Book Performance Venues
Promote Products and Services
PA Set Up
Things to Consider…….
Stage management, riders, transport/parking, contracts, set times, promotion,
poster design, ticket price, dates, disability access, dealing with politics/egos,
how much to pay a band, how much is a band worth?, door deals vs
guarantees, support slots, venue costs, what night of the week for a gig?, what
venue suits what music? Backstage passes, friends and family/guest lists, run
sheets, backline share, equipment storage/ music to play between sets, media
coverage, ticket giveaways, merch desk, sound engineers + costs, on sale
dates, art work, what are you selling?, all ages vs over 18, alcohol, staff, bands
selling tickets, band brand style, marketing/promotion, social media, contact
details, press kit/releases, photos, documentation, tax/accounting/budgeting,
professionalism/etiquette, touring, radio, event name, booking company name,
lighting/rigging, venue management, dealing with agents, splits for
management, agents fees, APRA fees, security, band management,
networking/elevator pitches, making promo videos, converting/sending files,
photography/photographers, filming, comfortable footwear, cleaning of
venue/toilets, venue choice, what genre for what venue?, stage design/set
up/props, how many free guests per band/per media-plus 1’s, what to include
on a gig poster, graphic designers, preparation/planning, professionalism,
making money from gigs, pay to play, start small, sending material to
press/radio etc., workplace health and safety, fold backs/monitors/audio etc.,
bar staff, when to start promotion, sound checks, accommodation/travel, tour
vans, lawyers, what to do when a band pulls out, plan B’s, Groupies/fans and
how to deal with them, wristbands, projector screens/images, following up and
following up again.
Assessment & Due Dates
1. Participation in class/group work
2. Band & Venue Directory
3. Gig: venue, performers, risk plans
4. Marketing: Promotional Strategies for gig
5. Audio: Setting up PA
Course Schedule: Booking Performance Venues. Week
Week 1: Course Overview/ Groups/ Assessment Structure/ Talks- What do you want
Week 2: Booking a Venue (Dates, ticket prices, how many bands?, set times, sound
check, who else is playing that week? Band bio’s, promotional material, door deals
vs. guarantees, )
Week 3: Booking a Band/Artist (What genre?, What type of night?, How to approach,
support slots, how much to pay the bands?, guest lists, ego’s/politics, extend
Week 4: Writing a Gig Contract. When things go bad….
Week 5: Financing a gig. Risk Assessments. How to plan a gig for cheap
Week 6: Graphic Design/Poster Art/Poster bills. Laws/costs/ways to minimize costs
Week 7: Venue Safety risk assessment. Disability access, what can go wrong?
Week 8: Running the gig (stage management, guest lists, stage design, backline,
managing egos/bands, staff, merch, riders, transport/parking, lighting/rigging,
Course Schedule: Promote Products and Services.
Week 9: Writing a Press Release
Week 10: Social Media ideas.
Week 11: Getting your gig in the press. Ticket giveaways and
reviews. Photo articles. Press workshop. How to handle an
interview with the press in person or over phone
Week 12: Budgeting for your promotion.
Week 13: Merch Ideas
Week 14: Selling tickets. Online vs. Physical. Bands/Punters
Week 15: EPK’s. Sonicbids etc.
Week 16: Getting your gig on radio. Interviews.
Course Overview: PA Set Up. Weeks 17-20
Week 17: Gigs/PA Set Up
Week 18: Gigs/PA Set Up
Week 19: PA Set Up/ Gig Review
Week 20: PA Set Up/ Gig Review
The week in music. Music stories from around the world
Q&A on topics/ Whole group discussions
In depth study/analysis of core topics
10.00-10.45AM (15 Minute Break)
Documentaries/Clips/Ideas/Visual time to inspire/educate
Group Work and Teacher/Student/Group time.
Core Beliefs for Booking Gigs
Start small scale/ Life Long Learning
Professionalism at all times
Use as least $$$ as possible
Treat it as a business not a hobby. Be careful not to mix
business with friendships. I.e. booking a mates band
because you like them. You have to think about your
audience, not yourself.
Planning/Preparation is key. Back up plan B’s.
Mistakes happen. Learn from them.
Network but don’t kiss ass
Take calculated risks
Think outside the box at all times….anything goes in the
Split into groups of 3
Choose a genre that you all agree on to promote
Decided on a serious music industry business name
for your group that will be used to book your bands
Make the following for your group:
Facebook, Twitter and any other social media sites
for your group that you wish.
Choose a logo/font or design one (not urgent or
applicable if you wish, but will look more
Email address. (Gmail or Hotmail will suffice but an
info@... looks more professional)
Venue Booking List
You are required to search and document a new venue each
week, answer these questions and
Include the name of the venue
Include a photo of the venue
Include the venues contact details including phone, address,
website, social media sites, fax number, email address
Brisbane Band/Artist list
Your job each week is to fill in the following on the class forum.
You are to do this twice for two different bands/artists. Include as
many responses as you can.
Find a local (Brisbane) band/artist
Post a photo of the artist/band
List the artist/bands’ links to social media such as Facebook,
MySpace etc..whatever you want to include
List the genre of the band/artist
List the bands location if known
List the amount of members in the band
Include their biography