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    Social networks 1 of 3 Social networks 1 of 3 Presentation Transcript

    • Social Networks Lesson 1 of 3 Norm HahnITE 160 ~ Introduction to E-Commerce
    • Social Networks and Online Communities Internet began as community building technology for scientists, researchers Early communities limited to bulletin boards, newsgroups Today: Mobile devices; sharing of photos, video; blogs have created new era of social networks Social networks are now one of most common Internet activities Copyright © 2012 Pearson Education, Slide 11-2 Inc.
    • What Is an Online Social Network? Online area where people who share common ties can interact Portals and social networks: – Moving closer together – Portals adding social network features – Community sites adding portal-like services Searching News E-commerce servicesCopyright © 2012 Pearson Slide 11-3Education, Inc.
    • The Growth of Social Networks and Online Communities Top 10 social networks account for over 90% social networking activity Facebook users: Over 50% are 35+ Unique audience size: – Top four U.S. social networks: 264 million – Top four portal/search engines: 650 million Annual advertising revenue – U.S. social network sites: $3.08 billion – Top four portal/search engines: $19 billionCopyright © 2012 Pearson Slide 11-4Education, Inc.
    • Social Network Features and Technologies Profiles • Instant messaging Friends network • Message boards Network discovery • Online polling • Chat Favorites • Discussion groups Games, widgets, • Experts online apps • Membership E-mail management tools StorageCopyright © 2012 Pearson Slide 11-5Education, Inc.
    • Turning Social Networks into Businesses• Social networks monetizing audiences through advertising• Profound impact of social networks on businesses Marketing and branding tool • Facebook pages, “fans” • Twitter feeds Listening tool • Monitoring online reputation Extension of CRMSCopyright © 2012 Pearson Slide 11-6Education, Inc.
    • Types of Social Networks and Their Business Models General communities: – Offer opportunities to interact with general audience organized into general topics – Advertising supported by selling ad space on pages and videos Practice networks: – Offer focused discussion groups, help, and knowledge related to area of shared practice – May be profit or nonprofit; rely on advertising or user donationsCopyright © 2012 Pearson Slide 11-7Education, Inc.
    • Types of Social Networks and Their Business Models (cont.) Interest-based social networks: – Offer focused discussion groups based on shared interest in some specific subject – Usually advertising supported Affinity communities: – Offer focused discussion and interaction with other people who share same affinity (self or group identification) – Advertising and revenues from sales of products Sponsored communities: – Created by government, nonprofit, or for-profit organizations for purpose of pursuing organizational goalsCopyright © 2012 Pearson Slide 11-8Education, Inc.
    • Social Networks Credits• Slide 1 graphic: (background)http ://www.artar-tech.com/wp-content/uploads/2012/04/e-commerce.jpg• Mobile Unit: (CreativeCommons.org) http://upload.wikimedia.org/wikipedia/commons/thumb/5/58/ABC_Mobile_Studio_ ABC_Mobile_Studio_Caravan.jpg• Slide 2 graphic: (background)http://www.researchrockstar.com/wp- content/uploads/2010/09/bigstock_Business_Conversations_8311828.jpg• Slide 3 graphic: (background)http://s1.cdn.memeburn.com/wp- content/uploads/social-media.jpg• Presentation text/content: Laudon, Traver. (© 2012, 2011, 2010, 2009), e-commerce business. technology. society. 2012 8th edition
    • Social Networks Credits• Slide 1 graphic: (background)http ://www.artar-tech.com/wp-content/uploads/2012/04/e-commerce.jpg• Mobile Unit: (CreativeCommons.org) http://upload.wikimedia.org/wikipedia/commons/thumb/5/58/ABC_Mobile_Studio_ ABC_Mobile_Studio_Caravan.jpg• Slide 2 graphic: (background)http://www.researchrockstar.com/wp- content/uploads/2010/09/bigstock_Business_Conversations_8311828.jpg• Slide 3 graphic: (background)http://s1.cdn.memeburn.com/wp- content/uploads/social-media.jpg• Presentation text/content: Laudon, Traver. (© 2012, 2011, 2010, 2009), e-commerce business. technology. society. 2012 8th edition