KFC
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KFC Presentation

KFC Presentation

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KFC KFC Presentation Transcript

  • KFC
  • History
    • 9/9/1890 Harland Sanders is born just outside Henryville, Indiana
    • 1937 The Sanders Court & Café adds a motel and expands the restaurant to 142 seats.
    • 1966 The Kentucky Fried Chicken Corporation goes public .
    • 12/16/1980 Colonel Harland Sanders, who came to symbolize quality in the food industry, dies after being stricken with leukemia. Flags on all Kentucky state buildings fly at half-staff for four days .
    • 2007 KFC proudly introduces a new recipe that keeps the Colonel's 11 herbs and spices and finger-lickin' flavor, but contains Zero Grams of Trans Fat per serving thanks to new cooking oil.
  • Size of KFC Worldwide
      • KFC has more than 11,000 restaurants in more than 80 countries and territories around the world. And in quite a few U.S. cities.
    • KFC is teaming up with sister restaurants, A&W, All-American Food™, Long John Silver's, Taco Bell and Pizza Hut, selling products from the popular chains in one convenient location .
    • KFC is part of Yum! Brands, Inc., which is the world's largest restaurant system with over 32,500 KFC, A&W All-American Food™,Taco Bell, Long John Silver's and Pizza Hut restaurants in more than 100 countries and territories.
  • Marketing
    • Promotion
    • The use tv commercials advertising New meals
    • They advertise in posters in bus shelters, phone boxes.
    • Pop-ups on internet
    • Product
    • Real white breast chicken
    • Side orders
    • Ice cream
    • Kids meals
    • Buckets
    • Price
    • Standard value meals
    • Meal deals
    • Place
    • There are over 35 kfc’s in scotland
  • Finance
    • Profit after taxation $132,224
    • In the British franchises minimum hours is 16 and the minimum wage is £4.25 per hour.
  • Future Prospects
    • KFC should go in the same direction as Mc Donalds by going down the Healthier Menu.