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Marsali Hancock - iKeepSafe Presentation


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  • About iKeepSafe:  The Internet Keep Safe Coalition (iKeepSafe) is a private-public partnership of leaders from the Internet industry, the health community, child advocacy organizations, law enforcement, the educational community and policymakers.   iKeepsafe has over 100 Coalition partners including, Governors and First Spouses, State Attorneys General, corporate sponsors, associations and specialists, and business partners.
  • iKeepSafe's Mission:iKeepSafe’s vision is to have generations of children grow up safely using connected technologies.  With this mission, iKeepSafe tracks global trends and issues surrounding Internet-enabled products, and develops positive, forward-looking resources to teach the safe and healthy use of connected technology.  iKeepSafe connects policy leaders and Coalition members to create customized community initiatives. We consult with industry and organizations to develop and distribute Internet education materials within their own markets.  We provide a digital library of education content that can be customized and co-branded for distribution by schools, corporations, and government leaders.
  • Cell-Safe KidsCell-Safe Kids is a multi-partner collaborative effort to reduce cell phone/Internet victimization of 4th–6thgrade students in five school districts in Monroe County, New York. This intervention strategy design was based on Rochester Institute of Technology research and analysis of student cell phone abuse that will be used to create educational objectives by media experts from Harvard’s Center on Media and Child Health (CMCH). CMCH and iKeepSafe will then produce educational curricula for cell phone abuse intervention to be delivered back to the students via Woogi World with pre/post testing to measure effectiveness. Five school districts will participate in this innovative project and the associated teachers will receive professional development in cell phone/Internet safety and online/virtual education. Parent training and community outreach are incorporated into the project, as well as Strategic Planning for project distribution to other communities.iKeepSafe will work with Contemporary Productions, LLC (Q2, 2010) to develop the strategic launch and distribution model for the national roll out of Cell-Safe Kids.
  • iKeepSafe partnership with Egypt’s Ministry of Communications and the SuzanneMubarak Women’s International Peace Movement (SMWIPM) as part of their Cyber Peace Initiative(CPI) – ( iKeepSafe translates and localizes all iKeepSafe videos and tutorials and make them available on the first Internet safety portal created forthe Arabic world. The portal, designed and developed by UNICEF, will be used by other Arabic speaking countries particularly those connected to Intel’s Classmate PC Project. iKeepSafe activities and potential include:Marsali’s participation at a groundbreaking Internet safety conference in Bahrain (April 2010) hosted by the Telecommunications Regulatory Authority of the Kingdom of Bahrain in partnership with the Family Online Safety Institute, Distribution of DVDs with resources in Arabic to expand outreach and recognition of the partnership, and Potential development of policy concepts and legislation promoting Internet health and safety in collaboration with CPI.
  • OVERVIEWAs part of our shared responsibility for best practice surrounding the use of connected technology,iKeepSafe will establish a Policy Advisory Committee to help Attorneys General (AGs) create relevantresources to proactively address the Internet concerns they face in the ever-changing landscape of thedigital world. By invitation only, ten key representatives from industry will serve on the Committee withthe goalto give all AGs incentive by providing them with relevant and current resources,and by recognizing those AGs who exemplify best practice.
  • .) The teams will develop the content for their respective stakeholder group, according to the following incident components: Pre-incident: Prepare for an incidentby (1) developing policy, (2) implementing prevention/intervention programs, and (3) establishing specific protocol for incident management. At the time of incident: Identify strategies for how best to respond to the victim, perpetrator, and bystanders of an incident (i.e., fact finding, documentation, and reporting when necessary), Post-incident: Follow-up with the parties involved to determine appropriate actions, track outcomes at two, four, twelve, twenty-four weeks, etc., and put review policies in place to assist schools in determining if they need to expand or revise their prevention strategies. Adjust prevention and intervention efforts to reflect emerging trends and relevant data gathered with the Incident Assessment Tool.
  • These are just a few of the Advisory Board members.
  • Transcript

    • 1. Meet iKeepSafe
      Marsali Hancock, President
      Internet Keep Safe Coalition
    • 2. What is iKeepSafe?
