BECOMING AN INDUSTRY  AUTHORITY ONLINEContent Strategy, SEO and Social MediaContent Strategy, SEO and Social Media
WHAT WE WILL COVER
WHAT WE WILL COVER    How content can...
WHAT WE WILL COVER      How content can... Make your brand an authority
WHAT WE WILL COVER         How content can...   Make your brand an authorityGreatly increase search engine traffic
WHAT WE WILL COVER         How content can...   Make your brand an authorityGreatly increase search engine traffic  Take th...
WHAT WE WILL COVER
WHAT WE WILL COVERThe basics of a content strategy
WHAT WE WILL COVER   The basics of a content strategyHow to come up with content that grabs      attention and gets results
WHAT WE WILL COVER   The basics of a content strategyHow to come up with content that grabs      attention and gets result...
WHAT IS CONTENT?
WHAT IS CONTENT?
WHAT IS CONTENT?“In media production and publishing,content is information and experiencesthat may provide value for an en...
WHAT IS CONTENT?“In media production and publishing,content is information and experiencesthat may provide value for an en...
WHAT IS CONTENT?
WHAT IS CONTENT?“Content is king”
WHAT IS CONTENT?“Content is king”- all internet marketers
WHAT IS CONTENT?
WHAT IS CONTENT?Traditionally, content is seen as text:
WHAT IS CONTENT?Traditionally, content is seen as text:             web pages
WHAT IS CONTENT?Traditionally, content is seen as text:             web pages           product listings
WHAT IS CONTENT?Traditionally, content is seen as text:             web pages           product listings             blog ...
WHAT IS CONTENT?Traditionally, content is seen as text:             web pages           product listings             blog ...
WHAT IS CONTENT?
WHAT IS CONTENT?     As well as:
WHAT IS CONTENT?     As well as:    white-papers
WHAT IS CONTENT?      As well as:      white-papers   forum discussions
WHAT IS CONTENT?      As well as:      white-papers   forum discussions     advice articles
WHAT IS CONTENT?      As well as:      white-papers   forum discussions     advice articles     user comments
WHAT IS CONTENT?
WHAT IS CONTENT?  But content is also:
VIDEOS
IMAGES
AUDIO
DOWNLOADS
GAMES
COMPETITIONS
WHY IS IT SO IMPORTANT?
WHY IS IT SO IMPORTANT?Without good content, you have don’t         have much to offer
WHY IS IT SO IMPORTANT?Without good content, you have don’t         have much to offer Your brand will struggle to stand out
WHY IS IT SO IMPORTANT?Without good content, you have don’t         have much to offer Your brand will struggle to stand o...
WHY IS IT SO IMPORTANT?
WHY IS IT SO IMPORTANT?  Social media is all about building  relationships whilst sharing and         discussing content
WHY IS IT SO IMPORTANT?  Social media is all about building  relationships whilst sharing and         discussing contentYo...
WHY IS IT SO IMPORTANT?  Social media is all about building  relationships whilst sharing and         discussing contentYo...
YOUR CONTENT  STRATEGY
CONTENT STRATEGY
CONTENT STRATEGYWhether you like it or not, you are a web               publisher
CONTENT STRATEGYWhether you like it or not, you are a web               publisherEither control and manage your content
CONTENT STRATEGYWhether you like it or not, you are a web               publisherEither control and manage your content   ...
CONTENT STRATEGY
CONTENT STRATEGY   Do you have one?
CONTENT STRATEGY   Do you have one?    Ask yourself...
YOUR WEBSITE
YOUR WEBSITEWhy does your website exist?
YOUR WEBSITEWhy does your website exist?What do you want to accomplish?
YOUR WEBSITEWhy does your website exist?What do you want to accomplish? How do you define success?
YOUR WEBSITEWhy does your website exist?What do you want to accomplish? How do you define success?    Always keep this in m...
YOUR ORGANISATION
YOUR ORGANISATIONCan you produce good content?
YOUR ORGANISATIONCan you produce good content?Do you have the resources to create    stories/videos/images/etc?
YOUR ORGANISATIONCan you produce good content?Do you have the resources to create    stories/videos/images/etc?     Do you...
YOUR VISITORS
YOUR VISITORSWho is the content aimed at?
YOUR VISITORSWho is the content aimed at? Who is your target market?
YOUR VISITORSWho is the content aimed at? Who is your target market?What do they find interesting?
