The 3 Most Common SEO Mistakes

881 views
820 views

Published on

A very quick look at the 3 SEO mistakes we see the most, regarding keyword choice, on-page keyword use, and link building.

As presented at Think Digital Cardiff, 11/11/11.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
881
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • The 3 Most Common SEO Mistakes

    1. 1. THINK DIGITAL CARDIFF November 2011
    2. 2. WHAT IS SEO?
    3. 3. WHAT IS SEO?Increasing exposure in the search results
    4. 4. WHAT IS SEO?Increasing exposure in the search results Pushing your site to the top of Google
    5. 5. WHAT IS SEO?Increasing exposure in the search results Pushing your site to the top of Google As well as your blog, social profiles, press releases, articles, videos, etc.
    6. 6. THE ‘ORGANIC’ RESULTS
    7. 7. WHY DO SEO?
    8. 8. WHY DO SEO?Traffic on websites means...
    9. 9. WHY DO SEO?Traffic on websites means... Greater brand exposure
    10. 10. WHY DO SEO?Traffic on websites means... Greater brand exposure More enquiries
    11. 11. WHY DO SEO?Traffic on websites means... Greater brand exposure More enquiries And more sales
    12. 12. WHY SME’S DO SEO?
    13. 13. WHY SME’S DO SEO? SEO is an industry leveller
    14. 14. WHY SME’S DO SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win
    15. 15. WHY SME’S DO SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win So long as you do it right...
    16. 16. SEO MISTAKE 1
    17. 17. SEO MISTAKE 1Choosing the wrong keywords
    18. 18. CHOOSING KEYWORDS
    19. 19. CHOOSING KEYWORDSAssumption is the enemy of SEO
    20. 20. CHOOSING KEYWORDSAssumption is the enemy of SEOSo, use the Google Keyword Tool
    21. 21. CHOOSING KEYWORDSAssumption is the enemy of SEOSo, use the Google Keyword Tool (it’s free and easy to use)
    22. 22. CHOOSING KEYWORDS
    23. 23. CHOOSING KEYWORDS Look at ‘exact’ match keywords
    24. 24. CHOOSING KEYWORDS Look at ‘exact’ match keywordsCompare volume with competition - find gaps in the market
    25. 25. CHOOSING KEYWORDS Look at ‘exact’ match keywordsCompare volume with competition - find gaps in the market Mix quick-wins with long-term goals
    26. 26. SEO MISTAKE 2
    27. 27. SEO MISTAKE 2 Poor keyword focus
    28. 28. SEO COPYWRITING
    29. 29. SEO COPYWRITINGGoogle ranks webpages, not websites
    30. 30. SEO COPYWRITINGGoogle ranks webpages, not websites 1-2 phrases per page
    31. 31. SEO COPYWRITINGGoogle ranks webpages, not websites 1-2 phrases per pageIn your title, meta data, heading, sub- heading, alt tag, body copy, etc...
    32. 32. SEO COPYWRITING
    33. 33. SEO MISTAKE 3
    34. 34. SEO MISTAKE 3Sitting back and waiting for the sales
    35. 35. LINK BUILDING
    36. 36. LINK BUILDINGYour site needs in-bound links
    37. 37. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest
    38. 38. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest Many ways to get links...
    39. 39. LINKS AVAILABLE
    40. 40. SO...
    41. 41. SO...Choose your keywords carefully
    42. 42. SO...Choose your keywords carefully Optimise your pages properly
    43. 43. SO... Choose your keywords carefully Optimise your pages properlyBuild lots of links from external sites
    44. 44. ANY QUESTIONS?
    45. 45. ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs

    ×