How to set up RSS and feeds And what is a Feed?! According to Typepad, a feed is, “A feed is an easy way for readers to stay current with blogs and news content using a feed reader [for example Google Reader.” This enables readers to not have to check your blog to find out if there have been any new posts. Instead, their feed reader will inform them that there has been a new post, saving them time and guaranteeing that they stay up-to-date with your blog! But don’t worry, these reads still count towards your reader statistics!