      Largest Coalition for Digital Citizenship—over 100 Coalition partners:
      Policy leaders: Governors, First Ladies/Gentlemen, AGs
      Community leaders
      Corporate Sponsors
      Child Advocacy Orgs
      Foundations/ Associations
    • 3. Coalition Members: Policy Leaders & Associations
      First Ladies/Gentlemen, Governors, and /or Attorneys General of all 50 States
      American Academy of Pediatrics
      American Association of Orthodontists
      American Medical Association
      American Medical Association Alliances
      American Public Health Association
      American School Counselor Association
      America’s Promise – Alliance for Youth
      Beacon Street Girls
      Child Welfare League of America
      Communities in Schools
      Connected Nation
      Consortium for School Networking
      D.A.R.E America
      Enough Is Enough
      Family Literacy Foundation
      Family Online Safety Institute
      Fight Crime: Invest in Kids
      ICAC (Internet Crimes against Children Task Force)
      National Afterschool Association
      National Assembly of School Based Healthcare
      National Association of Broadcasters
      National Association of Independent Schools
      National Cable and Telecommunications Association
      National Center for Missing & Exploited
      Children, Netsmartz
      National Crime Prevention Council, McGruff the Crime Dog®
      National Cyber Security Alliance
      National Education Association
      National PTA
      Neumont University
      Newspaper Association of America
      Optimist International
      Reading is Fundamental
      Safe & Drug Free Schools
      Safe Surfin’
      Seattle Public Schools
      US Postal Inspection Service
      Web Wise Kids
      Wired Safety
    • 4. Coalition Members: Education Specialists
      Character Education
      Davina Pruitt-Mentle, PhD, University of Maryland
      Ed Smart, Child Advocate and Policy Advisor
      Frank Gallagher, Director of Education and Media Literacy, Cable in the Classroom
      Keri Herrmann, MD, Pediatric Psychiatrist
      Martinez Hewlett, PhD, Woogi World Science Advisor
      Lt. Michael Harmony, Operation Blue Ridge Thunder, ICAC
      Mick Fennerty, Special Agent, FBI
      Michael Rich, MD, MPH, Director, Center on Media and Child Health, Harvard University
      Pennsylvania State University – Department of Education and WPSU
      Rick Lawhorn, CISSP, CISA, CHP, CHSS
      Robyn Treyvaud, Internet Safety Specialist, Australia
      Russell Sabella, PhD, Florida Gulf Coast University
      Samuel McQuade, PhD, Rochester Institute of Technology
      Smithsonian Institution
      Vanessa Van Petten, Parent/Youth Perspective Blog Specialist
      Woogi World
    • 5. Mission:
      To see generations of the world’s children grow up safely using connected technologies
    • 6. Funding: 3 ways
      Corporate Partnerships
      Public funds
    • 7. Funding: Corporate Sponsors
      Cable in the Classroom
      Deloitte Services LP
      Fox Interactive Media
      Reputation Defender
    • 8. Funding: Foundations
      Beesley Foundation
      Marriott Foundation
      Operation Kids Foundation
      Qwest Foundation
      Sorenson Foundation
      Swim Foundations
      Utah Families Foundation
    • 9. Funding: Federal Funds
      Department of Education (DOE): Safety education
      iKeepSafe Digital Citizenship C3 Matrix
      Department of Justice (DOJ):
      Cell Safe Kids
      Internet Safety Research
      PSA Campaign, Project Safe Childhood
    • 10. International Initiatives
      Australia: Cyber Safe World
      China: Partnership with Symantec, Internet Safety Education
      East-West Institute: First Worldwide Cybersecurity Summit
      Egypt: Cyber Peace Initiative
      Indonesia & Philippines: Partnership with Impact Alliance
      United Nations: ITU, Child Online Protection
    • 11. National Projects
      Google: Digital Literacy Tour
      Project PRO: American School Counselors Association
      Symantec: “Connected and Protected” Tour
      Network of Support
    • 12. Network of Support
      Expert teams develop content:
      Pre-incident: Prepare
      Develop policy
      Implement prevention/intervention programs
      Establishing protocol for incident management.
      At the time of incident:Identify strategies for responding to the victim, perpetrator, and bystanders.
      Post-incident: Follow-up with the parties involved
    • 13. NoS: Advisory Board
      Jonathan Cohen, President, Center for Social and Emotional Education
      Justin T. Fitzsimmons, Senior Attorney , National Center for Prosecution of Child Abuse National District Attorneys Association
       Nancy V. Gifford
      United States Attorney’s Office
      SameerHinduja, Ph.D.Co-Director, Cyberbullying Research CenterSchool of Criminology and Criminal
      Justice, Florida Atlantic University
      Jeffrey L. Hunt Ed.D.Director, E-LearningThe Institute for Online Learning 
      Lt. Joe Laramie Director, Missouri ICAC Task Force
      Tammy McGraw, Ed.D.Director of Educational TechnologyVirginia Department of Education
      Sam McQuade, MPA, PhDCollege of Applied Science and TechnologyRochester Institute of Technology
      Captain Kirk S. Marlowe Virginia State Police High-Tech Crimes Division
      Davina Pruitt-Mentle, Ph.D., Director Educational Technology Policy, Research and Outreach
      Michael Rich, MD, MPH “The Mediatrician” Dir, Center on Media and Child HealthChildren's Hospital Boston, Harvard Medical School
    • 14. NoS: Deliverables
      Expert Video Instructions
      Two-minute evaluation
      Supporting Text
      Incident Response Flow Chart
      Incident Assessment Tool
    • 15. 15
      iKeepSafe Tutorials: Media Lit
    • 16. 16
      For Children
    • 17. 17
    • 18. Q & A
      For more information:
      Blog:www.ikeepsafe.blogspot.comEmail: info@ikeepsafe.orgInternet Keep Safe Coalition4607 40th St NorthArlington, VA 22207703.536.1637
    • 19. Network of Support
      6 Stakeholder Groups:
      Educators (teachers, technology teachers, counselors, librarians, and Safe & Drug-Free Schools)
      School administrators
      Public health and medical professionals
      Law enforcement (School Resource Officer, District Attorney, Sheriff)
      Network Administrators (CTO and CIO).
    • 20. History
      2005 Launch: National Press Club
      45 First Ladies/Gentlemen or Governors Participating