Apple products

APPLE INC .

What is Apple Inc.?
Apple Inc. is an American multinational corporation
Design electronics and computer software
As of January of 2010, the company operates 283 retail stores
9 of which are out of the country
As of 2010, company is one of the largest technological corporations in the world

History of Apple Inc.
Founded in April 1 st 1976
Cupertino, California
Steve Jobs
Steve Wozniak
Ronald Wayne
Company was made to make..
Computer Software and Hardware
Consumer electronics
Digital distribution

Apples Logo Apples first logo features Issac Newton under a fabled Apple Tree It was then replaced with the rainbow bitten apple in 1976 and lasted until 1998 The most recent logo which replaced the rainbow apple is a monochromic same bitten apple

Early Years With Apple
Apples first product was the Apple I
Hand built
Went on sale in July of 1976
Market priced $666.66
Product was made by Jobs, Wozniak and Wayne
Apple was the incorporated in Jan. of 1977
Wayne sold his share of his company to jobs and Wozniak for $800

Early Years Cont’d
On April 161977 the Apple II was introduced
It was unique and different from its major rivals at the time (TRS-80 and Commodore PCT)
Colored graphics
open architecture
By the end of the 1970’s, Apple had a staff of computer designers and a production line

Early Years Cont’d
In May 1980, the Apple III was introduced in attempt to compete with Microsoft and IBM
In December of 1980, Apple launched the public offering of its stock
When it went public, it created more millionaires than any company in history

Apple Lisa
Personal computer sold in early 1980’s
First personal computer sold to public with a GUI
Extreme failure due to limited software titles and high price tag
In 1982- Due to fighting Steve jobs was kicked off the Apple Lisa project and went on to the low cost computer project of the Macintosh!

Macintosh
Designed in 1984
Sold very strong in the beginning but because of its high price, total consumption was low

1986-1993: Rise
After the Macintosh Portable’s low success rate, Apple learned several lessons on what to do differently
In 1991, Apple introduced the PowerBook
During this time, Apple experimented with many other products
Cameras, portable CD speakers, TV and video counsels
All of these products were “too little too late” for Apple due to their market share and stock price slide
In 1990, the Macintosh LC was released

PowerBook & Macintosh LC
PowerBook
7lbs with 3 hour battery
The success of the power book led to a
dramatically increasing revenue
Macintosh LC
First affordable, color-capable Macintosh
Made fairly basic to keep the prices down

1994-1997
Throughout these years, Apple continued to reinvent new software's that could be installed and used on the Macintosh computers
In 1997, Steve Jobs announced Apple would join Microsoft to released new versions of Microsoft office
November 10 th 1997, Apple introduced the Apple Store where consumers could browse and purchase Apples newest products.

1998-2005
August 15 th 1998 Apple introduced the new all in one computer reminisce of the iMac
May 2001, Apple opened more Apple retail stores, including in Virginia and California
That same year, Apples iPod was designed which came to be a huge success

iMac and iPod
iMac
desktop featured modern technology and unique design with more software including iMovie and final cut pro
Newer improved version of the Macintosh LC
iPod
Very successful
Portable digital audio player
Over 100 million units were sold in the first six years

Apple iTunes Store
Offered online downloads
Service quickly became market leader un online music services
By June 2008, there were over 5 billion downloads
Each song for $0.99
In 2003, Apple iTunes store was opened

2005-2007:Intel Transition
January 2006- Mac book Pro and iMac became the first Apple products sold with Intel’s Core Duo
Same year, the PowerMac, iBook and PowerBook were retired and replaced with Mac Pro, Mac Book, Mac Book Pro.
During this time, Apples success was soaring and its market cap surpassed that of Dell’s

2007- Present
Period of time known as the Mobile Consumer Electronics Era
January 2007, Jobs announced that Apple’s logo name would be changed from Apple Computers to Apple Inc., due to the that fact they no longer only produced computers
After this, the iPhone and Apple TV were created in July of 2007, Apple introduced the App. World
to iTunes, to sell applications to the iPhone and iTouch

2007-Present
Throughout these years, new and improved versions and different sizes of the iPod were introduced
Includes iPod nano, Shuffle, classic, touch and video
After hearing many rumors of the new creation, on April 3 rd 2010, Apples newest product the iPad was launched in the U.S.
Sold 300,000 units that day
500,000 that same week

The End!

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Apple products

by MrG on Jun 07, 2010

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