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PRINT WEAR ANDPROMOTION LIVE   February 2012
WHAT WE WILL COVER
WHAT WE WILL COVER  Part 1 = Internet marketing
WHAT WE WILL COVER  Part 1 = Internet marketing Search Engine Optimisation
WHAT WE WILL COVER  Part 1 = Internet marketing Search Engine Optimisation  Pay Per Click advertising
WHAT WE WILL COVER  Part 1 = Internet marketing Search Engine Optimisation   Pay Per Click advertisingHow to make them wor...
WHAT WE WILL COVER
WHAT WE WILL COVER   Part 2 = Your website
WHAT WE WILL COVER    Part 2 = Your website  How to choose a good one
WHAT WE WILL COVER    Part 2 = Your website  How to choose a good one    Things to look out for
INTERNET MARKETING
SEARCHES
SEO
WHY INVEST IN SEO?
WHY INVEST IN SEO? SEO is an industry leveller
WHY INVEST IN SEO?   SEO is an industry levellerYou can compete internationally in  competitive markets and win
WHY INVEST IN SEO?   SEO is an industry levellerYou can compete internationally in  competitive markets and win   So long ...
THE 2 SIDES OF SEO
THE 2 SIDES OF SEO ‘on-site’ SEO = keywords
THE 2 SIDES OF SEO ‘on-site’ SEO = keywords   ‘off -site’ SEO = links
SEO COPYWRITING
SEO COPYWRITING
SEO COPYWRITINGYou need keyword rich, sales strong copy
SEO COPYWRITINGYou need keyword rich, sales strong copy             Keywords in:
SEO COPYWRITINGYou need keyword rich, sales strong copy             Keywords in:              Page titles
SEO COPYWRITINGYou need keyword rich, sales strong copy             Keywords in:              Page titles              Met...
SEO COPYWRITINGYou need keyword rich, sales strong copy             Keywords in:              Page titles              Met...
SEO COPYWRITINGYou need keyword rich, sales strong copy             Keywords in:              Page titles              Met...
LINK BUILDING
LINK BUILDINGYour site needs in-bound links
LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest
LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest  Many ways to get links...
LINKS AVAILABLE
PAY PER CLICK
PAY PER CLICK
PAY PER CLICKAuction based adverts on the search     engines - Google and Bing
PAY PER CLICKAuction based adverts on the search     engines - Google and BingAlso available on social platforms like     ...
PPC TIPS
PPC TIPSMake sure you include keywords in            adverts
PPC TIPSMake sure you include keywords in            adverts Be aware of negative keywords
PPC TIPSMake sure you include keywords in            adverts Be aware of negative keywords      Split test your adverts
YOUR WEBSITE
YOUR WEBSITE
YOUR WEBSITECan you list products online?
YOUR WEBSITECan you list products online?Can you sell products online?
YOUR WEBSITE   Can you list products online?   Can you sell products online?Can you add content like blog posts?
YOUR WEBSITE   Can you list products online?   Can you sell products online?Can you add content like blog posts? Can you a...
CHOOSING A WEBSITE
CHOOSING A WEBSITE Ecommerce considerations
CHOOSING A WEBSITE Ecommerce considerations  1. Bulk upload of products
CHOOSING A WEBSITE   Ecommerce considerations    1. Bulk upload of products2. Integration with Google Products
CHOOSING A WEBSITE   Ecommerce considerations    1. Bulk upload of products2. Integration with Google Products     3. Cust...
CHOOSING A WEBSITE
CHOOSING A WEBSITE   User considerations
CHOOSING A WEBSITE       User considerations1. Easy to navigate categories and             products
CHOOSING A WEBSITE       User considerations1. Easy to navigate categories and             products       2. Quick load sp...
CHOOSING A WEBSITE       User considerations1. Easy to navigate categories and             products       2. Quick load sp...
CHOOSING A WEBSITE
CHOOSING A WEBSITE   SEO considerations
CHOOSING A WEBSITE   SEO considerations   1. Keywords in URLs
CHOOSING A WEBSITE   SEO considerations   1. Keywords in URLs   2. Google Analytics
CHOOSING A WEBSITE   SEO considerations   1. Keywords in URLs   2. Google Analytics    3.Blog/news posts
ANY QUESTIONS?
ANY QUESTIONS?              Visit:      LibertyMarketing.co.uk             Connect:uk.LinkedIn.com/in/MrGarethMorgan      ...
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Printwear & Promotion Live 2012

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Presentation on the basics of search engine marketing and how to choose the right website.

