluation stages?
Skills I have Improved over the course of this project Digital Photography Using Microsoft Publisher Blogging
Technical skills I struggled with Making sure everything on my front page levels out to make it look professional Editing my Radio Advert / Uploading my sound recordings Uploading certain files to my blog