2. GROUP Hypothetical Question
You have asked a band to play at your gig on a Friday night in
November in Brisbane via email and have had no correspondance
with the band since asking them in August of the same year.
Three weeks out from the gig, you contact the band after learning
that they have another gig that same weekend in Brisbane as a
support for a global act on the Saturday night at a much larger
venue then what you have booked for the Friday gig.
The venue you have booked is not happy because they fear that
they may not make enough money via the bar to cover costs.
The band doesn’t want to cancel the Saturday night gig.
What would you do?
3. Perspectives: Promoter, Band, Venue
Promoter: You think you’re got the best gig ever and
everyone is going to love your awesome event from the
bands to the punters to the venue to the media.
Band: Most of the time, it’s just a gig, just another part of
the job for them. If you’re promoting and there’s less $ to
be made than if they did their own show then the effort they
put in can be reduced.
Venue: Doesn’t really care, as it gets music non stop. At
the end of the day most venues do care about supporting
bands but they need to make money from the bar-that is
the number one issue for them to survive.
4. Things to consider in booking a venue
What does it mean to ‘book’ a venue?
What venue do you want to book?
Why am I booking THIS venue? Location? Brand/Name?/Low
fees? Do they make posters for you?/Disability access?/Cheap
bar prices?/Riders for bands?/Good public transport or parking
What type of night do I want to put together? Theme?
How many artists should you book? 2, 3, 4?
How to contact the venue and following up and what happens
when you’re at the venue- who to talk to.
What will the venue want you to have ready.
5. What will the venue require from you to book
a gig. Questions they’ll ask you.
What date do you want to book and other dates you might have
Have you booked here before? New owners/change of bookers
Where have you booked gigs before?
How many artists you have playing
Where those bands have played before
What the fees are for this venue. I.e. $2.50 p/h
How much you want to charge for tickets and where you want to
sell them through
6. Questions the venue will ask you cont’d
The booking agreement/venue contract
What is required from you in terms of OWHS, Sound engineers,
How many punters they can each hypothetically bring to the gig.
A requirement that they must at least bring 30 or so is a general
Are the bands playing anywhere else in the area 2 weeks before
and 1 week after your gig.
What rider you require (generally sorted 1 week out from show)
Posters x 50-100 + replenishment stock closer to gig
Picture or gig image for their website/social media
All links to bands social media/music sites
7. How to make a venue booking
Face to face would be ideal but email/phone is usually the
way it works.
Research the venue first to know that your genre fits in with
Call (instant) rather than email (1-2 days). Follow up but
don’t be harassing. Move on if no response.
Be professional and polite but be upfront that this is your first
gig putting on a show at this venue so you might need some
Have all of your information for your gig in front of you and
ready to email the venue.
Have a few other tentative dates around the same time in
mind if your date is not available.
8. Venue Booking Sample Script
Call venue. Have all information/research in front of you.
Hi, I’m (your name) from (your booking business) and I’m hoping to be
able to speak to (venue owner/booking agent) about running a gig at
Now, you’re either speaking with that person or they’re patching you
through to them.
Hi, I’m looking to book (how many bands/name of bands/type of
show/expected rough numbers) on (day, date, time) could you advise
me if you have that date available and if not if there were any other
available dates around that time and what I would need to do to book a
gig at your venue.
They will most likely then ask you about the business/your experience/
probably wont get a weekend
I have all of the information available to send you via email and this
includes the poster art, press release, band links, images etc.
My details are (your email, number)
Please and thank you x 1000
9. Groups: Booking Business Name
Split into groups of 3
Choose a genre that you all agree on to promote for
Decide on a serious music industry business name
for your group that will be used to book your bands
Make the following for your group:
Facebook, Twitter and any other social media sites
for your group that you wish. Sync these together.
Choose a logo/font or design one (not urgent or
applicable if you wish, but will look more professional)
Email address. (Gmail or Hotmail will suffice but an
info@... looks more professional) Try…
10. Venue Booking Guide
You are required to search and document a new venue each
week, answer these questions and:
Include the name of the venue
Include a photo of the venue
Include the venues contact details including phone, street
address, mailing address, website, social media sites, fax
number, email address
Include any history/notable facts about the venue/ kind of like a
bit of a bio but no more than a couple of sentences.
11. Brisbane Band List
Your job each week is to fill in the following on the class forum.
You are to do this twice for two different bands/artists. Include as
many responses as you can.
Find a local (Brisbane) band/artist
Post a photo of the artist/band
List the artist/bands’ links to social media such as Facebook,
MySpace etc..whatever you want to include
List the genre of the band/artist
List the bands location if known
List the amount of members in the band
Include their biography