Given on the 27th and 28th February 2012 at Printwear and Promotion Live.

Published in: Business, Technology
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  • Transcript of "Printwear & Promotion Live 2012"

    1. 1. PRINT WEAR ANDPROMOTION LIVE February 2012
    2. 2. WHAT WE WILL COVER
    3. 3. WHAT WE WILL COVER Part 1 = Internet marketing
    4. 4. WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation
    5. 5. WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation Pay Per Click advertising
    6. 6. WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation Pay Per Click advertisingHow to make them work for you
    7. 7. WHAT WE WILL COVER
    8. 8. WHAT WE WILL COVER Part 2 = Your website
    9. 9. WHAT WE WILL COVER Part 2 = Your website How to choose a good one
    10. 10. WHAT WE WILL COVER Part 2 = Your website How to choose a good one Things to look out for
    11. 11. INTERNET MARKETING
    12. 12. SEARCHES
    13. 13. SEO
    14. 14. WHY INVEST IN SEO?
    15. 15. WHY INVEST IN SEO? SEO is an industry leveller
    16. 16. WHY INVEST IN SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win
    17. 17. WHY INVEST IN SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win So long as you do it right...
    18. 18. THE 2 SIDES OF SEO
    19. 19. THE 2 SIDES OF SEO ‘on-site’ SEO = keywords
    20. 20. THE 2 SIDES OF SEO ‘on-site’ SEO = keywords ‘off -site’ SEO = links
    21. 21. SEO COPYWRITING
    22. 22. SEO COPYWRITING
    23. 23. SEO COPYWRITINGYou need keyword rich, sales strong copy
    24. 24. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in:
    25. 25. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles
    26. 26. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data
    27. 27. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data Headings and body copy
    28. 28. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data Headings and body copy URLs
    29. 29. LINK BUILDING
    30. 30. LINK BUILDINGYour site needs in-bound links
    31. 31. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest
    32. 32. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest Many ways to get links...
    33. 33. LINKS AVAILABLE
    34. 34. PAY PER CLICK
    35. 35. PAY PER CLICK
    36. 36. PAY PER CLICKAuction based adverts on the search engines - Google and Bing
    37. 37. PAY PER CLICKAuction based adverts on the search engines - Google and BingAlso available on social platforms like Facebook and LinkedIn
    38. 38. PPC TIPS
    39. 39. PPC TIPSMake sure you include keywords in adverts
    40. 40. PPC TIPSMake sure you include keywords in adverts Be aware of negative keywords
    41. 41. PPC TIPSMake sure you include keywords in adverts Be aware of negative keywords Split test your adverts
    42. 42. YOUR WEBSITE
    43. 43. YOUR WEBSITE
    44. 44. YOUR WEBSITECan you list products online?
    45. 45. YOUR WEBSITECan you list products online?Can you sell products online?
    46. 46. YOUR WEBSITE Can you list products online? Can you sell products online?Can you add content like blog posts?
    47. 47. YOUR WEBSITE Can you list products online? Can you sell products online?Can you add content like blog posts? Can you add keywords to pages?
    48. 48. CHOOSING A WEBSITE
    49. 49. CHOOSING A WEBSITE Ecommerce considerations
    50. 50. CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products
    51. 51. CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products2. Integration with Google Products
    52. 52. CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products2. Integration with Google Products 3. Customisable content
    53. 53. CHOOSING A WEBSITE
    54. 54. CHOOSING A WEBSITE User considerations
    55. 55. CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products
    56. 56. CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products 2. Quick load speed
    57. 57. CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products 2. Quick load speed 3. Secure payments
    58. 58. CHOOSING A WEBSITE
    59. 59. CHOOSING A WEBSITE SEO considerations
    60. 60. CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs
    61. 61. CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs 2. Google Analytics
    62. 62. CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs 2. Google Analytics 3.Blog/news posts
    63. 63. ANY QUESTIONS?
    64. 64. ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs
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