Run a Record Label
Music Business Diploma
Professionalism (etiquette, spelling, grammar)
One Page Only
Be polite. An arrogant or confrontational tone is a big
Be interesting and succinct. If you're not good with
words, hire someone who is.
Include a URL for the band's website, MySpace
page, or other online profile.
Be persistent and follow up. Positive Harrasment
Some Key Things to
Picture at top (logo?)
‘ Do You Even Liftable’ content!
Have a high res image ready to send or attach as well.
Needs to be NEWSWORTHY
A good press release answers these five
questions, who, what, where, when, why, how.
Written in 3rd person
Make sure the whole presser is centered!
What To Include
Picture/Image of business
INSERT IN CAPITALS: CATCHY SHORT TITLE THAT CAN BE LIFTED TO USE AS A HEADLINE
(WITH LONGER, KEYWORD RICH VERSION OF TITLE FOR ONLINE SUBMISSION)
Brisbane, QLD (1.1.2013) – BOLDED summary of what the story is about, the who, when, why, where
and what written in third person and again "liftable" to copy and paste into a news article or read out in a
bulletin or talk break.
3 succinct points that quickly tell journalists and producers what they need to know about your story.
A quote from a main player that sums up how everyone feels, why it's exciting or what the main
message is you are trying to get across.
OTHER INFORMATION: This is where you can put a short "ad" for your business or yourself - talk
about why you are the right person to be commenting on this story and why you are the expert
######## or -ENDS-
to indicate that nothing below this line should be made public
Contact Details for further information. Name, Email, Address, Phone.
The Basic Layout
Embellishment and stories which sound far-fetched. This can damage your
Hype!!! The exclamation point (!) is your enemy. Credibility can be damaged if you
use lots of hype
Avoid clichés, redundancy, and flowery language
Avoid the passive voice. Always use Active Voice.
Do not use logos or trademarks names unless you have permission to do so.
Include little bits of paper (song lists, confetti, fortune-cookie fortunes) that fall
out, get lost, and annoy people.
Send music to labels or DJs who have nothing to do with the style of music you
make. It's a waste of their time and yours.
Things to Avoid!!!!!!!
Who are we sending this press release to?
Start building up an online database of contacts!
Who To Send To?
Personalize the email, never bulk send
Make sure you BCC, never show other people’s
Be short and sweet
Ask for less, hopefully you’ll get more
Find the deadline days, NEVER send a Presser on
Ask for advertising rates
How To Send A Press
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.