YOUR VISITORSWho is the content aimed at? Who is your target market?What do they find interesting?What questions do they ha...
YOUR VISITORS   Who is the content aimed at?    Who is your target market?   What do they find interesting?   What question...
YOUR VISITORS
YOUR VISITORSWhat motivates your audience?
YOUR VISITORSWhat motivates your audience?     What inspires them?
YOUR VISITORSWhat motivates your audience?     What inspires them?    What are their interests?
YOUR VISITORS  What motivates your audience?        What inspires them?       What are their interests?Do competing sites ...
YOUR VISITORS
YOUR VISITORSWhat de-motivates my audience?
YOUR VISITORSWhat de-motivates my audience?  What are they worried about?
YOUR VISITORSWhat de-motivates my audience?  What are they worried about?  What problems do they have?
YOUR VISITORS What de-motivates my audience?    What are they worried about?    What problems do they have?Do competing si...
FINDING THE NEED
FINDING THE NEEDResearch what people are already          looking for:
FINDING THE NEEDResearch what people are already          looking for:           Q&A sites
FINDING THE NEEDResearch what people are already          looking for:           Q&A sites            Blogs
FINDING THE NEEDResearch what people are already          looking for:           Q&A sites             Blogs          Disc...
RECYCLING CONTENT
RECYCLING CONTENT   Use existing content
RECYCLING CONTENT        Use existing contentCan offline content be brought online?
RECYCLING CONTENT        Use existing contentCan offline content be brought online? Re-package and re-distribute failed    ...
USING SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA“First you have to have greatcontent...then you need to tell peopleabout it”
SOCIAL MEDIA“First you have to have greatcontent...then you need to tell peopleabout it”-Matt Cutts, Head of Webspam atGoo...
BLOGGING
BLOGGINGSocial media starts at home - blog       before anything else
BLOGGING  Social media starts at home - blog         before anything elseWrite about industry & company news,        creat...
BLOGGING  Social media starts at home - blog         before anything elseWrite about industry & company news,        creat...
BLOGGING
BLOGGINGUsers will trust you more and see you             as an authority
BLOGGINGUsers will trust you more and see you             as an authority It will be easier to attract and retain         ...
BLOGGINGUsers will trust you more and see you             as an authority It will be easier to attract and retain         ...
DOMINATE YOUR NICHE
DOMINATE YOUR NICHESocial media isn’t just about the big   sites (Facebook, Twitter, etc)
DOMINATE YOUR NICHESocial media isn’t just about the big   sites (Facebook, Twitter, etc)Look for smaller, niche communities
DOMINATE YOUR NICHESocial media isn’t just about the big   sites (Facebook, Twitter, etc)Look for smaller, niche communiti...
SOCIAL PROMOTION
SOCIAL PROMOTIONViral rarely happens by accident -        promote everything
SOCIAL PROMOTION  Viral rarely happens by accident -          promote everythingCross pollinate - different people use    ...
SOCIAL PROMOTION  Viral rarely happens by accident -          promote everythingCross pollinate - different people use    ...
SOCIAL PROMOTION
SOCIAL PROMOTIONFind other blogs that can carry a guest   blog post or you can comment on
HOW IT FITS TOGETHER
HOW IT FITS TOGETHER   You have a new attraction
HOW IT FITS TOGETHER      You have a new attractionRather than just write about it on your site, your strategy could look ...
Keyword-rich webpage
Keyword-rich webpage          
Keyword-rich webpage             Press release
Keyword-rich webpage             Press release          
Keyword-rich webpage                     Press release              Keyword-rich blog post (on-site)
Keyword-rich webpage                     Press release              Keyword-rich blog post (on-site)              
Keyword-rich webpage                          Press release                  Keyword-rich blog post (on-site)           ...
Keyword-rich webpage                          Press release                  Keyword-rich blog post (on-site)           ...
Keyword-rich webpage                           Press release                   Keyword-rich blog post (on-site)         ...
Keyword-rich webpage                           Press release                   Keyword-rich blog post (on-site)         ...
Keyword-rich webpage                           Press release                   Keyword-rich blog post (on-site)         ...
Keyword-rich webpage                           Press release                   Keyword-rich blog post (on-site)         ...
Facebook page promotion
Facebook page promotion           
Facebook page promotion                Behind the scenes video on YouTube
Facebook page promotion                Behind the scenes video on YouTube                
Facebook page promotion                 Behind the scenes video on YouTube                  Behind the scenes photos on ...
