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CIM PAY PER CLICK  PRESENTATION    February 2012
WHAT IS PAY PER CLICK?
WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise
WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise          Adverts on...
WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise          Adverts on...         search engines
WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise          Adverts on...         search engines    blogs, forums, ne...
WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise          Adverts on...         search engines    blogs, forums, ne...
WHY USE PAY PER CLICK?
WHY USE PAY PER CLICK?       Very targeted
WHY USE PAY PER CLICK?         Very targeted     High conversion rates
WHY USE PAY PER CLICK?         Very targeted     High conversion rates           Scalable
WHY USE PAY PER CLICK?         Very targeted     High conversion rates           Scalable         Quick set-up
THINGS TO REMEMBER
THINGS TO REMEMBER   1: Use all match types
KEYWORD MATCHES
KEYWORD MATCHES      Broad
KEYWORD MATCHES      Broad     “Phrase”
KEYWORD MATCHES      Broad     “Phrase”     [Exact]
KEYWORD MATCHES         Broad        “Phrase”         [Exact] +Modified +Broad +Match
NEGATIVE KEYWORDS
RECENT EXAMPLES
RECENT EXAMPLESHotel paying for 514 job seekers
RECENT EXAMPLESHotel paying for 514 job seekersSolicitor paying for Rugby fans
RECENT EXAMPLES Hotel paying for 514 job seekers  Solicitor paying for Rugby fansChemicals company paying for .jpg        ...
THINGS TO REMEMBER
THINGS TO REMEMBER  2: Split test your adverts
EVEN ROTATION
THINGS TO REMEMBER
THINGS TO REMEMBER  3: Use keywords in adverts
THINGS TO TEST
THINGS TO TEST1: Test out ad extensions
LOCATION EXTENSION
PRODUCT EXTENSION
SITELINKS
CALL EXTENSION
SELLER RATINGS
THINGS TO TEST
THINGS TO TEST2: Test out Keyword Insertion
KEYWORD INSERTION
BUT DON’T ABUSE IT...
ANY QUESTIONS?
ANY QUESTIONS?              Visit:      LibertyMarketing.co.uk             Connect:uk.LinkedIn.com/in/MrGarethMorgan      ...
CIM Digital Bootcamp PPC Feb 2012
CIM Digital Bootcamp PPC Feb 2012
CIM Digital Bootcamp PPC Feb 2012
CIM Digital Bootcamp PPC Feb 2012
CIM Digital Bootcamp PPC Feb 2012
CIM Digital Bootcamp PPC Feb 2012
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CIM Digital Bootcamp PPC Feb 2012

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Pay Per Click presentation for the Chartered Institute of Marketing's Wales Digital Bootcamp, Llanelli, February 2012.

What PPC is, how it works, why businesses use it, the main things to remember with Google AdWords and a couple of things to test out.

Published in: Business, Technology, Design
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  • Transcript of "CIM Digital Bootcamp PPC Feb 2012"

    1. 1. CIM PAY PER CLICK PRESENTATION February 2012
    2. 2. WHAT IS PAY PER CLICK?
    3. 3. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise
    4. 4. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise Adverts on...
    5. 5. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise Adverts on... search engines
    6. 6. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise Adverts on... search engines blogs, forums, news sites
    7. 7. WHAT IS PAY PER CLICK?The ‘normal’ way we now advertise Adverts on... search engines blogs, forums, news sites social platforms
    8. 8. WHY USE PAY PER CLICK?
    9. 9. WHY USE PAY PER CLICK? Very targeted
    10. 10. WHY USE PAY PER CLICK? Very targeted High conversion rates
    11. 11. WHY USE PAY PER CLICK? Very targeted High conversion rates Scalable
    12. 12. WHY USE PAY PER CLICK? Very targeted High conversion rates Scalable Quick set-up
    13. 13. THINGS TO REMEMBER
    14. 14. THINGS TO REMEMBER 1: Use all match types
    15. 15. KEYWORD MATCHES
    16. 16. KEYWORD MATCHES Broad
    17. 17. KEYWORD MATCHES Broad “Phrase”
    18. 18. KEYWORD MATCHES Broad “Phrase” [Exact]
    19. 19. KEYWORD MATCHES Broad “Phrase” [Exact] +Modified +Broad +Match
    20. 20. NEGATIVE KEYWORDS
    21. 21. RECENT EXAMPLES
    22. 22. RECENT EXAMPLESHotel paying for 514 job seekers
    23. 23. RECENT EXAMPLESHotel paying for 514 job seekersSolicitor paying for Rugby fans
    24. 24. RECENT EXAMPLES Hotel paying for 514 job seekers Solicitor paying for Rugby fansChemicals company paying for .jpg searches
    25. 25. THINGS TO REMEMBER
    26. 26. THINGS TO REMEMBER 2: Split test your adverts
    27. 27. EVEN ROTATION
    28. 28. THINGS TO REMEMBER
    29. 29. THINGS TO REMEMBER 3: Use keywords in adverts
    30. 30. THINGS TO TEST
    31. 31. THINGS TO TEST1: Test out ad extensions
    32. 32. LOCATION EXTENSION
    33. 33. PRODUCT EXTENSION
    34. 34. SITELINKS
    35. 35. CALL EXTENSION
    36. 36. SELLER RATINGS
    37. 37. THINGS TO TEST
    38. 38. THINGS TO TEST2: Test out Keyword Insertion
    39. 39. KEYWORD INSERTION
    40. 40. BUT DON’T ABUSE IT...
    41. 41. ANY QUESTIONS?
    42. 42. ANY QUESTIONS? Visit: LibertyMarketing.co.uk Connect:uk.LinkedIn.com/in/MrGarethMorgan Follow: @LibertySEOs
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