Intro - You Design It You have been hired by Ford Automotive Corporation to help design a new car. The goals are to design features that will help A. keep the driver alert / heighten the driver’s awareness B. improve driver responsiveness C. increase use of seat belts D. decrease “road rage” E. Make long distance rides more comfortable F. Eliminate Drunk Driving Get drivers to obey traffic laws

You have been hired by Ford Automotive Corporation to help design a new car.

The goals are to design features that will help

A. keep the driver alert / heighten the driver’s awareness

B. improve driver responsiveness

C. increase use of seat belts

D. decrease “road rage”

E. Make long distance rides more comfortable

F. Eliminate Drunk Driving

Get drivers to obey traffic laws

What is Psychology? The scientific study of human and animal behavior

The scientific study of human and animal behavior

What is Behavior? Pretty much ANYTHING that you do, think or feel.

Pretty much ANYTHING that you do, think or feel.

Types of Psychology Applied: Figures out how to USE information found by researchers “ NASA scientists study which colors to paint the inside of the International Space Station” Research: Studies why things happen. Deals with theories and lab experiments “ Lab tests show people’s anxiety level increases when surrounded by the color red.”

Applied:

Figures out how to USE information found by researchers

“ NASA scientists study which colors to paint the inside of the International Space Station”

Research:

Studies why things happen.

Deals with theories and lab experiments

“ Lab tests show people’s anxiety level increases when surrounded by the color red.”

Fields of Psychology Where Psychologists work

Example fields (p21-22) Clinical Psychology – therapists etc Educational Psychology – therapists for kids, help ID and aid learning styles and issues Child Psych – how the brain grows and learns to learn. Also – how to parent Environmental Psych – coping with disasters, crowding, workplace environment

Clinical Psychology – therapists etc

Educational Psychology – therapists for kids, help ID and aid learning styles and issues

Child Psych – how the brain grows and learns to learn. Also – how to parent

Environmental Psych – coping with disasters, crowding, workplace environment

Example Fields continued Industrial Psych – marketing, public relations, efficiency Engineering Psych – human / machine interaction, design casinos Experimental Psych – usually research people. Lab experiments. Colleges Teaching – this class for instance

Industrial Psych – marketing, public relations, efficiency

Engineering Psych – human / machine interaction, design casinos

Experimental Psych – usually research people. Lab experiments. Colleges

Teaching – this class for instance

Stretch Your Brain Lets APPLY some psychology: How can psychology help to clean up the environment?

Lets APPLY some psychology:

How can psychology help to clean up the environment?

History of Psychology The founders

Charles Darwin Not a psychologist Developed theory of evolution Physical forms evolve Emotions can also evolve to serve a purpose Believed we can study animals to understand ourselves

Not a psychologist

Developed theory of evolution

Physical forms evolve

Emotions can also evolve to serve a purpose

Believed we can study animals to understand ourselves

William Wundt (“Vundt”) Germany 1880s Laboratory of Psychology “ Father of Psychology” First to try to scientifically study the workings of the mind Introspection Record your thought Map out the thought process Did not work out well – but inspired others

Germany 1880s

Laboratory of Psychology

“ Father of Psychology”

First to try to scientifically study the workings of the mind

Introspection

Record your thought

Map out the thought process

Did not work out well – but inspired others

William James First American Psychologist 1880s – 1900s All activities of the mind (thinking, feeling learning, remembering) serve to help us survive “ Streams of Consciousness”

First American Psychologist

1880s – 1900s

All activities of the mind (thinking, feeling learning, remembering) serve to help us survive

“ Streams of Consciousness”

Sigmund Freud Austrian late 1800s – 1930s Psychoanalysis Conscious mind is only the tip of the iceberg Concentration on the unconscious mind “ learn through dream analysis”

Austrian late 1800s – 1930s

Psychoanalysis

Conscious mind is only the tip of the iceberg

Concentration on the unconscious mind

“ learn through dream analysis”

Francis Galton (1880s, England) Is Behavior / Intelligence hereditary or learned? “ nature vs nurture idea Based his ideas on biographies of “intellectual” families Has some serious flaws Developed the first “personality tests” and “intelligence tests”

Is Behavior / Intelligence hereditary or learned?