Facebook page promotion                 Behind the scenes video on YouTube                  Behind the scenes photos on ...
Facebook page promotion                 Behind the scenes video on YouTube                  Behind the scenes photos on ...
Facebook page promotion                 Behind the scenes video on YouTube                  Behind the scenes photos on ...
Facebook page promotion                 Behind the scenes video on YouTube                  Behind the scenes photos on ...
Facebook page promotion                 Behind the scenes video on YouTube                  Behind the scenes photos on ...
Facebook page promotion                 Behind the scenes video on YouTube                  Behind the scenes photos on ...
BROOKLYN MUSEUM
BROOKLYN MUSEUM Brooklyn Museum uses behind-the-scenes content to draw in visitors and  then encourages them to add to it
BROOKLYN MUSEUM Brooklyn Museum uses behind-the-scenes content to draw in visitors and  then encourages them to add to it ...
SEO BENEFITS
SEO
SEO“Provide unique and relevant contentthat gives users a reason to visit yoursite...create a useful, information richsite”
SEO“Provide unique and relevant contentthat gives users a reason to visit yoursite...create a useful, information richsite...
SEO
SEOGoogle is constantly looking for content           to show to users
SEOGoogle is constantly looking for content           to show to users     Creating content isn’t enough
SEOGoogle is constantly looking for content           to show to users     Creating content isn’t enoughYou need to optimi...
SEO
SEOBlogging allows you to quickly create       keyword rich content
SEOBlogging allows you to quickly create       keyword rich contentFresh content keeps Google returning
SEO Blogging allows you to quickly create        keyword rich content Fresh content keeps Google returningComments increas...
SEO
SEO“Highly specific multi-word phrases tendto be far easier to rank for than themore generic single or double keywordphrases”
SEO“Highly specific multi-word phrases tendto be far easier to rank for than themore generic single or double keywordphrase...
KEYWORD RESEARCH
KEYWORD RESEARCHFind ‘long-tail’ opportunities in your area
KEYWORD RESEARCHFind ‘long-tail’ opportunities in your area     Use the Google Keyword Tool
KEYWORD RESEARCHFind ‘long-tail’ opportunities in your area     Use the Google Keyword Tool        and your Analytics data
LINK-BAIT
LINK-BAITIn-bound links are critical to high search            engine rankings
LINK-BAITIn-bound links are critical to high search            engine rankings Great content generates its own links
LINK-BAITIn-bound links are critical to high search            engine rankings Great content generates its own links      ...
SEO & SOCIAL
SEO & SOCIAL“Social metrics are well correlated withhigher rankings”
SEO & SOCIAL“Social metrics are well correlated withhigher rankings”- Rand Fishkin, SEOmoz
SEO & SOCIAL
SEO & SOCIALSites like Facebook and Twitter are           influencing SEO
SEO & SOCIAL Sites like Facebook and Twitter are            influencing SEORe-tweets, Likes, shares and +1’s are     pushin...
SEO & SOCIAL Sites like Facebook and Twitter are            influencing SEORe-tweets, Likes, shares and +1’s are     pushin...
USER GENERATED   CONTENT
DON’T FORGET UGC
DON’T FORGET UGCUser Generated Content is important
DON’T FORGET UGCUser Generated Content is importantNo cost, but good for SEO and Social
DON’T FORGET UGCUser Generated Content is importantNo cost, but good for SEO and SocialHow are you developing UGC on your ...
ENCOURAGE UGC
ENCOURAGE UGC    Reviews
ENCOURAGE UGC   Reviews   Check-ins
ENCOURAGE UGC     Reviews    Check-ins  Image uploads
ENCOURAGE UGC     Reviews    Check-ins  Image uploads   Competitions
ENCOURAGE UGC     Reviews    Check-ins  Image uploads   Competitions   Forum posts
ENCOURAGE UGC     Reviews     Check-ins  Image uploads   Competitions   Forum posts  Blog comments
SO...
YOU NEED TO
YOU NEED TOFind out what your market is interested in
YOU NEED TOFind out what your market is interested in    Create content that answers their               questions
YOU NEED TOFind out what your market is interested in    Create content that answers their               questions Make te...
YOU NEED TO
YOU NEED TOPlan how to distribute your content
YOU NEED TO  Plan how to distribute your contentEngage in discussions and link back to             your content
YOU NEED TO  Plan how to distribute your contentEngage in discussions and link back to             your contentTry to get ...
