The slides for my minor project pitch for my

1. Gigabit
Building Blocks Between Gigs and Slots
Ashley Firth - BAIMP3 - Minor Pitch

2. What is it?
Gigabit is a web application that helps match up artists with
promoters in order to fill empty slots in concerts, by allowing
artists to advertise exactly when they are free to play.

3. Why make it?
1) To bring music promoters and artists together in order to
streamline the process of creating gigs and finding new
musical talent.
2) To see if I want to pursue a career in development.
3) To show off to prospective employers.

4. Research
Why it’s worth making...

5. Audience Research
1) Promoters - E-Mail Conversations
“The calendar idea seems great, anyone Robin - Evacuate:Promote
who can solve the last minute band
dilemma is a hero in my books.
Adam - Viper Promotions
“I think this will be a great tool… Good
luck i'd love to see the finished
product.”

6. Audience Research
2) Band Survey
9% 18% How difficult do you find it to find places to perform live?
Easy
Fairly Easy - Shows a need to establish a firmer connection
Problematic between artists and promoters
73% V. Difficult
8% 17% How often do you update your profile on social networking sites at the
moment?
17%
- Gives purpose to the interactive calendar
17% 42%
Daily Weekly Fortnightly Monthly Hardly Ever

7. Primary Research - Interviews
Video Here

8. Concept Research
Costs
API Vague
Context

10. Platform Research
Knowledge is in PHP, but I researched other platforms:
Concrete5 Wordpress Drupal CakePHP Zend
Conclusion
Decided to hard-code the project myself in PHP.
I will then refactor with OOP, using MVC structure.
Technical specifications can be found in documentation.

11. The Prototype
Video Here

12. The Anatomy of the Application

13. Audience Research
3) Public Survey
9% What do you think is the main thing that stops you going to more
27% gigs than you currently do?
Advertisement
Cost of Gigs - Shows an additional audience in the public
64% Loud Noise
If you knew about more unsigned concerts, do you think you would 27%
attend more?
Yes
- Supports the above notion No 73%

14. Implementation
How to get it to people...

15. Risk Assessment
Since
creating
the
idea,
I
have
kept
mindful
of
the
various
factors
that
could
jeopardise
the
success
of
the
project,

16. Deployment Strategy
1) Soft Release (Alpha Testing) - 9th January-6th February
- Being deployed in Southampton
- Gain a first wave of users, populate the site, gain feedback
2) Easter Tour/Print Campaign (Beta Testing) - 2nd April-14th April
- Sponsoring a UK wide tour along with Robin Henderson
- At least 6 cities confirmed (potentially 10)
- Meet with promoters. Print campaign, advertise to artists and public

17. Planning
How am I going to get it done?

18. Plan for the year

19. November 12th - Working calendar & Search
December 20th - Alpha finished
December 13th - Full working message center
March 5th - Beta finished
December 20th - Working Profile Pages (photo, and
April 1st - API finalised
audio)
May 9th - Final Submission
January 2nd - Integration with Facebook for events

20. So who’s working on it?
1) Designer - Aleece Burgess
2) Developer - Tim Stone
3) Promotion - Robin Henderson

21. Thank you for listening
I look forward to answering your questions...