CIM Digital Bootcamp PPC Feb 2012

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Pay Per Click presentation for the Chartered Institute of Marketing's Wales Digital Bootcamp, Llanelli, February 2012. …

Pay Per Click presentation for the Chartered Institute of Marketing's Wales Digital Bootcamp, Llanelli, February 2012.

What PPC is, how it works, why businesses use it, the main things to remember with Google AdWords and a couple of things to test out.

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Transcript

  • 1. CIM PAY PER CLICK PRESENTATION February 2012
  • 2. WHAT IS PAY PER CLICK?
  • 3. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise
  • 4. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise Adverts on...
  • 5. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise Adverts on... search engines
  • 6. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise Adverts on... search engines blogs, forums, news sites
  • 7. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise Adverts on... search engines blogs, forums, news sites social platforms
  • 8. WHY USE PAY PER CLICK?
  • 9. WHY USE PAY PER CLICK? Very targeted
  • 10. WHY USE PAY PER CLICK? Very targeted High conversion rates
  • 11. WHY USE PAY PER CLICK? Very targeted High conversion rates Scalable
  • 12. WHY USE PAY PER CLICK? Very targeted High conversion rates Scalable Quick set-up
  • 13. THINGS TO REMEMBER
  • 14. THINGS TO REMEMBER 1: Use all match types
  • 15. KEYWORD MATCHES
  • 16. KEYWORD MATCHES Broad
  • 17. KEYWORD MATCHES Broad “Phrase”
  • 18. KEYWORD MATCHES Broad “Phrase” [Exact]
  • 19. KEYWORD MATCHES Broad “Phrase” [Exact] +Modified +Broad +Match
  • 20. NEGATIVE KEYWORDS
  • 21. RECENT EXAMPLES
  • 22. RECENT EXAMPLESHotel paying for 514 job seekers
  • 23. RECENT EXAMPLESHotel paying for 514 job seekersSolicitor paying for Rugby fans
  • 24. RECENT EXAMPLES Hotel paying for 514 job seekers Solicitor paying for Rugby fansChemicals company paying for .jpg searches
  • 25. THINGS TO REMEMBER
  • 26. THINGS TO REMEMBER 2: Split test your adverts
  • 27. EVEN ROTATION
  • 28. THINGS TO REMEMBER
  • 29. THINGS TO REMEMBER 3: Use keywords in adverts
  • 30. THINGS TO TEST
  • 31. THINGS TO TEST1: Test out ad extensions
  • 32. LOCATION EXTENSION
  • 33. PRODUCT EXTENSION
  • 34. SITELINKS
  • 35. CALL EXTENSION
  • 36. SELLER RATINGS
  • 37. THINGS TO TEST
  • 38. THINGS TO TEST2: Test out Keyword Insertion
  • 39. KEYWORD INSERTION
  • 40. BUT DON’T ABUSE IT...
  • 41. ANY QUESTIONS?
  • 42. ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs