TAFE MSIT
DIPLOMA COURSE
BLAIR HUGHES
WEEK 1

 Introductions
 Rules
(Expectations, Mobiles, Respect, Homework, Tasks)
 Structure of this course week by week
 Asse...

 Have worked as venue manager, artist manager, media
commentator, publicist, social media manager, filmmaker, door
pers...

 CUFCMP501A: Manage and exploit copyright
arrangements
 CUSMGT404A: Administer Artists Royalty Income
 CUSPUR501A: Es...

 Start a RECORD LABEL
 Produce a COMPILATION album
 Run a GIG to launch the compilation album and the record
label
 ...

 CUSIND501A: Apply Music Knowledge and Artistic
Judgment
 CUSMGT502A: Manage Artists and their Careers
 CUSMGT503A: D...

 MANAGE an artist/band individually
 Plan a GIG for the artist/band
 Plan a TOUR for the artist/band (3+ events)
 Gu...

 Communication
 Teamwork
 Problem-solving
 Initiative and enterprise
 Planning and organising
 Self-management
 L...

Class Activities
 Creating contracts
 Making Poster Art
 Planning Events
 Sound Engineering
 Stage Management
 Run...

Thursdays
 Manage an Artist
 Book a Gig
 Book a Tour
Fridays
 Run a Record Label
 Produce a Compilation Album
 Run...

 The music business is brutal so be prepared.
 Don’t kiss anyone’s ass in this game…carve your own name.
 Get off you...
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The Music Business

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The Music Business

  1. 1. TAFE MSIT DIPLOMA COURSE BLAIR HUGHES WEEK 1
  2. 2.   Introductions  Rules (Expectations, Mobiles, Respect, Homework, Tasks)  Structure of this course week by week  Assessment  Class Forum  Homework  My contact: mrblairhughes@gmail.com Welcome
  3. 3.   Have worked as venue manager, artist manager, media commentator, publicist, social media manager, filmmaker, door person, roadie, tour manager/booker.  Hold degrees in Behavioral Studies and Education  Currently teach at Music Industry College. Previously taught in England and Central QLD  Owned Brisbane Sounds since 2006 (www.brisbanesounds.com)  Have worked in event and venue management at The Zoo Nightclub, Brisbane and The Hammersmith Apollo, London  Managed artists The Winnie Coopers and SEALS  Tour managed bands internationally to Europe and UK  Attended international music conferences in the UK and USA  Toured and promoted international artists to Brisbane My Music Background
  4. 4.   CUFCMP501A: Manage and exploit copyright arrangements  CUSMGT404A: Administer Artists Royalty Income  CUSPUR501A: Establish and Manage Recording Contracts Diploma Course Subjects THURSDAYS
  5. 5.   Start a RECORD LABEL  Produce a COMPILATION album  Run a GIG to launch the compilation album and the record label  Groups of 3-4  You will do everything from: Setting up a business, naming your record label, naming your compilation album, deciding on genres/mix, calling out through media for artists, negotiating with artists, poster art, social media campaigns, Digital or Physical release?, Marketing, Branding, Publicity and PR, writing contracts, Managing budgets. Thursday’s Classes
  6. 6.   CUSIND501A: Apply Music Knowledge and Artistic Judgment  CUSMGT502A: Manage Artists and their Careers  CUSMGT503A: Develop Artists and Repertoire  CUSMKG501A: Manage the Promotion of Creative Acts  FNSORG501A: Develop and Manage a Budget Diploma Course Subjects FRIDAYS
  7. 7.   MANAGE an artist/band individually  Plan a GIG for the artist/band  Plan a TOUR for the artist/band (3+ events)  Guide their career through planning of gigs, events, promotion, PR, online (social media/website), advertising, editorial, merchandise, liaising with other artists, Choosing an artist/genre, Branding, Marketing, Publicity/PR, Friday’s Classes
  8. 8.   Communication  Teamwork  Problem-solving  Initiative and enterprise  Planning and organising  Self-management  Learning  Technology Course Outcomes
  9. 9.  Class Activities  Creating contracts  Making Poster Art  Planning Events  Sound Engineering  Stage Management  Running Social Media  Marketing  Branding  Merchandising  Styling  OWHS  Promoting and Publicity  Making Riders  Oral Presentations  Making mixtape lists of music  Making meme’s, wordles, film and photos  Completing and producing Surveys, Polls and Quizzes  Trivia Games  Library sessions for research collection  Forum contributions  Making PowerPoints  Case Studies  Artist Management  Event Management  Running a Record Label  Producing a recording
  10. 10.  Thursdays  Manage an Artist  Book a Gig  Book a Tour Fridays  Run a Record Label  Produce a Compilation Album  Run a Gig to launch this These assessments can overlap. I.e the artist you manage may be on your compilation LP. Assessment Tasks
  11. 11.   The music business is brutal so be prepared.  Don’t kiss anyone’s ass in this game…carve your own name.  Get off your butt and make awesome stuff happen. Lemonade not lemons!  If you’ve got a great idea. ACTION IT!  No one is going to hold your hand.  There are good guys and bad guys. You will figure this out…  Learn to ‘Toughen up Princess’.  Stay positive and keep setting goals  Get burnt and come back stronger.  INVEST IN YOU!  Have impeccable time management and communication skills.  Always be professional and respectful to whoever you meet.  Hard honest work brings positive results.  Network like a ninja. Your business card is your ninja star! Music Business Philosophy

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