“ nature vs nurture idea

Based his ideas on biographies of “intellectual” families

Has some serious flaws

Developed the first “personality tests” and “intelligence tests”

Ivan Pavlov Russia early 1900s Experiments with his dog Conditioned response Behavior is result of past experience

Russia early 1900s

Experiments with his dog

Conditioned response

Behavior is result of past experience

John Watson (early 1900s) ALL behavior is the result of learning (or conditioning) – even what we think is instinct Similar experiments as Pavlov – but Watson used children Has some serious impact on the kids Albert and the rat

ALL behavior is the result of learning (or conditioning) – even what we think is instinct

Similar experiments as Pavlov – but Watson used children

Has some serious

impact on the kids

B.F. Skinner Mid – late 1900s. American. Conditioning can be applied to entire societies Reward for behavior results in that behavior being done again in the future Though he did not feel the opposite worked (punishment does not change behavior – just covers it up) Entire basis for “Walden II” – a utopian society based on rewarding good behavior (Class participation points work the same way 

Mid – late 1900s. American.

Conditioning can be applied to entire societies

Reward for behavior results in that behavior being done again in the future

Though he did not feel the opposite worked (punishment does not change behavior – just covers it up)

Entire basis for “Walden II” – a utopian society based on rewarding good behavior

Approaches to Psychology Neurobiological Behavioral Psychoanalytic Cognitive Sociocultural

Neurobiological

Behavioral

Psychoanalytic

Cognitive

Sociocultural

Neurobiological Concentrates on the Chemical / Physical reasons for behavior What chemical reactions occur in our brains and bodies as a result of stimulations and what reactions do they cause? In some ways, our behavior is hard wired into us

Concentrates on the Chemical / Physical reasons for behavior

What chemical reactions occur in our brains and bodies as a result of stimulations and what reactions do they cause?

In some ways, our behavior is hard wired into us

Just for laughs

Outdoor Grilling Area

Behavioral We adapt our behavior based on rewards We learn through experience Behavior can be changed B.F. Skinner was a behavioralist

We adapt our behavior based on rewards

We learn through experience

Behavior can be changed

B.F. Skinner was a behavioralist

Humanistic Interested in what it means to be human Everyone has the chance to grow to greatness. The only thing holding us back is ourselves. We continually strive to achieve greatness Carl Rogers Maslow’s Hierarchy of Needs

Interested in what it means to be human

Everyone has the chance to grow to greatness. The only thing holding us back is ourselves.

Psychoanalytical Approach We all have suppressed desires We unconsciously do things to alleviate these desires Analyze what we do subconsciously in order to understand our REAL selves. Freud: father of psychoanalysis

We all have suppressed desires

We unconsciously do things to alleviate these desires

Analyze what we do subconsciously in order to understand our REAL selves.

Freud: father of psychoanalysis

Cognitive Approach We are thinking creatures We can analyze our thoughts / behaviors and change things. We are in charge of our lives We process information through perception, attention, language, memory, and thinking How they influence our thoughts, feelings, behaviors and ability to operate in our world. Past experiences make the difference between one person's perception and another's Can you give an example to illustrate this?

We are thinking creatures

We can analyze our thoughts / behaviors and change things. We are in charge of our lives

We process information through

perception, attention, language, memory, and thinking

How they influence our thoughts, feelings, behaviors and ability to operate in our world.

Past experiences make the difference between one person's perception and another's

Can you give an example to illustrate this?

Sociocultural Approach Impact society has on behavior economics, race, ethnic group, climate, religion, language, traditions, cultures, gender, location, politics, etc

Impact society has on behavior

economics, race, ethnic group, climate, religion, language, traditions, cultures, gender, location, politics, etc