ANY QUESTIONS?
ANY QUESTIONS?              Visit:      LibertyMarketing.co.uk             Connect:uk.LinkedIn.com/in/MrGarethMorgan      ...
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Content Strategy: How to Become the Industry Authority Online
Upcoming SlideShare
Loading in...5
×

Content Strategy: How to Become the Industry Authority Online

1,767

Published on

Good content is needed for effective SEO and social media campaigns, but it is often overlooked or unsupported. With great content you can become the industry authority and this presentation focusses on how to make that happen.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,767
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "Content Strategy: How to Become the Industry Authority Online"

    1. 1. BECOMING AN INDUSTRY AUTHORITY ONLINEContent Strategy, SEO and Social MediaContent Strategy, SEO and Social Media
    2. 2. WHAT WE WILL COVER
    3. 3. WHAT WE WILL COVER How content can...
    4. 4. WHAT WE WILL COVER How content can... Make your brand an authority
    5. 5. WHAT WE WILL COVER How content can... Make your brand an authorityGreatly increase search engine traffic
    6. 6. WHAT WE WILL COVER How content can... Make your brand an authorityGreatly increase search engine traffic Take the pain out of social media management
    7. 7. WHAT WE WILL COVER
    8. 8. WHAT WE WILL COVERThe basics of a content strategy
    9. 9. WHAT WE WILL COVER The basics of a content strategyHow to come up with content that grabs attention and gets results
    10. 10. WHAT WE WILL COVER The basics of a content strategyHow to come up with content that grabs attention and gets results How to distribute content effectively
    11. 11. WHAT IS CONTENT?
    12. 12. WHAT IS CONTENT?
    13. 13. WHAT IS CONTENT?“In media production and publishing,content is information and experiencesthat may provide value for an end-user/audience”
    14. 14. WHAT IS CONTENT?“In media production and publishing,content is information and experiencesthat may provide value for an end-user/audience”- wikipedia
    15. 15. WHAT IS CONTENT?
    16. 16. WHAT IS CONTENT?“Content is king”
    17. 17. WHAT IS CONTENT?“Content is king”- all internet marketers
    18. 18. WHAT IS CONTENT?
    19. 19. WHAT IS CONTENT?Traditionally, content is seen as text:
    20. 20. WHAT IS CONTENT?Traditionally, content is seen as text: web pages
    21. 21. WHAT IS CONTENT?Traditionally, content is seen as text: web pages product listings
    22. 22. WHAT IS CONTENT?Traditionally, content is seen as text: web pages product listings blog posts
    23. 23. WHAT IS CONTENT?Traditionally, content is seen as text: web pages product listings blog posts press releases
    24. 24. WHAT IS CONTENT?
    25. 25. WHAT IS CONTENT? As well as:
    26. 26. WHAT IS CONTENT? As well as: white-papers
    27. 27. WHAT IS CONTENT? As well as: white-papers forum discussions
    28. 28. WHAT IS CONTENT? As well as: white-papers forum discussions advice articles
    29. 29. WHAT IS CONTENT? As well as: white-papers forum discussions advice articles user comments
    30. 30. WHAT IS CONTENT?
    31. 31. WHAT IS CONTENT? But content is also:
    32. 32. VIDEOS
    33. 33. IMAGES
    34. 34. AUDIO
    35. 35. DOWNLOADS
    36. 36. GAMES
    37. 37. COMPETITIONS
    38. 38. WHY IS IT SO IMPORTANT?
    39. 39. WHY IS IT SO IMPORTANT?Without good content, you have don’t have much to offer
    40. 40. WHY IS IT SO IMPORTANT?Without good content, you have don’t have much to offer Your brand will struggle to stand out
    41. 41. WHY IS IT SO IMPORTANT?Without good content, you have don’t have much to offer Your brand will struggle to stand out You won’t find many new fans and followers
    42. 42. WHY IS IT SO IMPORTANT?
