Printwear & Promotion Live 2012

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Presentation on the basics of search engine marketing and how to choose the right website.

Given on the 27th and 28th February 2012 at Printwear and Promotion Live.

Published in: Business, Technology
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  • Printwear & Promotion Live 2012

    1. 1. PRINT WEAR ANDPROMOTION LIVE February 2012
    2. 2. WHAT WE WILL COVER
    3. 3. WHAT WE WILL COVER Part 1 = Internet marketing
    4. 4. WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation
    5. 5. WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation Pay Per Click advertising
    6. 6. WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation Pay Per Click advertisingHow to make them work for you
    7. 7. WHAT WE WILL COVER
    8. 8. WHAT WE WILL COVER Part 2 = Your website
    9. 9. WHAT WE WILL COVER Part 2 = Your website How to choose a good one
    10. 10. WHAT WE WILL COVER Part 2 = Your website How to choose a good one Things to look out for
    11. 11. INTERNET MARKETING
    12. 12. SEARCHES
    13. 13. SEO
    14. 14. WHY INVEST IN SEO?
    15. 15. WHY INVEST IN SEO? SEO is an industry leveller
    16. 16. WHY INVEST IN SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win
    17. 17. WHY INVEST IN SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win So long as you do it right...
    18. 18. THE 2 SIDES OF SEO
    19. 19. THE 2 SIDES OF SEO ‘on-site’ SEO = keywords
    20. 20. THE 2 SIDES OF SEO ‘on-site’ SEO = keywords ‘off -site’ SEO = links
    21. 21. SEO COPYWRITING
    22. 22. SEO COPYWRITING
    23. 23. SEO COPYWRITINGYou need keyword rich, sales strong copy
    24. 24. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in:
    25. 25. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles
    26. 26. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data
    27. 27. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data Headings and body copy
    28. 28. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data Headings and body copy URLs
    29. 29. LINK BUILDING
    30. 30. LINK BUILDINGYour site needs in-bound links
    31. 31. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest
    32. 32. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest Many ways to get links...
    33. 33. LINKS AVAILABLE
    34. 34. PAY PER CLICK
    35. 35. PAY PER CLICK
    36. 36. PAY PER CLICKAuction based adverts on the search engines - Google and Bing
    37. 37. PAY PER CLICKAuction based adverts on the search engines - Google and BingAlso available on social platforms like Facebook and LinkedIn
    38. 38. PPC TIPS
    39. 39. PPC TIPSMake sure you include keywords in adverts
    40. 40. PPC TIPSMake sure you include keywords in adverts Be aware of negative keywords
    41. 41. PPC TIPSMake sure you include keywords in adverts Be aware of negative keywords Split test your adverts
    42. 42. YOUR WEBSITE
    43. 43. YOUR WEBSITE
    44. 44. YOUR WEBSITECan you list products online?
    45. 45. YOUR WEBSITECan you list products online?Can you sell products online?
    46. 46. YOUR WEBSITE Can you list products online? Can you sell products online?Can you add content like blog posts?
    47. 47. YOUR WEBSITE Can you list products online? Can you sell products online?Can you add content like blog posts? Can you add keywords to pages?
    48. 48. CHOOSING A WEBSITE
    49. 49. CHOOSING A WEBSITE Ecommerce considerations
    50. 50. CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products
    51. 51. CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products2. Integration with Google Products
    52. 52. CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products2. Integration with Google Products 3. Customisable content
    53. 53. CHOOSING A WEBSITE
    54. 54. CHOOSING A WEBSITE User considerations
    55. 55. CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products
    56. 56. CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products 2. Quick load speed
    57. 57. CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products 2. Quick load speed 3. Secure payments
    58. 58. CHOOSING A WEBSITE
    59. 59. CHOOSING A WEBSITE SEO considerations
    60. 60. CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs
    61. 61. CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs 2. Google Analytics
    62. 62. CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs 2. Google Analytics 3.Blog/news posts
    63. 63. ANY QUESTIONS?
    64. 64. ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs

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