The 3 Most Common SEO Mistakes
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The 3 Most Common SEO Mistakes

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A very quick look at the 3 SEO mistakes we see the most, regarding keyword choice, on-page keyword use, and link building.

A very quick look at the 3 SEO mistakes we see the most, regarding keyword choice, on-page keyword use, and link building.

As presented at Think Digital Cardiff, 11/11/11.

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The 3 Most Common SEO Mistakes The 3 Most Common SEO Mistakes Presentation Transcript

  • THINK DIGITAL CARDIFF November 2011
  • WHAT IS SEO?
  • WHAT IS SEO?Increasing exposure in the search results
  • WHAT IS SEO?Increasing exposure in the search results Pushing your site to the top of Google
  • WHAT IS SEO?Increasing exposure in the search results Pushing your site to the top of Google As well as your blog, social profiles, press releases, articles, videos, etc.
  • THE ‘ORGANIC’ RESULTS
  • WHY DO SEO?
  • WHY DO SEO?Traffic on websites means...
  • WHY DO SEO?Traffic on websites means... Greater brand exposure
  • WHY DO SEO?Traffic on websites means... Greater brand exposure More enquiries
  • WHY DO SEO?Traffic on websites means... Greater brand exposure More enquiries And more sales
  • WHY SME’S DO SEO?
  • WHY SME’S DO SEO? SEO is an industry leveller
  • WHY SME’S DO SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win
  • WHY SME’S DO SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win So long as you do it right...
  • SEO MISTAKE 1
  • SEO MISTAKE 1Choosing the wrong keywords
  • CHOOSING KEYWORDS
  • CHOOSING KEYWORDSAssumption is the enemy of SEO
  • CHOOSING KEYWORDSAssumption is the enemy of SEOSo, use the Google Keyword Tool
  • CHOOSING KEYWORDSAssumption is the enemy of SEOSo, use the Google Keyword Tool (it’s free and easy to use)
  • CHOOSING KEYWORDS
  • CHOOSING KEYWORDS Look at ‘exact’ match keywords
  • CHOOSING KEYWORDS Look at ‘exact’ match keywordsCompare volume with competition - find gaps in the market
  • CHOOSING KEYWORDS Look at ‘exact’ match keywordsCompare volume with competition - find gaps in the market Mix quick-wins with long-term goals
  • SEO MISTAKE 2
  • SEO MISTAKE 2 Poor keyword focus
  • SEO COPYWRITING
  • SEO COPYWRITINGGoogle ranks webpages, not websites
  • SEO COPYWRITINGGoogle ranks webpages, not websites 1-2 phrases per page
  • SEO COPYWRITINGGoogle ranks webpages, not websites 1-2 phrases per pageIn your title, meta data, heading, sub- heading, alt tag, body copy, etc...
  • SEO COPYWRITING
  • SEO MISTAKE 3
  • SEO MISTAKE 3Sitting back and waiting for the sales
  • LINK BUILDING
  • LINK BUILDINGYour site needs in-bound links
  • LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest
  • LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest Many ways to get links...
  • LINKS AVAILABLE
  • SO...
  • SO...Choose your keywords carefully
  • SO...Choose your keywords carefully Optimise your pages properly
  • SO... Choose your keywords carefully Optimise your pages properlyBuild lots of links from external sites
  • ANY QUESTIONS?
  • ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs