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Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
Printwear & Promotion Live 2012
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Printwear & Promotion Live 2012

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Presentation on the basics of search engine marketing and how to choose the right website. …

Presentation on the basics of search engine marketing and how to choose the right website.

Given on the 27th and 28th February 2012 at Printwear and Promotion Live.

Published in: Business, Technology
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  • Transcript

    • 1. PRINT WEAR ANDPROMOTION LIVE February 2012
    • 2. WHAT WE WILL COVER
    • 3. WHAT WE WILL COVER Part 1 = Internet marketing
    • 4. WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation
    • 5. WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation Pay Per Click advertising
    • 6. WHAT WE WILL COVER Part 1 = Internet marketing Search Engine Optimisation Pay Per Click advertisingHow to make them work for you
    • 7. WHAT WE WILL COVER
    • 8. WHAT WE WILL COVER Part 2 = Your website
    • 9. WHAT WE WILL COVER Part 2 = Your website How to choose a good one
    • 10. WHAT WE WILL COVER Part 2 = Your website How to choose a good one Things to look out for
    • 11. INTERNET MARKETING
    • 12. SEARCHES
    • 13. SEO
    • 14. WHY INVEST IN SEO?
    • 15. WHY INVEST IN SEO? SEO is an industry leveller
    • 16. WHY INVEST IN SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win
    • 17. WHY INVEST IN SEO? SEO is an industry levellerYou can compete internationally in competitive markets and win So long as you do it right...
    • 18. THE 2 SIDES OF SEO
    • 19. THE 2 SIDES OF SEO ‘on-site’ SEO = keywords
    • 20. THE 2 SIDES OF SEO ‘on-site’ SEO = keywords ‘off -site’ SEO = links
    • 21. SEO COPYWRITING
    • 22. SEO COPYWRITING
    • 23. SEO COPYWRITINGYou need keyword rich, sales strong copy
    • 24. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in:
    • 25. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles
    • 26. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data
    • 27. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data Headings and body copy
    • 28. SEO COPYWRITINGYou need keyword rich, sales strong copy Keywords in: Page titles Meta data Headings and body copy URLs
    • 29. LINK BUILDING
    • 30. LINK BUILDINGYour site needs in-bound links
    • 31. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest
    • 32. LINK BUILDINGYour site needs in-bound linksGoogle is a popularity contest Many ways to get links...
    • 33. LINKS AVAILABLE
    • 34. PAY PER CLICK
    • 35. PAY PER CLICK
    • 36. PAY PER CLICKAuction based adverts on the search engines - Google and Bing
    • 37. PAY PER CLICKAuction based adverts on the search engines - Google and BingAlso available on social platforms like Facebook and LinkedIn
    • 38. PPC TIPS
    • 39. PPC TIPSMake sure you include keywords in adverts
    • 40. PPC TIPSMake sure you include keywords in adverts Be aware of negative keywords
    • 41. PPC TIPSMake sure you include keywords in adverts Be aware of negative keywords Split test your adverts
    • 42. YOUR WEBSITE
    • 43. YOUR WEBSITE
    • 44. YOUR WEBSITECan you list products online?
    • 45. YOUR WEBSITECan you list products online?Can you sell products online?
    • 46. YOUR WEBSITE Can you list products online? Can you sell products online?Can you add content like blog posts?
    • 47. YOUR WEBSITE Can you list products online? Can you sell products online?Can you add content like blog posts? Can you add keywords to pages?
    • 48. CHOOSING A WEBSITE
    • 49. CHOOSING A WEBSITE Ecommerce considerations
    • 50. CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products
    • 51. CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products2. Integration with Google Products
    • 52. CHOOSING A WEBSITE Ecommerce considerations 1. Bulk upload of products2. Integration with Google Products 3. Customisable content
    • 53. CHOOSING A WEBSITE
    • 54. CHOOSING A WEBSITE User considerations
    • 55. CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products
    • 56. CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products 2. Quick load speed
    • 57. CHOOSING A WEBSITE User considerations1. Easy to navigate categories and products 2. Quick load speed 3. Secure payments
    • 58. CHOOSING A WEBSITE
    • 59. CHOOSING A WEBSITE SEO considerations
    • 60. CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs
    • 61. CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs 2. Google Analytics
    • 62. CHOOSING A WEBSITE SEO considerations 1. Keywords in URLs 2. Google Analytics 3.Blog/news posts
    • 63. ANY QUESTIONS?
    • 64. ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs

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