(Expectations, Mobiles, Respect, Homework, Tasks)
Structure of this course week by week
Have worked as venue manager, artist manager, media
commentator, publicist, social media manager, filmmaker, door
person, roadie, tour manager/booker.
Hold degrees in Behavioral Studies and Education
Currently teach at Music Industry College. Previously taught in
England and Central QLD
Owned Brisbane Sounds since 2006
Have worked in event and venue management at The Zoo
Nightclub, Brisbane and The Hammersmith Apollo, London
Managed artists The Winnie Coopers and SEALS
Tour managed bands internationally to Europe and UK
Attended international music conferences in the UK and USA
Toured and promoted international artists to Brisbane
My Music Background
CUFCMP501A: Manage and exploit copyright
CUSMGT404A: Administer Artists Royalty Income
CUSPUR501A: Establish and Manage Recording
Diploma Course Subjects
Start a RECORD LABEL
Produce a COMPILATION album
Run a GIG to launch the compilation album and the record
Groups of 3-4
You will do everything from: Setting up a business, naming
your record label, naming your compilation album, deciding on
genres/mix, calling out through media for artists, negotiating
with artists, poster art, social media campaigns, Digital or
Physical release?, Marketing, Branding, Publicity and PR,
writing contracts, Managing budgets.
CUSIND501A: Apply Music Knowledge and Artistic
CUSMGT502A: Manage Artists and their Careers
CUSMGT503A: Develop Artists and Repertoire
CUSMKG501A: Manage the Promotion of Creative Acts
FNSORG501A: Develop and Manage a Budget
Diploma Course Subjects
MANAGE an artist/band individually
Plan a GIG for the artist/band
Plan a TOUR for the artist/band (3+ events)
Guide their career through planning of gigs, events,
promotion, PR, online (social media/website),
advertising, editorial, merchandise, liaising with
other artists, Choosing an artist/genre, Branding,
Initiative and enterprise
Planning and organising
Making Poster Art
Running Social Media
Promoting and Publicity
Making mixtape lists of music
Making meme’s, wordles, film and
Completing and producing Surveys,
Polls and Quizzes
Library sessions for research
Running a Record Label
Producing a recording
Manage an Artist
Book a Gig
Book a Tour
Run a Record Label
Produce a Compilation Album
Run a Gig to launch this
These assessments can overlap. I.e the artist you manage may be
on your compilation LP.
The music business is brutal so be prepared.
Don’t kiss anyone’s ass in this game…carve your own name.
Get off your butt and make awesome stuff happen. Lemonade not lemons!
If you’ve got a great idea. ACTION IT!
No one is going to hold your hand.
There are good guys and bad guys. You will figure this out…
Learn to ‘Toughen up Princess’.
Stay positive and keep setting goals
Get burnt and come back stronger.
INVEST IN YOU!
Have impeccable time management and communication skills.
Always be professional and respectful to whoever you meet.
Hard honest work brings positive results.
Network like a ninja. Your business card is your ninja star!
Music Business Philosophy