2013
BLAIR HUGHES
MUSIC
BUSINESS
TAFE PWS CERT 3
MUSIC BUSINESS
 Introductions
 Rules (Expectations, Mobiles, Respect, Homework, Tasks)
 Structure of this course week by week
 Assess...
 Have worked as venue manager, artist manager, media
commentator, publicist, social media manager, filmmaker, door
person...
CUSADM301A Administer operations for
rehearsals and performances
CUSMKG301A Assist with the promotion of
creative acts
...
 Creating contracts
 Making Poster Art
 Planning Events
 Sound Engineering
 Stage Management
 Running Social Media
...
 Week 1: Introductions, welcome to unit, assessment, running a gig, OWHS,
Venue management, Event Management,
 Week 2: O...
 Week 8: Easter Friday NO CLASS
 Week 9: Industry Contacts, Advertising, Publicity and Promotion.
Editorial vs Advertori...
 Week 14: Organising a Tour, Booking a Tour, International vs
Local issues, Case Studies.
 Week 15: Gig and BBQ
 Week 1...
Communication
Teamwork
Problem-solving
Initiative and enterprise
Planning and organising
Self-management
Learning
...
 Assessment Task 1
 Create gig paperwork
 Units assessed: CUSADM301A, CUSMKG301A, BSBITU303A, CUSOHS301A
 Assessment T...
List your top 10 bands:
 1. Crowded House/Neil Finn
 2. The Roots
 3. Creedence Clearwater Revival
 4. Something For K...
1. 1. Rolling Stones
2. CCR
3. Kasabian
4. Powderfinger
5. Black Rebel Motorcycle Club
6. The Kills
7. The Smiths
8. Nick ...
 The music business is brutal so be prepared.
 Don’t kiss anyone’s ass in this game…carve your own name.
 Get off your ...
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Booking Bands

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Booking Bands

  1. 1. 2013 BLAIR HUGHES MUSIC BUSINESS TAFE PWS CERT 3 MUSIC BUSINESS
  2. 2.  Introductions  Rules (Expectations, Mobiles, Respect, Homework, Tasks)  Structure of this course week by week  Assessment  Class Forum  Homework  My contact: mrblairhughes@gmail.com WELCOME
  3. 3.  Have worked as venue manager, artist manager, media commentator, publicist, social media manager, filmmaker, door person, roadie, tour manager/booker.  Hold degrees in Behavioral Studies and Education  Currently teach at Music Industry College. Previously taught in England and Central QLD  Owned Brisbane Sounds since 2006 (www.brisbanesounds.com)  Have worked in event and venue management at The Zoo Nightclub, Brisbane and The Hammersmith Apollo, London  Managed artists The Winnie Coopers and SEALS  Tour managed bands internationally to Europe and UK  Attended international music conferences in the UK and USA  Toured and promoted international artists to Brisbane MY MUSIC BACKGROUND
  4. 4. CUSADM301A Administer operations for rehearsals and performances CUSMKG301A Assist with the promotion of creative acts CUSOHS301A Follow occupational health and safety procedures OUR GIG
  5. 5.  Creating contracts  Making Poster Art  Planning Events  Sound Engineering  Stage Management  Running Social Media  Marketing  Branding  Merchandising  Styling  OWHS  Promoting and Publicity  Making Riders  Oral Presentations  Making mixtape lists of music  Making meme’s, wordles, film and photos  Completing and producing Surveys, Polls and Quizzes  Trivia Games  Library sessions for research collection  Forum contributions  Making PowerPoints  Case Studies ACTIVITIES WE WILL BE DOING
  6. 6.  Week 1: Introductions, welcome to unit, assessment, running a gig, OWHS, Venue management, Event Management,  Week 2: OH&S, Case studies, Risk Management, Damage control.  Week 3: Naming our gig, band bio’s, band photo’s, media releases, Branding, Dealing with bands/egos/politics,  Week 4: Creating Booking Sheets, Promotional Images, Designing Posters, Networking, Contracts, Booking Agents, Flyers, PR/Publicity, Merchandise  Week 5: Equipment, Jobs and Tasks, Allocating jobs, Creating Running Orders, Setting up PA, Organisation, Planning. Sound Engineering  Week 6: Deciding on Acts, Negotiating with Artists, Professionalism, Set Lists, Riders, Backline, Liaising with artists, Email etiquette,  Week 7: Social Media, Marketing, Online, Web development, Case Studies, App’s. COURSE WEEKLY OUTLINE
  7. 7.  Week 8: Easter Friday NO CLASS  Week 9: Industry Contacts, Advertising, Publicity and Promotion. Editorial vs Advertorial, How to get ad’s, Getting a review, Photographers, Getting Supplies  Week 10: Event Management. On the day/night of the gig. Guestlists, Sound, Stage management, Photography/Filming, Production, PA Set up, Pack Down, Security, Artist liason, Communication  Week 11: Gig and BBQ. Jobs  Week 11: Work on Assessments, Event’s/music meet and greet  Week 13: Work on assessments/ OWHS COURSE WEEKLY OUTLINE
  8. 8.  Week 14: Organising a Tour, Booking a Tour, International vs Local issues, Case Studies.  Week 15: Gig and BBQ  Week 16: Artist Management/ Finish Tasks  Week 17: Artist Management/ Finish Tasks  Week 18: Finalise Assessment tasks  Week 19: Finalise Assessment tasks COURSE WEEKLY OUTLINE
  9. 9. Communication Teamwork Problem-solving Initiative and enterprise Planning and organising Self-management Learning Technology COURSE OUTCOMES
  10. 10.  Assessment Task 1  Create gig paperwork  Units assessed: CUSADM301A, CUSMKG301A, BSBITU303A, CUSOHS301A  Assessment Task 2  Live event workbook  Units assessed: CUSADM301A, CUSMKG301A, BSBITU303A, CUSOHS301A  Assessment Task 3  Observation  Units assessed: CUSADM301A, CUSMKG301A, BSBITU303A, CUSOHS301A  Assessment Task 4  Work Booklet  Units assessed: CUSOHS301A ASSESSMENT TASKS
  11. 11. List your top 10 bands:  1. Crowded House/Neil Finn  2. The Roots  3. Creedence Clearwater Revival  4. Something For Kate  5. Band of Horses  6. John Butler Trio/Gillian Welch/OCMS  7. Kasabian  8. The Kills  9. Nick Cave & The Bad Seeds  10. Powderfinger TOP 10 BANDS
  12. 12. 1. 1. Rolling Stones 2. CCR 3. Kasabian 4. Powderfinger 5. Black Rebel Motorcycle Club 6. The Kills 7. The Smiths 8. Nick Cave and the Bad Seeds 9. The Roots 10. Beastie Boys TOP 10 ULTIMATE GIGS
  13. 13.  The music business is brutal so be prepared.  Don’t kiss anyone’s ass in this game…carve your own name.  Get off your butt and make awesome stuff happen. Lemonade not lemons!  If you’ve got a great idea. ACTION IT!  No one is going to hold your hand.  There are good guys and bad guys. You will figure this out…  Learn to ‘Toughen up Princess’.  Stay positive and keep setting goals  Get burnt and come back stronger.  INVEST IN YOU!  Have impeccable time management and communication skills.  Always be professional and respectful to whoever you meet.  Hard honest work brings positive results.  Network like a ninja. Your business card is your ninja star! MY MUSIC BUSINESS PHILOSOPHY
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