    43. 43. WHY IS IT SO IMPORTANT? Social media is all about building relationships whilst sharing and discussing content
    44. 44. WHY IS IT SO IMPORTANT? Social media is all about building relationships whilst sharing and discussing contentYour brand can be at the centre of this
    45. 45. WHY IS IT SO IMPORTANT? Social media is all about building relationships whilst sharing and discussing contentYour brand can be at the centre of thisAttract new fans and build loyalty with existing ones
    46. 46. YOUR CONTENT STRATEGY
    47. 47. CONTENT STRATEGY
    48. 48. CONTENT STRATEGYWhether you like it or not, you are a web publisher
    49. 49. CONTENT STRATEGYWhether you like it or not, you are a web publisherEither control and manage your content
    50. 50. CONTENT STRATEGYWhether you like it or not, you are a web publisherEither control and manage your content Or leave it up to fate
    51. 51. CONTENT STRATEGY
    52. 52. CONTENT STRATEGY Do you have one?
    53. 53. CONTENT STRATEGY Do you have one? Ask yourself...
    54. 54. YOUR WEBSITE
    55. 55. YOUR WEBSITEWhy does your website exist?
    56. 56. YOUR WEBSITEWhy does your website exist?What do you want to accomplish?
    57. 57. YOUR WEBSITEWhy does your website exist?What do you want to accomplish? How do you define success?
    58. 58. YOUR WEBSITEWhy does your website exist?What do you want to accomplish? How do you define success? Always keep this in mind
    59. 59. YOUR ORGANISATION
    60. 60. YOUR ORGANISATIONCan you produce good content?
    61. 61. YOUR ORGANISATIONCan you produce good content?Do you have the resources to create stories/videos/images/etc?
    62. 62. YOUR ORGANISATIONCan you produce good content?Do you have the resources to create stories/videos/images/etc? Do you have buy-in from all departments?
    63. 63. YOUR VISITORS
    64. 64. YOUR VISITORSWho is the content aimed at?
    65. 65. YOUR VISITORSWho is the content aimed at? Who is your target market?
    66. 66. YOUR VISITORSWho is the content aimed at? Who is your target market?What do they find interesting?
    67. 67. YOUR VISITORSWho is the content aimed at? Who is your target market?What do they find interesting?What questions do they have?
    68. 68. YOUR VISITORS Who is the content aimed at? Who is your target market? What do they find interesting? What questions do they have?How do they get value from your site?
    69. 69. YOUR VISITORS
    70. 70. YOUR VISITORSWhat motivates your audience?
    71. 71. YOUR VISITORSWhat motivates your audience? What inspires them?
    72. 72. YOUR VISITORSWhat motivates your audience? What inspires them? What are their interests?
    73. 73. YOUR VISITORS What motivates your audience? What inspires them? What are their interests?Do competing sites take care of these?
    74. 74. YOUR VISITORS
    75. 75. YOUR VISITORSWhat de-motivates my audience?
    76. 76. YOUR VISITORSWhat de-motivates my audience? What are they worried about?
    77. 77. YOUR VISITORSWhat de-motivates my audience? What are they worried about? What problems do they have?
    78. 78. YOUR VISITORS What de-motivates my audience? What are they worried about? What problems do they have?Do competing sites take care of these?
    79. 79. FINDING THE NEED
    80. 80. FINDING THE NEEDResearch what people are already looking for:
    81. 81. FINDING THE NEEDResearch what people are already looking for: Q&A sites
    82. 82. FINDING THE NEEDResearch what people are already looking for: Q&A sites Blogs
    83. 83. FINDING THE NEEDResearch what people are already looking for: Q&A sites Blogs Discussions
    84. 84. RECYCLING CONTENT
    85. 85. RECYCLING CONTENT Use existing content
    86. 86. RECYCLING CONTENT Use existing contentCan offline content be brought online?
