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Apple products Apple products Presentation Transcript

  • APPLE INC .
  • What is Apple Inc.?
    • Apple Inc. is an American multinational corporation
    • Design electronics and computer software
    • As of January of 2010, the company operates 283 retail stores
      • 9 of which are out of the country
    • As of 2010, company is one of the largest technological corporations in the world
  • History of Apple Inc.
    • Founded in April 1 st 1976
    • Cupertino, California
      • Steve Jobs
      • Steve Wozniak
      • Ronald Wayne
    • Company was made to make..
        • Computer Software and Hardware
        • Consumer electronics
        • Digital distribution
  • Apples Logo Apples first logo features Issac Newton under a fabled Apple Tree It was then replaced with the rainbow bitten apple in 1976 and lasted until 1998 The most recent logo which replaced the rainbow apple is a monochromic same bitten apple
  • Early Years With Apple
    • Apples first product was the Apple I
      • Hand built
      • Went on sale in July of 1976
      • Market priced $666.66
    • Product was made by Jobs, Wozniak and Wayne
    • Apple was the incorporated in Jan. of 1977
      • Wayne sold his share of his company to jobs and Wozniak for $800
  • Early Years Cont’d
    • On April 161977 the Apple II was introduced
      • It was unique and different from its major rivals at the time (TRS-80 and Commodore PCT)
        • Colored graphics
      • open architecture
    • By the end of the 1970’s, Apple had a staff of computer designers and a production line
  • Early Years Cont’d
    • In May 1980, the Apple III was introduced in attempt to compete with Microsoft and IBM
    • In December of 1980, Apple launched the public offering of its stock
    • When it went public, it created more millionaires than any company in history
  • Apple Lisa
    • Personal computer sold in early 1980’s
    • First personal computer sold to public with a GUI
      • Extreme failure due to limited software titles and high price tag
    • In 1982- Due to fighting Steve jobs was kicked off the Apple Lisa project and went on to the low cost computer project of the Macintosh!
  • Macintosh
    • Designed in 1984
    • Sold very strong in the beginning but because of its high price, total consumption was low
  • 1986-1993: Rise
    • After the Macintosh Portable’s low success rate, Apple learned several lessons on what to do differently
    • In 1991, Apple introduced the PowerBook
    • During this time, Apple experimented with many other products
        • Cameras, portable CD speakers, TV and video counsels
    • All of these products were “too little too late” for Apple due to their market share and stock price slide
    • In 1990, the Macintosh LC was released
  • PowerBook & Macintosh LC
    • PowerBook
      • 7lbs with 3 hour battery
      • The success of the power book led to a
      • dramatically increasing revenue
    • Macintosh LC
      • First affordable, color-capable Macintosh
      • Made fairly basic to keep the prices down
  • 1994-1997
    • Throughout these years, Apple continued to reinvent new software's that could be installed and used on the Macintosh computers
    • In 1997, Steve Jobs announced Apple would join Microsoft to released new versions of Microsoft office
    • November 10 th 1997, Apple introduced the Apple Store where consumers could browse and purchase Apples newest products.
  • 1998-2005
    • August 15 th 1998 Apple introduced the new all in one computer reminisce of the iMac
    • May 2001, Apple opened more Apple retail stores, including in Virginia and California
    • That same year, Apples iPod was designed which came to be a huge success
  • iMac and iPod
    • iMac
      • desktop featured modern technology and unique design with more software including iMovie and final cut pro
      • Newer improved version of the Macintosh LC
    • iPod
      • Very successful
      • Portable digital audio player
      • Over 100 million units were sold in the first six years
  • Apple iTunes Store
      • Offered online downloads
      • Service quickly became market leader un online music services
      • By June 2008, there were over 5 billion downloads
      • Each song for $0.99
    • In 2003, Apple iTunes store was opened
  • 2005-2007:Intel Transition
    • January 2006- Mac book Pro and iMac became the first Apple products sold with Intel’s Core Duo
    • Same year, the PowerMac, iBook and PowerBook were retired and replaced with Mac Pro, Mac Book, Mac Book Pro.
    • During this time, Apples success was soaring and its market cap surpassed that of Dell’s
  • 2007- Present
    • Period of time known as the Mobile Consumer Electronics Era
    • January 2007, Jobs announced that Apple’s logo name would be changed from Apple Computers to Apple Inc., due to the that fact they no longer only produced computers
    • After this, the iPhone and Apple TV were created in July of 2007, Apple introduced the App. World
    • to iTunes, to sell applications to the iPhone and iTouch
  • 2007-Present
    • Throughout these years, new and improved versions and different sizes of the iPod were introduced
      • Includes iPod nano, Shuffle, classic, touch and video
    • After hearing many rumors of the new creation, on April 3 rd 2010, Apples newest product the iPad was launched in the U.S.
      • Sold 300,000 units that day
      • 500,000 that same week
  • The End!