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Failed Products

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A look at some famous products that failed spectacularly.

A look at some famous products that failed spectacularly.

Published in: Business, Technology

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  • 1. Failed Products www.mrmcgowan.blogspot.com
  • 2.
    • For every iPod and Toyota Corolla there have been disasters that have crushed firms.
    • Many of the most famous failures have been in the car industry or electronics arena.
    • There are always reasons for failures, and many of them have been due to the ego or ignorance of the company not listening to the market.
    • Here are some of the most famous or infamous….
  • 3. Sinclair C5
  • 4. Ford Edsel
  • 5. Betamax Video
  • 6. DeLorean
  • 7. New Coke
  • 8. McDonald’s Arch Deluxe
  • 9. Reasons for Failures
    • Lack of Customer Sales
    • High competition
    • High R&D costs
    • Poor Word of Mouth
    • Short product life cycle
    • Being too late to market
    • Easy to copy and imitate (having no USP)