Product Heaven and Hell

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Product Heaven and Hell

Product Heaven and Hell

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  • 1. Trunki started trading in May 2006, since then they’ve gone on to sell 1.8 million of our much loved ride-on suitcases across 97 countries worldwide. This was successful as many parents thought it was a smart idea for their kids.
  • 2. In the 1970s and early 80s, Coke began to face stiff competition from other soft drink producers. To remain in the number one spot, Coke executives decided to cease production on the classic cola in favour of New Coke. The public was outraged, and Coca-Cola was forced to relaunch its original formula almost immediately.
  • 3. Beats are very popular all over the world, they are a major success by Dr.Dre, formally established in 2008. Additionally, Beats reaches consumers through strategic product partnerships that include Chrysler Group cars, Hewlett Packard computers and monitors and HTC smartphones.
  • 4. McDonalds brought out the new ‘Arch Deluxe’ burger when they were trying to target people with a more sophisticated palet but lets be honest, people with a more sophisticated palet don’t go to mcdonalds and that’s why it was such a fail as nobody would buy it.