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Running a Gig
 

Running a Gig

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    Running a Gig Running a Gig Presentation Transcript

    • BLAIR HUGHES 15/2/2013 PWS MUSIC BUSINESS MSIT TAFE 15/2/2013 RUNNING A GIG
    •  Event management is the application of project management to the creation and development of festivals, events and conferences.  Event management involves studying the intricacies of the brand, identifying the target audiences, devising the event concept, planning the logistics and co-ordinating the technical aspects before actually launching the event. Post event analysis and ensuring a return on investment have become significant drivers for the event industry.  The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organisations and interest groups will hold many events of some size in order to market themselves, build business relationships, raise money or celebrate. EVENT MANAGEMENT
    •  Before doing anything, have a think about why you want to organise the gig and what others involved will want to get out of the event .  As the organiser, understanding everyone’s motivations will make it easier for you achieve what you want, will be useful during negotiations and will ensure that everybody working on the gig wants to be there – so that ultimately you put on a good show. Here are some examples of objectives when planning a gig :  The band: To sell records, for audiences to hear their music, raise the band’s profile, more live performing experience and make cash  Agent or band manager: Raise the band’s profile and make cash  Promoter: Make money, build their reputation and a name for the event  Venue: Entertain existing customers, attract new customers, raise the venue’s profile and make money  Event student: Get event planning and management experience and make contacts  Charity fundraiser: Increase awareness of the organisation and raise money  Depending on the size of the event, you may be one or even three of those roles, but whoever you are, and whatever your reasons for putting on the gig, your main job is to put on an awesome event and exceed your audience’s expectations. If your audience is having a good time, they’re more likely to buy your CDs or raffle tickets, return to the venue for another event, look out for other events you’re organising and want to see you perform live again. WHY PLAN A GIG?
    • Events can be classified into four broad categories based on their purpose and objective:  Leisure events e.g. leisure sport, music, recreation.  Cultural events e.g. ceremonial, religious, art, heritage, and folklore.  Personal events e.g. weddings, birthdays, anniversaries.  Organizational events e.g. commercial, political, charitable, sales, product launch,expo. TYPES OF EVENTS
    •  What skills do event managers need?  Time Management  Good communication skills (verbal/written)  Respect and Honesty  Problem solving  Building interpersonal relationships  What else? Find two skills which are not mentioned above and be ready to talk about why they are important to have as an event manager. TASK 1: EVENT MANAGEMENT SKILLS
    •  Plans and executes the event.  Behind-the-scenes running the event.  The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation, client service. It is a multidimensional profession.  Event managers will need to source the following people and sort out these jobs: WHAT DO EVENT MANAGERS DO? Site surveyors Securing staff/volunteers Venue hire Press releases and publicity Bars and Food Stage Props Police Transport of artists Social Media Equipment/ Backline Artists Security Accommodation Sound & Lighting Posters Sourcing Riders Budgeting First aid/ OWHS Road crews Stationary/supplies
    • 1. Make Contacts and Networks (Go and see bands, plan a gig that would work for both parties, something to ‘brand’ and market!) 2. Book a Venue (Careful on dates!, Does your venue suit your artists?, Venue can be ANY THING!, Cost of hire? What equipment do they have (PA comprising mixing desk, amplifiers, microphones etc?), 6 weeks lead in time, capacity, sound engineer, insurance, APRA, fee’s- refer to box) 3. Book Artists (Choose bands that will put on a good live show, Availability -playing too often, similar sounds, look the part, sound good, 3 -4 bands, set times, headliner vs. supports, cost of bands, riders, change -overs, backline/equipment sharing, merch, tickets, music during breaks. contracts) 4. Posters (bands, cost, venue, date, time, what else to sell this event! B&W vs Colour, How many? Where can you put these up? Distribution) 5. Advertising, Publicity, PR, Social Media (Must have a story!, Print vs Digital vs Radio, Following up, Press releases, Advertising, Advertorial, street press, bands promoting show, competitions, ) 6. On the Night of the Gig (Guest list, Talk to everyone, be helpful, reviewers/photographers, Blutac, nikko pens and GAFFA TAPE!!! Enjoy the event) 7. After the Gig (Paying bands, settlement, GST/TAX) STEPS TO RUN A GIG
    •  Start small scale/ Life Long Learning  Professionalism at all times  Use as least $$$ as possible  Know your audience  Plan the END to START.  Lawyer Up  Treat it as a business not a hobby. Be careful not to mix business with friendships. I.e. booking a mates band because you like them. You have to think about your audience, not yourself.  Planning/Preparation is key. Back up plan B’s.  Mistakes happen. Learn from them.  Network but don’t kiss ass  Take calculated risks  Think GLOBALLY.  Don’t be a jerk as it’s a small industry.  Think outside the box at all times….anything goes in the music biz! CORE BELIEFS FOR BOOKING GIGS
    •  Split into groups of 3-4  Choose a genre that you all agree on to promote for our gig  Decide on a serious music industry business name for your group that will be used to book your bands and venue.  Choose a logo/font or design one (use DAFONT.COM)  Think about how you could promote your music event management business? TASK 3: WHAT IS YOUR EVENT GROUP NAME?
    •  Do some research into the cost of the following services you will need to run your gig:  How could you cut down on some of these costs but still be successful? TASK 2: COST OF SERVICES Posters Supports Rider Transport of artists Poster Distro Sound engineer Social Media Accommodation for bands Artists? Venue Hire Backline Publicity Portable Toilets Police What else?
    • Design a festival using YouTube or any music sites which includes:  A line up of 50 artists, but you can choose more!  Decided on your main headliners and work out which bands are mid range bands and then the lower range support bands.  Work out how much a ticket to this festival would cost.  Where is it going to take place and why?  What date? I.e summer/winter/day/night/one day- two days?  Will there be a theme? Think of colours, branding, styles that might go with this event? What would they be? What would your festival look, feel, smell, sound like?  What name will you give your festival/event?  What other elements will it have? Merch? Food/Drink? Signing Tents…what’s something else that is creative?  Use pens and paper to sketch out a rough idea of your ‘Ultimate Gig’. TASK 4: THE ULTIMATE GIG
    •  Research an event/festival/venue and identify the following:  What is the name of the festival/event or venue?  What is the capacity of the venue?  How much are tickets generally?  Where is the event/venue/festival located?  What type of music does the venue cater for? Name an artist that has played here  What arrangements does the venue provide for posters, sound engineering, publicity etc  Has the event had any OWHS issues?  Put this information into a PowerPoint including images and video. TASK 5: EVENT RESEARCH