Printwear & Promotion Live 2012
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Printwear & Promotion Live 2012

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Presentation on the basics of search engine marketing and how to choose the right website.

Presentation on the basics of search engine marketing and how to choose the right website.

Given on the 27th and 28th February 2012 at Printwear and Promotion Live.

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Printwear & Promotion Live 2012 Printwear & Promotion Live 2012 Presentation Transcript

  • PRINT WEAR ANDPROMOTION LIVE February 2012
  • WHAT WE WILL COVER
  • WHAT WE WILL COVER Part 1 = Internet marketing
  • WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation
  • WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation Pay Per Click advertising
  • WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation Pay Per Click advertisingHow to make them work for you
  • WHAT WE WILL COVER
  • WHAT WE WILL COVER Part 2 = Your website
  • WHAT WE WILL COVER Part 2 = Your website How to choose a good one
  • WHAT WE WILL COVER Part 2 = Your website How to choose a good one Things to look out for
  • INTERNET MARKETING
  • SEARCHES
  • SEO
  • WHY INVEST IN SEO?
  • WHY INVEST IN SEO? SEO is an industry leveller
  • WHY INVEST IN SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win
  • WHY INVEST IN SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win So long as you do it right...
  • THE 2 SIDES OF SEO
  • THE 2 SIDES OF SEO ‘on-site’ SEO = keywords
  • THE 2 SIDES OF SEO ‘on-site’ SEO = keywords ‘off -site’ SEO = links
  • SEO COPYWRITING
  • SEO COPYWRITING
  • SEO COPYWRITINGYou need keyword rich, sales strong copy
  • SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in:
  • SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles
  • SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data
  • SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data Headings and body copy
  • SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data Headings and body copy URLs
  • LINK BUILDING
  • LINK BUILDINGYour site needs in-bound links
  • LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest
  • LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest Many ways to get links...
  • LINKS AVAILABLE
  • PAY PER CLICK
  • PAY PER CLICK
  • PAY PER CLICKAuction based adverts on the search engines - Google and Bing
  • PAY PER CLICKAuction based adverts on the search engines - Google and BingAlso available on social platforms like Facebook and LinkedIn
  • PPC TIPS
  • PPC TIPSMake sure you include keywords in adverts
  • PPC TIPSMake sure you include keywords in adverts Be aware of negative keywords
  • PPC TIPSMake sure you include keywords in adverts Be aware of negative keywords Split test your adverts
  • YOUR WEBSITE
  • YOUR WEBSITE
  • YOUR WEBSITECan you list products online?
  • YOUR WEBSITECan you list products online?Can you sell products online?
  • YOUR WEBSITE Can you list products online? Can you sell products online?Can you add content like blog posts?
  • YOUR WEBSITE Can you list products online? Can you sell products online?Can you add content like blog posts? Can you add keywords to pages?
  • CHOOSING A WEBSITE
  • CHOOSING A WEBSITE Ecommerce considerations
  • CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products
  • CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products2. Integration with Google Products
  • CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products2. Integration with Google Products 3. Customisable content
  • CHOOSING A WEBSITE
  • CHOOSING A WEBSITE User considerations
  • CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products
  • CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products 2. Quick load speed
  • CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products 2. Quick load speed 3. Secure payments
  • CHOOSING A WEBSITE
  • CHOOSING A WEBSITE SEO considerations
  • CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs
  • CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs 2. Google Analytics
  • CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs 2. Google Analytics 3.Blog/news posts
  • ANY QUESTIONS?
  • ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs