How it all began. <ul><li>In 1982 Racal Electronics plc's branch group Racal Strategic Radio Ltd. won one of two UK cellular telephone network licences. </li></ul><ul><li>Vodafone was launched on 1 January 1985. On 29 December 1986 Racal Electronics bought out the minority shareholders of Vodafone for £110 million. </li></ul><ul><li>In September 1988 the company was again renamed Racal Telecom and on 26 October 1988 Racal Electronics floated 20% of the company. The flotation valued Racal Telecom at GB£1.7 billion. On 16 September 1991 Racal Telecom was demerged from Racal Electronics as Vodafone Group. </li></ul>
Services and products <ul><li>Mobile Email being able to connect to your emails while on the move through GPRS and wi-fi. </li></ul><ul><li>Laptop Internet Access offer reliable service to office network from a remote location. </li></ul><ul><li>Voice and messaging service communicate with others from your Vodafone mobile </li></ul><ul><li>Fixed phone line private circuits for home and business </li></ul><ul><li>Internet Access high quality and speed internet access </li></ul><ul><li>Mobile applications distribution of mobiles to staff to improve productivity of a business </li></ul><ul><li>Mobile marketing advertising and selling of a variety of mobile phones for a range of customers </li></ul><ul><li>Managing costs Vodafone price plans to suit the need of the customers </li></ul>
Management Key people Sir John Bond, Chairman John Buchanan, Deputy Chairman Arun Sarin, CEO Andy Halford, CFO Industry Mobile telecommunications Products Mobile networks, Telecom services, Etc. Revenue £29.350 billion GBP (2006) Net income £-14.084 billion GBP (2006) Slogan Make the most of now (in many countries, their previous slogan, How are you? , is still used) Newbury, England, UK Headquarters 1983 as Racal Telecom , independent 1991 Founded Public Type Vodafone Group Plc
Size <ul><li>At 31 January 2007 Vodafone had 200 million customers in 27 markets across 5 continents. </li></ul><ul><li>On 1 January 1985 they made the UK’s first mobile call. It marked the launch of the mobile industry and transformed global communications. Today Vodafone is the world’s leading international mobile telecommunications group. </li></ul><ul><li>They employ approximately 60,000 people worldwide. Their strategic goal is to Build the best global Vodafone team – which means recruiting and retaining the brightest, most motivated and diverse people. </li></ul><ul><li>They aim to do this by providing a good working environment, treating people with respect, and offering attractive incentives and opportunities. </li></ul>Employment
Finance <ul><li>On 30 May 2006, the company announced a loss before tax of £14.9 billion for 2005, the biggest loss in British corporate history. </li></ul><ul><li>The loss for the year from continuing operations was £17.2 billion and the bottom line loss for the financial year was £21.8 billion. </li></ul><ul><li>The company was pushed into loss by impairment charges of £23.5 billion, due to purchase of Mannesmann years earlier, and losses of £4.6 billion due to its discontinued business in Japan. </li></ul><ul><li>However it still is highly profitable at operating level, with an operating profit on continuing operations of £9.4 billion. </li></ul>
Marketing <ul><li>Vodafone's primary product is mobile phones and related items. </li></ul><ul><li>They market these goods by choosing prime locations across the U.K. from which to sell. </li></ul><ul><li>By locating in busy city centres they maximise sales as there is a high population density and generally speaking people from the city are more likely to utilise this service. </li></ul><ul><li>Vodafone attract customers with competitive prices for example their international calls from mobiles are amongst the cheapest in the U.K </li></ul><ul><li>Special promotions are a key technique adopted by Vodafone to attract prospective customers for example they offer free handsets with certain pay monthly price plans. </li></ul>
Pressures <ul><li>As earlier mentioned Vodafone made record losses for a British company, this was due to the pressure to discontinue floundering overseas branches of the company. </li></ul><ul><li>Arguably the main pressure to Vodafone is it’s competition from other companies like T-Mobile, Virgin and 02. </li></ul>
Evaluation (SWOT Analysis) <ul><li>Leading mobile company in the UK. </li></ul><ul><li>Globally renowned name </li></ul><ul><li>Damages incurred by record losses </li></ul><ul><li>Failing overseas divisions </li></ul><ul><li>Takeover of O2 or T-Mobile </li></ul><ul><li>Diversification into new areas </li></ul><ul><li>Obvious threat from other mobile tariffs e.g. Virgin </li></ul><ul><li>Threat of legal action by workers. </li></ul>Threats Opportunities Weaknesses Strengths
Future Prospects <ul><li>Due to Vodafone's domination of it’s sector the future of the company is bright, they will want to further strengthen their position at the top. </li></ul><ul><li>Vodafone has it’s own innovation department called future vision which shows the future communications products such as a micro film visual bracelet. Another product in the pipeline is electronic paper for use of GPS etc. </li></ul>Electronic paper Visual Bracelet
The End Vodafone presentation By Greg Osprey & Daniel Gormley
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