Failed Products www.mrmcgowan.blogspot.com

For every iPod and Toyota Corolla there have been disasters that have crushed firms. Many of the most famous failures have been in the car industry or electronics arena. There are always reasons for failures, and many of them have been due to the ego or ignorance of the company not listening to the market. Here are some of the most famous or infamous….

For every iPod and Toyota Corolla there have been disasters that have crushed firms.

Many of the most famous failures have been in the car industry or electronics arena.

There are always reasons for failures, and many of them have been due to the ego or ignorance of the company not listening to the market.

Here are some of the most famous or infamous….

Sinclair C5

Ford Edsel

Betamax Video

DeLorean

New Coke

McDonald’s Arch Deluxe

Reasons for Failures Lack of Customer Sales High competition High R&D costs Poor Word of Mouth Short product life cycle Being too late to market Easy to copy and imitate (having no USP)

Lack of Customer Sales

High competition

High R&D costs

Poor Word of Mouth

Short product life cycle

Being too late to market

Easy to copy and imitate (having no USP)