    87. 87. RECYCLING CONTENT Use existing contentCan offline content be brought online? Re-package and re-distribute failed campaigns
    88. 88. USING SOCIAL MEDIA
    89. 89. SOCIAL MEDIA
    90. 90. SOCIAL MEDIA“First you have to have greatcontent...then you need to tell peopleabout it”
    91. 91. SOCIAL MEDIA“First you have to have greatcontent...then you need to tell peopleabout it”-Matt Cutts, Head of Webspam atGoogle
    92. 92. BLOGGING
    93. 93. BLOGGINGSocial media starts at home - blog before anything else
    94. 94. BLOGGING Social media starts at home - blog before anything elseWrite about industry & company news, create advice articles
    95. 95. BLOGGING Social media starts at home - blog before anything elseWrite about industry & company news, create advice articles Be informative, controversial, funny
    96. 96. BLOGGING
    97. 97. BLOGGINGUsers will trust you more and see you as an authority
    98. 98. BLOGGINGUsers will trust you more and see you as an authority It will be easier to attract and retain visitors
    99. 99. BLOGGINGUsers will trust you more and see you as an authority It will be easier to attract and retain visitorsPeople will distribute your messages
    100. 100. DOMINATE YOUR NICHE
    101. 101. DOMINATE YOUR NICHESocial media isn’t just about the big sites (Facebook, Twitter, etc)
    102. 102. DOMINATE YOUR NICHESocial media isn’t just about the big sites (Facebook, Twitter, etc)Look for smaller, niche communities
    103. 103. DOMINATE YOUR NICHESocial media isn’t just about the big sites (Facebook, Twitter, etc)Look for smaller, niche communitiesIndustry blogs, forums & news sites
    104. 104. SOCIAL PROMOTION
    105. 105. SOCIAL PROMOTIONViral rarely happens by accident - promote everything
    106. 106. SOCIAL PROMOTION Viral rarely happens by accident - promote everythingCross pollinate - different people use different sites
    107. 107. SOCIAL PROMOTION Viral rarely happens by accident - promote everythingCross pollinate - different people use different sites Be consistent
    108. 108. SOCIAL PROMOTION
    109. 109. SOCIAL PROMOTIONFind other blogs that can carry a guest blog post or you can comment on
    110. 110. HOW IT FITS TOGETHER
    111. 111. HOW IT FITS TOGETHER You have a new attraction
    112. 112. HOW IT FITS TOGETHER You have a new attractionRather than just write about it on your site, your strategy could look like...
    113. 113. Keyword-rich webpage
    114. 114. Keyword-rich webpage 
    115. 115. Keyword-rich webpage  Press release
    116. 116. Keyword-rich webpage  Press release 
    117. 117. Keyword-rich webpage  Press release Keyword-rich blog post (on-site)
    118. 118. Keyword-rich webpage  Press release Keyword-rich blog post (on-site) 
    119. 119. Keyword-rich webpage  Press release  Keyword-rich blog post (on-site) Tweet about web page and blog post
    120. 120. Keyword-rich webpage  Press release  Keyword-rich blog post (on-site) Tweet about web page and blog post 
    121. 121. Keyword-rich webpage  Press release  Keyword-rich blog post (on-site) Tweet about web page and blog post  Promotional blog posts (off-site)
    122. 122. Keyword-rich webpage  Press release  Keyword-rich blog post (on-site) Tweet about web page and blog post  Promotional blog posts (off-site) 
    123. 123. Keyword-rich webpage  Press release  Keyword-rich blog post (on-site) Tweet about web page and blog post  Promotional blog posts (off-site)  Email to customer list
    124. 124. Keyword-rich webpage  Press release  Keyword-rich blog post (on-site) Tweet about web page and blog post  Promotional blog posts (off-site)  Email to customer list 
    125. 125. Facebook page promotion
    126. 126. Facebook page promotion 
    127. 127. Facebook page promotion Behind the scenes video on YouTube
    128. 128. Facebook page promotion Behind the scenes video on YouTube 
    129. 129. Facebook page promotion Behind the scenes video on YouTube  Behind the scenes photos on Flickr
    130. 130. Facebook page promotion Behind the scenes video on YouTube  Behind the scenes photos on Flickr 
    131. 131. Facebook page promotion Behind the scenes video on YouTube  Behind the scenes photos on Flickr  Tweet about the video & images
    132. 132. Facebook page promotion Behind the scenes video on YouTube  Behind the scenes photos on Flickr  Tweet about the video & images 
    133. 133. Facebook page promotion Behind the scenes video on YouTube  Behind the scenes photos on Flickr  Tweet about the video & images  Answer questions on blogs
    134. 134. Facebook page promotion Behind the scenes video on YouTube  Behind the scenes photos on Flickr  Tweet about the video & images  Answer questions on blogs 
