Your SlideShare is downloading. ×
0
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
The 3 Most Common SEO Mistakes
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The 3 Most Common SEO Mistakes

721

Published on

A very quick look at the 3 SEO mistakes we see the most, regarding keyword choice, on-page keyword use, and link building. …

A very quick look at the 3 SEO mistakes we see the most, regarding keyword choice, on-page keyword use, and link building.

As presented at Think Digital Cardiff, 11/11/11.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
721
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. THINK DIGITAL CARDIFF November 2011
    • 2. WHAT IS SEO?
    • 3. WHAT IS SEO?Increasing exposure in the search results
    • 4. WHAT IS SEO?Increasing exposure in the search results Pushing your site to the top of Google
    • 5. WHAT IS SEO?Increasing exposure in the search results Pushing your site to the top of Google As well as your blog, social profiles, press releases, articles, videos, etc.
    • 6. THE ‘ORGANIC’ RESULTS
    • 7. WHY DO SEO?
    • 8. WHY DO SEO?Traffic on websites means...
    • 9. WHY DO SEO?Traffic on websites means... Greater brand exposure
    • 10. WHY DO SEO?Traffic on websites means... Greater brand exposure More enquiries
    • 11. WHY DO SEO?Traffic on websites means... Greater brand exposure More enquiries And more sales
    • 12. WHY SME’S DO SEO?
    • 13. WHY SME’S DO SEO? SEO is an industry leveller
    • 14. WHY SME’S DO SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win
    • 15. WHY SME’S DO SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win So long as you do it right...
    • 16. SEO MISTAKE 1
    • 17. SEO MISTAKE 1Choosing the wrong keywords
    • 18. CHOOSING KEYWORDS
    • 19. CHOOSING KEYWORDSAssumption is the enemy of SEO
    • 20. CHOOSING KEYWORDSAssumption is the enemy of SEOSo, use the Google Keyword Tool
    • 21. CHOOSING KEYWORDSAssumption is the enemy of SEOSo, use the Google Keyword Tool (it’s free and easy to use)
    • 22. CHOOSING KEYWORDS
    • 23. CHOOSING KEYWORDS Look at ‘exact’ match keywords
    • 24. CHOOSING KEYWORDS Look at ‘exact’ match keywordsCompare volume with competition - find gaps in the market
    • 25. CHOOSING KEYWORDS Look at ‘exact’ match keywordsCompare volume with competition - find gaps in the market Mix quick-wins with long-term goals
    • 26. SEO MISTAKE 2
    • 27. SEO MISTAKE 2 Poor keyword focus
    • 28. SEO COPYWRITING
    • 29. SEO COPYWRITINGGoogle ranks webpages, not websites
    • 30. SEO COPYWRITINGGoogle ranks webpages, not websites 1-2 phrases per page
    • 31. SEO COPYWRITINGGoogle ranks webpages, not websites 1-2 phrases per pageIn your title, meta data, heading, sub- heading, alt tag, body copy, etc...
    • 32. SEO COPYWRITING
    • 33. SEO MISTAKE 3
    • 34. SEO MISTAKE 3Sitting back and waiting for the sales
    • 35. LINK BUILDING
    • 36. LINK BUILDINGYour site needs in-bound links
    • 37. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest
    • 38. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest Many ways to get links...
    • 39. LINKS AVAILABLE
    • 40. SO...
    • 41. SO...Choose your keywords carefully
    • 42. SO...Choose your keywords carefully Optimise your pages properly
    • 43. SO... Choose your keywords carefully Optimise your pages properlyBuild lots of links from external sites
    • 44. ANY QUESTIONS?
    • 45. ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs

    ×