    135. 135. Facebook page promotion Behind the scenes video on YouTube  Behind the scenes photos on Flickr  Tweet about the video & images  Answer questions on blogs  Join discussions on forums
    136. 136. BROOKLYN MUSEUM
    137. 137. BROOKLYN MUSEUM Brooklyn Museum uses behind-the-scenes content to draw in visitors and then encourages them to add to it
    138. 138. BROOKLYN MUSEUM Brooklyn Museum uses behind-the-scenes content to draw in visitors and then encourages them to add to it “We want to engage with our community”
    139. 139. SEO BENEFITS
    140. 140. SEO
    141. 141. SEO“Provide unique and relevant contentthat gives users a reason to visit yoursite...create a useful, information richsite”
    142. 142. SEO“Provide unique and relevant contentthat gives users a reason to visit yoursite...create a useful, information richsite”- Google
    143. 143. SEO
    144. 144. SEOGoogle is constantly looking for content to show to users
    145. 145. SEOGoogle is constantly looking for content to show to users Creating content isn’t enough
    146. 146. SEOGoogle is constantly looking for content to show to users Creating content isn’t enoughYou need to optimise it, so it shows in the right search results
    147. 147. SEO
    148. 148. SEOBlogging allows you to quickly create keyword rich content
    149. 149. SEOBlogging allows you to quickly create keyword rich contentFresh content keeps Google returning
    150. 150. SEO Blogging allows you to quickly create keyword rich content Fresh content keeps Google returningComments increase your ‘long-tail’ reach
    151. 151. SEO
    152. 152. SEO“Highly specific multi-word phrases tendto be far easier to rank for than themore generic single or double keywordphrases”
    153. 153. SEO“Highly specific multi-word phrases tendto be far easier to rank for than themore generic single or double keywordphrases”- Wordtracker
    154. 154. KEYWORD RESEARCH
    155. 155. KEYWORD RESEARCHFind ‘long-tail’ opportunities in your area
    156. 156. KEYWORD RESEARCHFind ‘long-tail’ opportunities in your area Use the Google Keyword Tool
    157. 157. KEYWORD RESEARCHFind ‘long-tail’ opportunities in your area Use the Google Keyword Tool and your Analytics data
    158. 158. LINK-BAIT
    159. 159. LINK-BAITIn-bound links are critical to high search engine rankings
    160. 160. LINK-BAITIn-bound links are critical to high search engine rankings Great content generates its own links
    161. 161. LINK-BAITIn-bound links are critical to high search engine rankings Great content generates its own links Contextual links more likely
    162. 162. SEO & SOCIAL
    163. 163. SEO & SOCIAL“Social metrics are well correlated withhigher rankings”
    164. 164. SEO & SOCIAL“Social metrics are well correlated withhigher rankings”- Rand Fishkin, SEOmoz
    165. 165. SEO & SOCIAL
    166. 166. SEO & SOCIALSites like Facebook and Twitter are influencing SEO
    167. 167. SEO & SOCIAL Sites like Facebook and Twitter are influencing SEORe-tweets, Likes, shares and +1’s are pushing sites up the results
    168. 168. SEO & SOCIAL Sites like Facebook and Twitter are influencing SEORe-tweets, Likes, shares and +1’s are pushing sites up the results Search & Social are combined
    169. 169. USER GENERATED CONTENT
    170. 170. DON’T FORGET UGC
    171. 171. DON’T FORGET UGCUser Generated Content is important
    172. 172. DON’T FORGET UGCUser Generated Content is importantNo cost, but good for SEO and Social
    173. 173. DON’T FORGET UGCUser Generated Content is importantNo cost, but good for SEO and SocialHow are you developing UGC on your web properties?
    174. 174. ENCOURAGE UGC
    175. 175. ENCOURAGE UGC Reviews
    176. 176. ENCOURAGE UGC Reviews Check-ins
    177. 177. ENCOURAGE UGC Reviews Check-ins Image uploads
    178. 178. ENCOURAGE UGC Reviews Check-ins Image uploads Competitions
    179. 179. ENCOURAGE UGC Reviews Check-ins Image uploads Competitions Forum posts
    180. 180. ENCOURAGE UGC Reviews Check-ins Image uploads Competitions Forum posts Blog comments
    181. 181. SO...
    182. 182. YOU NEED TO
    183. 183. YOU NEED TOFind out what your market is interested in
    184. 184. YOU NEED TOFind out what your market is interested in Create content that answers their questions
    185. 185. YOU NEED TOFind out what your market is interested in Create content that answers their questions Make text-based content keyword rich
    186. 186. YOU NEED TO
    187. 187. YOU NEED TOPlan how to distribute your content
    188. 188. YOU NEED TO Plan how to distribute your contentEngage in discussions and link back to your content
    189. 189. YOU NEED TO Plan how to distribute your contentEngage in discussions and link back to your contentTry to get visitors to add to your content
    190. 190. ANY QUESTIONS?
    191. 191. ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs

    ×